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Free Marketing Consultant Resume Sample [2020]

Average Resume Rating: 4.8/5 (9 votes)  
Updated on: 2022-10-11
BETH SMITH
+1 (654) 789 6789
beth@hiration.com
    Marketing Consultant
    7+ years dynamic marketing consultant skilled in marketing strategy, growth hacks, communication branding and digital marketing. Have been a part of the in house marketing teams of firms and have also worked with them as a consultant. Proficient in crafting long term marketing strategies with crystal clear goals. Adept at executing multiple growth hacks to facilitate double digit user growth. Possess the ability to handle the marketing communications for different brands, Looking forward to a challenging consulting role.
    KEY SKILLS
    • Marketing • Online Marketing • Marketing Consultancy • Marketing Strategy • Growth Hacks • User Growth • Closed Loop Marketing • Marketing Communication
    PROFESSIONAL EXPERIENCE
    Demilicious Inc
    Marketing Consultant
      Demilicious is the 2nd largest food delivery provider in the United States
      • Appointed as a Consultant in the Marketing Department to lead user growth
      • Achieved 20% lower CAC than usual, with a conversion rate of 2%
      • Coordinating with a team of 15 in the marketing department
      Strategy
      • Played an instrumental role in implementing the marketingstrategy for 5 years '13
      • Clearly set the goals and expectations for the User Growth team
      • Handling and deploying a marketing budget of ~$ 2mn. per year
      Growth Hacks
      • Executed closed loop marketing (CLM) for ~2mn. potential users over 4 yrs.
      • Conducted user behavioral analysis to create data driven marketing campaigns
      • Used content driven marketing to acquire 90k users per month
      • Successfully increased the repeat users by 15%
      • Conceptualized and launched
      'SuperFast Delivery Service' Branding
      • Responsible for creating the marketing communication for the SuperFast Delivery Service of the startup
      • Coordinated with 2 designers and 1 copywriter to create a new communication style in 1 year
      • Setup a team of 2 to handle marketing communications
      Royal Cabs
      Marketing Manager
        Royal Cabs is the largest cab aggregator in Northern USA
        • Secured an early promotion to Marketing Manager from Marketing Associate within 2 years
        • Responsible for handling digital marketing at the startup with a focus on email marketing
        • Launched email based 5 drip campaigns and 3 nurture campaigns over the 3 years
        • Successfully increased the repeat customers by 16%
        • Also handled marketing on social media networks such as Facebook, LinkedIn etc.
        INTERNSHIPS
        T&G
        Marketing Intern
          T&G is one the world's biggest retail companies
          • Led analysis of search engine data & 4 M&N brands to derive best product-platform-promotion patterns
          • Revised social media investments to reduce costs by 35%
          EDUCATION
          BBA - Marketing & Finance
          UCLA
            The University of California, LA is amongst the leading public universities in the US
            • Top 5 percentile of the class
            ADDITIONAL INFORMATION
            • Languages: English and Italian
            CERTIFICATIONS
            • Certified 'Pro Marketing Consultant' from the Wharton School of Management, '16
            • Received the 'User Growth Hacks Expert' certification after successfully completing 20 modules of the 'Growth Hacks' Program, Coursera '15
            TRAININGS AND WORKSHOPS
            • Attended the ‘Workshop for Startup Marketing’, Booth School of Management, Chicago University, ’15
            • Successfully completed the ‘Enhance Teamwork’ training, NYU, ’14
            • Attended the intense 2 week Online Marketing Training Program from the International Marketing Institute, 13

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