To have the most useful experience, the utmost consideration should be user experience.
But how do you emphasize on your product manager skills while writing down your responsibilities? As Bezos asks us to be stubborn on vision but flexible on details, we have followed the same steps for our resumes.
First, your resume is not a Master CV of all your qualifications. So, you should know what exactly to tailor and how exactly to tailor it to your prospective job application.
Secondly, once you have added information, the next step is to add sections to your resume. This comes with the responsibility of ensuring that none of your points breach the cause-effect relationship.
The value of your product manager resume lies in what gets used, not in what gets built.
So, keep reading to guide yourself through the process of writing the best
Creating a product manager resume could be a hassle. Especially when you have mostly covered a lot of responsibilities across your career from project to part-times.
So, do you prioritize your ability to prioritize? Or, do you emphasize on your analytical skills? Do you draw attention to your executive or your communicative skills?
Prioritizing and specifying your product manager skills to exuberate your personality is how you write a resume.
So how would your resume speak of the brain of an engineer, the heart of a designer, and the speech of a diplomat? Let's guide you through it.
What is a product manager resume?
A product manager is responsible for:
- coordinating the marketing of a company’s products or services
- planning and implementation of all marketing strategies
- determining demand for a specific product
- identifying potential customers, and how to gain their support.
They are responsible for right product/right time and all that entails.
They develop strategies for pricing that maximize profits and market shares without leaving customers unhappy.
The Product managers must be able to monitor marketing trends and determine how to use them advantageously. In addition to excellent customer service skills, they must be highly proficient in the English language and in a variety of computer software. The attached product manager CV example gives more detailed job descriptions.
Why do you need a product manager resume?
A good product manager takes full responsibility and measures themselves in terms of the success of the product.
Your recruiter exercises the rights to decide whether your resume reflects the same or not.
To gain employment in a competitive field, you must be able to impress hiring managers from the first contact. In most cases, that will be your CV.
To be a successful candidate for product manager jobs, resume expert Kim Isaacs says it helps to have a comprehensive resume.
Having a well-written CV that highlights the skills, experience, education, and personality traits that make you the right choice for the job is vital. Writing one is much easier if you have the proper knowledge to do so.
Where is a product manager resume useful?
The Bureau of Labor Statistics (BLS) doesn't collect data on project managers, but classifies these workers among business operations specialists.
As such, you'll find the highest level of employment for project managers in the following states:
- New Jersey
and in the following metropolitan areas:
- Washington D.C.,
- Los Angeles,
- New York City,
How do you write a product manager resume?
Connecting the dots looking backwards.
Steve jobs elaborates on the fact that you cannot connect the dots looking forward and that you can only connect the dots looking backwards. You don't know what you don't know and you don't know the future.
So let's first provide you with the picture:
We have in the following guide broken the sample product manager resume into fragments/steps. The steps should facilitate designing your resume in order.
In the resume header, ensure that you first include your name in large texts (14 - 16 pts)
Secondly, ensure that you have included your:
- Phone Number
- Email address
You may limit your personal details to only these in a product manager resume.
As opposed to the conventional idea of beginning a product resume from the beginning, you, it is usually preferred that you draw collages all across your resume.
In fact, you start with a list of all possible contributions you made across your career and experiences you had in the process.
Step 1: MasterCV
Your Master CV essential contains information across your career - beginning from your achievements at school to your extra-curriculars to your work profiles.
In fact, your Master CV is not restricted to your target profile, it reflects your progression across your career spanning:
- Your name and contact details
- Your responsibilities/contributions across all job profiles
- Your achievements corresponding to the same
- targets you have achieved
- metrics reached
Step 2: Starting the Product Manager Resume
First, remove crazy instances from your MasterCV that do not reflect your contribution in the field of product management.
What should be removed from a product management resume? The dance lessons you took when you were 3.
Step 3: Drawing cause-effect relationships
You may then revise all your points, collating cause and effect points to enhance the value of your contribution individually.
To maximize the value in your resume points, you should break all your points into three parts:
Eg. "Successfully integrated 3 new payment gateways to facilitate flexibility during payments"
Remember to use product management keywords and highlight them in bold to make sure the recruiter sees them.
Also make sure that all the points begin with a power verb, and in past tense (excluding points in your current profile).
These power verbs communicate your message more strongly and confidently than when using other verbs. Also, refrain from using the same words too many times.
Eg. "Accelerated the delivery of each module to ensure that timelines were met"
Additionally, quantify your contributions by adding numerical values to the effect you were able to establish.
These values make it very clear to the recruiter what you want to have been able to achieve and gives an idea of the scope of your performance.
Eg. "Launched recommendation feature leading to an increase of 32% in the average order value"
Step 4: Bolding & Bucketing
You should highlight the important words/numbers on your resume. This is to ensure that you pass the 6 - 10 seconds which a recruiter will peruse your resume for.
The general principle that you should follow while highlighting your resume is that you should only highlight those words/facts that are relevant to the roles you're targeting.
Eg. "market research", "requirement document", "user experience", etc.
Additionally, under all your job experiences, you can create subheadings or 'buckets' as we call them (mainly the broader-level of skills you acquired/showcased in the corresponding job profile) and club similar points together.
Eg. "Product Management"
Consequently, the recruiter won't have to necessarily read all the points, just perusing through those subheadings can suffice.
Then highlight significant numbers and achievements in each or most points to make the recruiter's job even easier.
Further, your contributions and responsibilities could revolve around:
- Consistently follow through with operational requirements by scheduling time with all operations management and subject matter experts for input on best practices
- Maintain regular updated professional knowledge by establishing business networks, attending workshops and reviewing professional industry publications
- Ensure that deadlines are met for new product feature releases for optimal return on investment
- Consistently collaborated with learning and development team to create more self-service process activities within the production environment
- Ensured the employee training programs were scheduled and maintained for core platforms servicing recruitment, front-office, back-office and integrated processing personnel
- Managed vendor agreements for core applications and services through relationship-building techniques
- Contributed to the technology team through consistently accomplishing set goals
- Created, maintained and prioritized the product backlog based on business value or ROI
- Regularly managed multiple projects with competing priorities successfully
- Managed USD 150+ M in product revenue in the flexible packaging shrink over wrap with average margins of 15% supporting bottom line profit result over the last 10 months
- Effectively managed and provided direction to key shrink technology innovations resulting in 3 new platforms of commercial products - PCR film, Foam Shrink and a higher clarity film
- Negotiated multiple year national contracts with Fortune 500 CPG organizations i.e. Nestle and PepsiCo in partner with General Manager resulting in $60M in revenue
- Developed Contract Process Improvement Review resulting in hitting KPI( time to market) 100%
- Directed the product development cycle from prototype development to manufacturing integration of two custom medical devices producing sales revenue of $1.2 million annually and capturing 30% of the international market
- Defined project scope, goals, and deliverables to ensure consistency with company strategy and commitments
- Lead project manager in product development, testing and validation, risk assessment, and optimize production efficiency of multiple product lines
- Created and executed regulatory compliance, Food and Drug Administration product and process implementations
- Designed & executed premarket notification filing process
- Worked in collaboration with clients and stakeholders in on-shore and off-shores with budget of $2MIL
- Worked with cross-functional teams on Product Development from planning, requirement gathering, development, testing, deployment, and performance measurement
- Global program management of B2B and B2C systems for AIG Travel Insurance with always surpassing quarterly revenue goal by 15% or more
- Developed and managed implementation of goals, objectives, policies, procedures and work standards with all applicable foreign regulations
- Monitored operations of programs to ensure compliance with policies and procedures, to meet organizational goals
- Led sales, marketing and customer communications to achieve USD 20 million high volume, low cost department while maintaining an 85% profit margin
- Promoted services and products to both internal and external customers increasing penetration of customer base to 90%
- Developed marketing programs for several new product offerings that brought in additional revenues of over USD 1 M
- Co-developed the Ad Hoc Syntax Database and successfully demonstrated, installed and supported over 300 customers within the first year
- Represented the department at conventions, presentations and meetings which increased recognition for the Custom Services department, subsequently expanding market share and developing new business channels
- Manage three SaaS products with revenues of over $250,000 for a leading company in the patent, trademark, and online brand protection industry
- Establish and monitor P&L and oversee sales, back office functions, and development of products
- Increased Registry Lock sales from $5,000 to $185,000 in one year
- Researched infringements and developed a marketing initiative which generated a 3% response rate
- Developed and presented to top management an international strategic expansion plan that outlined opportunities and recommendations that will be used for growth planning
- Establish and present training materials for sales and account management teams
Product Manager Skills
Step 5: Using product management keywords
Finally your skills should reflect keywords from your contributions. To make this easier, you may simply copy your buckets as your primary product manager skills - key skills which appear in the first line.
For example, "Product Management" is the primary key skill as per the example and it represented at the very beginning of the key skills section.
You should remember to use product management keywords, especially the ones in the target job description.
Further, from the highlighted terms in the resume, it is easy to note the key skills:
- Product Overhaul
- Feature Integration
- Product Development
- Training & Mentorship
Additional skills may include:
|Technical Product R&D||Team Leadership||Product Lifecycle Management|
|Agile / Scrum Methodologies||Product Roadmaps||SDLC|
|Go-to-Market Launch Plans||UX / UI Design||QA Testing|
|SaaS Solutions||Market & Competitor Research||Requirements Gathering & Analysis|
|Test-Driven Development||Troubleshooting & Debugging||Financial Modeling & Forecasting|
|Business Analysis||Data Analysis|
Product Skills should reflect:
- Developing Cases for New Products/Features
- Developing Pricing Framework
- Developing Strategies for Product Launches
- Developing Value Propositions
- Driving Product Strategy
- Evaluating Advertising Proposals
- Managing Risk Through the Product Cycle
|Product Development & Design||Product Feature Definition||Product Implementation & Improvements|
|Product Launch & Promotion||Product Strategy||Project Management|
Analytical Skills would involve:
|Budget Management||Distribution Strategies||Customer Analysis|
|Financial Analysis||Sales Forecasting||Social Media Management|
|Effectiveness Mapping||Product Functionality||User Acceptance|
|Metrics Report||Market Research||Market Trends|
|Data Synthesis||Progress Mapping||Customer Feedback|
|Product Modification||Responding to Changing Demands||Customer Segmentation|
Executive Summary Product Manager
Step 6: Tailoring the Product Manager Summary
To write the best executive summary product manager, you may use the following steps in reference to the example:
- Starting with the number of years of experience:
Eg. "4 years+ experienced"
- Then continuing with your current/target job profile:
Eg. "4 years+ experienced Product Manager"
- Then, exemplifying your skillset:
Eg. "well versed with all facets of product development and management"
To enumerate your key skills in your summary, you may use the following phrases:
- "proficient in"
- "highly skilled at"
- "adept at"
- Using similar phrases, build your summary to enlist a few key achievements in the same area of work and contributions to add value to your skills.
Your summary should be the overarching umbrella that sets the theme for the rest of your resume.
An umbrella with holes is better than no umbrella. So, ensure spending additional time to place the most important stitches together.
Product Manager Resume: Trainings & Certification
To become a product manager, you may often need courses, as no school directly teaches you the specificity of the subject.
It is also often difficult to acquire product manager skills while at work. Therefore, it often becomes necessary to take courses to enlist in your product manager resume.
Few of the certifications to frame in a product manager resume are:
- CPM® | AIPMM Certifying Board
- Product Management Certification Program | UpGrad
- SAFe® 4 Product Owner/Product Manager (POPM)
Product Manager Resume: Selected Projects
The Selected Projects section is extremely important in the product manager resume. It showcases that you have the ability to independently administer and monitor functions and mainly that a company can trust you.
In case a candidate has managed projects under any specific job profile, it is also advisable to put it there.
However, in case a candidate has separately administered projects with companies, as in the product manager sample resume, then the product manager resume should reflect that in an individual section.
The section could further be furnished by the candidate's actual performance and contribution against the respective projects.
Product Manager Resume: Formatting & Order
This is the part of the resume that should be decided first but is executed only at the very end.
The usual product manager resume template and the product manager resume examples portray the contributions of the candidate in reverse chronological order.
This is the most widely accepted resume format as it exercises the most appropriate amount of transparency to the recruiter clarifying any breaks/career changes in between.
Further, in this format, you shall have to put the blocks together in the following order:
- Personal Details
- Summary Section
- Key Skills
- Professional Experiences (Latest - Past)
- Internship Experiences
- Educational Qualifications
- Trainings & Certification
- Additional Details
Product Manager Resume Examples
Do use your professional summary to your advantage. It should include your best assets, hard and soft skills, experience, and personality traits. Remember, you do not need to use complete sentences in the summary.
Do not use paragraph format anywhere other than the professional summary and interests sections. Bullet points look neater and are easier for the hiring manager to skim for the most important information.
Do be specific when listing your job duties as a product manager. Focus on quantitative information, such as increasing sales or creating new products.
Do not forget to proofread. Spelling and grammar mistakes make even the best CV look unprofessional.
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