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Writing a digital marketing resume is not easy, especially in a market where every other person is a digital marketer and competing for a similar job.

According to the latest CMO Survey, 73.6% of businesses are focusing on building a digital interface for businesses.

With this change in direction, the demand for digital marketing professionals is increasing rapidly.

But most digital marketing professionals’ resumes won’t even make it through the ATS system.


Most of the time, they lack the skill to deliver their skills and experience through the resume correctly.

This guide will tell you everything you need to know to create an impactful digital marketer resume to get your desired job.

Here is a summary of our digital marketing profile blog:

  • Add certification details if you are certified in any relevant courses.
  • Mention if you have worked on a project that proves your professional experience.
  • Create your digital marketing specialist resume in reverse chronological format.
  • Provide links to your portfolio websites along with your social media profiles like LinkedIn.
  • Write a digital marketing resume summary in 3-4 lines highlighting your contributions.

Our Guide to Digital Marketing Resume will help you get a clear idea about:

Additionally, the digital marketing resume samples provided in this blog will give you more clarity at each step of your digital marketing resume writing process.

Head over to Hiration's Online Resume Builder for a hassle-free way out of the mess!

With 100+ ready-to-use content templates, including pre-filled digital marketing resume templates, in addition to 20+ premium resume designs, your dream digital marketing destination is now a step closer!

Moreover, the digital marketing resume samples at the end of the article and digital marketing resume examples on our online resume builder will help you better understand the resume writing process.

What is a Digital Marketing Resume & Why do You Need One?

As a digital marketing professional, your responsibilities revolve around developing, executing, managing, and analyzing marketing campaigns on digital platforms to promote a company and the products/services that it offers.

It doesn't matter if you're selling pancakes or tractors if you are a startup or a Fortune 500 company - if you don't have a digital presence, you're doomed even before you've started.

  • A digital marketer or digital marketing manager would ensure that the company’s digital presence is in line with its overall vision.
  • A company doesn't have a voice per se, but its posts on Facebook or its online campaigns speak more about the company than anything else.

When a hiring manager is processing hundreds of applicants for a few digital marketing jobs, all s/he has are a bunch of resumes to scan through. If you're able to stand out from that pile, you have a foot in the door.

But how can you do that?

When you're picking up points from the digital marketing job description, you're listing out things you're responsible for, but not your contributions or achievements.

If hundreds of digital marketing professionals are applying for a single vacancy, let's say a Digital Marketing Associate, it's safe to say that almost all of them would have taken care of similar responsibilities, more or less.

If everyone goes about listing these sets of responsibilities, how will the recruiter be able to differentiate? How will they identify and shortlist their preferred candidate?



The way you phrase your achievements on your digital marketing manager resume will determine if you are a part of the crowd or you stand out from the crowd.

Keep yourself up to date with all the latest digital marketing trends.


SOURCE: Word Stream

If you're thinking, "What do hiring managers seek in a digital marketing resume?" then you've come to the right place.

The digital marketing resume examples will give you more clarity and help you kickstart your resume writing journey.

Job-Winning Format for Digital Marketing Resume

Another question that arises while making a digital marketing resume is which resume format to use.

You can make a digital marketing resume in the following formats:

  • Functional Resume Format: If you don't have relevant work experience, then this is the best suitable resume format for you. Also, go for this format if you are a recent graduate/student/entry-level professional or someone who's seeking a switch from another industry.

  • Reverse Chronological format: This is the most popular resume format as it is recruiter-friendly and is also optimized for applicants tracking systems. It can be used by people who are in a similar industry and want to continue.

  • Hybrid/Combination Resume Format: Hybrid format combines the two resume formats - namely functional resume format and chronological resume format. It is also a good choice for those seeking to change their careers and have gaps in their professional trajectory.


Digital Marketing Resume Sections: The Correct Order

The correct order of all the sections in a digital marketing resume will be as follows:

  1. Name
  2. Personal Information
  3. Job Title
  4. Professional Summary
  5. Key Skills (and Technical Skills, if applicable)
  6. Professional Experience
  7. Certifications
  8. Education

If applicable, you can further add these sections:

  • Awards and Recognition
  • Languages
  • Hobbies/Interests


How to Write a Digital Marketing Resume?

A digital marketing resume should truly showcase a person's skills in digital campaign management and analysis.

If hundreds of applicants were vying for that coveted vacancy, they'd all have done similar work (more or less) around digital initiatives on organic growth.

How do you stand out from the crowd?

Performance figures.

Meet Clara, a recruiter in a mid-level company looking for a digital marketer. The company has been working on strengthening its foundation for a while and now needs someone who can spearhead its entire digital marketing initiative.

She comes across two applicants in particular. The first applicant goes:

Led the digital marketing team to manage organic growth and digital marketing and social media for the company

Not only is the point poorly framed, but it also showcases nothing concrete before the recruiter. Now Clara sees your resume:

Spearheaded the Digital Marketing team comprising 15 professionals to boost organic growth by 25% and increase conversion by 42%

There. In a single point, you established your expertise and showcased the quantifiable impact you managed to deliver.

It's critical to customize your resume as per the preferred job listing to demonstrate your digital marketing professional experience,

Digital marketing is a vast domain in itself, and it's pretty rare for a single professional to be proficient in all aspects of the field.

Consequently, it's essential to tailor your digital marketing manager resume following the exact requirements of your target digital marketing profile.

Let's say the vacancy you're targeting is emphasizing more on organic growth and social media over SEO. Hence, you can highlight your past contributions around the same that would squarely address the recruiter’s requirements.

Customizing your digital marketing specialist resume is not that difficult, but you stand a chance to reap exponential benefits if you do that.

Without further ado, let's dive down into the specific steps of preparing a job-winning digital marketing resume.

Step 1: Designing your Master Resume

A master resume is Hiration's proprietary method of resolving all resume-related troubles in the long term.

In the course of assisting professionals across the globe, we come across numerous people who end up doing the resume writing exercise every few months/years. It's one thing updating your resume - it's another thing making it from scratch for every vacancy you come across.

Things get even trickier when you start gaining professional experience. For several years, you take care of diverse responsibilities, but the same is seldom reflected in your resume in its entirety.

Why is it so?

It's safe to assume that resume writing is not your hobby and that updating your resume is not your favorite thing to do. Most professionals only update their resumes when there's a deadline looming. In such a scenario, you only end up providing an overview of all your responsibilities and achievements.

And it's understandable. If you've been working in a company for, let's say, 5 years, and all of a sudden you're asked to send your resume in 24 hours, you can only remember so much.

What can you do to resolve this problem? How can you ensure that your resume stays updated and that it showcases a complete picture of everything you've ever done to date?

Enter the master resume.

A master resume is for your eyes only. While a resume should not exceed two pages, there's no limit to the length of a master resume. It contains EVERYTHING you've ever done to date.

  • At this stage, you don't decide whether the information will go in the final resume or not.
  • The objective of the master resume is to document everything you've ever done.
  • It can extend to 5 pages, ten pages...the length is immaterial as long as you have a single authoritative source.

It's only for your reference so that when you do eventually end up updating your final resume, you have a single document containing everything.

Not only is it a long-term solution when it comes to updating your resume, but it will also aid you in customizing your resume as per the requirements of the job profile you're targeting.

Step 2: Customizing Your Digital Marketing Specialist Resume

The resume is scanned by an ATS (Applicant Tracking System) after one posts a resume on a job portal.

  • It scans for relevant keywords in the resume against the requirements listed in the job description.
  • These applicant tracking systems rank all the resumes based on how closely they respond to the target digital marketing profile.

Many people put insignificant keywords in their resumes - this results in the rejection of nearly 75% of the resumes by the ATS.

So, to get shortlisted for the maximum number of interviews, you need to write the keywords for digital marketing skills strategically in the digital marketing resume.

Resumes are scanned vertically (top to bottom) by the Applicant Tracking System. Thus, a sure shot way to get shortlisted for an interview is to write the most valuable information and relevant keywords at the top and middle of your digital marketing resume.

Look at the digital marketing resume sample below to see how we have incorporated information across the resume.

Digital Marketing Resume: Profile/Job Title

The first thing that should come at the top of your digital marketing resume should be your name, in a font size of 14-16 points.

Hiration Pro-tip: Don't write 'Resume' (or even worse, 'CV') at the top of your digital marketing manager resume. Let your name be the topmost thing on the document.

This is followed by your contact information as part of the profile header. A few things to keep in mind when you mention your contact information:

  • Don't list your complete address. Just the city and country will do. Ex: Westville, IL
  • Add the country code before your contact number
  • Opt for a professional email-id. Don't go for when you can go with
  • Include your links for LinkedIn, Behance, Kaggle, GitHub, etc., only if you think it'll add more value to your profile. Otherwise, skip it.

The contact information is followed by the next most important thing in your digital marketing resume - your job title.

It is important to add a title to your digital marketing resume so that the recruiter gets a clear idea about which digital marketing profile you're applying for.

The title should essentially convey:

  • Field of proficiency
  • Level of proficiency

Don't mention 'Digital Marketing Expert' if you've only done a 2-month course on the same. Our digital marketing resume example will provide greater clarity on how to mention your job title ideally.

Digital Marketing Resume: Professional Experience

The professional experience section is the heart of the digital marketing resume. The recruiter gets in-depth information about your skills by seeing your educational qualifications and the achievements in your Professional Experience section.


The information across all the bullet points in the professional experience section of digital marketing resume should boil down to:

  • Action Verb
  • Project
  • Result
  • Accomplishment

For more on action verbs, check out our in-depth article on power words containing 250+ examples which you can use in your resume for bolstering the overall impact before the recruiter.

Another proprietary method we use for increasing the impact of your digital marketing specialist resume is through grouping.

What does it mean? Let us clarify that through an example. Following are the points in a sample digital marketing manager resume:

  • Achieved the lowest CPC across the industry valued at USD 0.06 per click
  • Deployed Buffer to target leading social media channels & drive brand visibility
  • Successfully executed the email marketing campaign to on-board 1500+ new users within 3 months and reduce the drop-off rate by 23%
  • Identified and prioritized Reddit & Quora as high-worth platforms to generate traffic from scratch from 10+ countries like the US, Canada, UK, Australia, etc.
  • Brainstormed with the Marketing Manager to streamline SEM channels, implement PPC campaigns, and boost traffic by 1000%

On the face of it, there's nothing wrong with these points, performance figures have been included...what else could go wrong?

If you look at it again, you'll notice that the entire information looks like a big bland wall of text despite everything. The recruiter will have to peruse through each point to understand your contributions and achievements.

But you don't want that, do you? You want to make the recruiter's job easier. How do you do that?

Grouping is the answer.

Grouping means gathering similar points together under broad subheadings.

In the set of points above, you'll notice that some points overlap - the functional domain intersects across multiple points. So you can identify points under the same functional domain and group them to make them more readable.

To take it a step further, bold important achievements and figures. This will make the recruiter's job even easier.


Search Engine Marketing (SEM)

  • Brainstormed with the Marketing Manager to streamline SEM channels, implement PPC campaigns, and boost traffic by 1000%
  • Published CPC and CPI display ads on Google, Facebook, Yahoo, Bing, etc.
  • Achieved the lowest CPC across the industry valued at USD 0.06 per click

Email Marketing & Social Media

  • Successfully executed the email marketing campaign to onboard 1500+ new users within 3 months and reduced drop-off rate by 23%
  • Identified and prioritized Reddit & Quora as high-worth platforms to generate traffic from scratch from 10+ countries like the US, Canada, UK, Australia, etc.
  • Deployed Buffer to target leading social media channels & drive brand visibility

Voila! The points remained the same, but merely grouping them and highlighting relevant keywords and achievements transformed the same set of points into something which will surely elicit a 'wow' from the recruiter.

Digital Marketing KPIs for Resume:

Digital marketing KPIs are what you need to write your digital marketing resume professionally. Digital marketing KPIs for a digital marketing resume is measured by the following:

  • The volume of digital sales
  • Number of online advertising campaigns
  • Quantifiable impact of SEO initiative
  • Number of new articles and blogs with original content
  • Quantifiable increase in social media engagement
  • Number of e-mail campaigns
  • Growth in organic traffic

Many people aren't able to write this section and are stuck with understanding how to go about it. Here's how to write it professionally.

The individual KPIs may differ as per your role, but the basic idea remains the same. KPIs for a digital marketer focusing more on social media will differ from a marketer who specializes in SEO and organic growth.

We established earlier that a hundred applicants all applying for a single digital marketing vacancy would have done similar jobs, more or less. How will you distinguish yourself from others?

Digital marketing KPIs for resumes is how you bridge that gap. Let us illustrate that through an example.

Led the digital marketing team to manage SEO and organic traffic

Now compare it with this:

Led the Digital Marketing team of 10+ to boost organic traffic by 32% and maintain an up-to-date blog comprising 100+ articles

While the KPIs are evident in both the cases (SEO and organic traffic), you elucidated the same in the second instance with performance figures. That, in our opinion, is a game-changer.

Quantify all the information in your digital marketing resume. These are the digital marketing KPIs for a resume by which a recruiter gets to know about your potential in detail. Focusing more on KPIs and your performance figures around the same will allow you to break free from the competition and clearly articulate your contributions to the recruiter.

How to Make Digital Marketing Resume for Freshers

Penning down a digital marketing resume is no joke. When you don't have any prior work experience, the question 'How to make a resume for freshers?' pops up.

To make a digital marketing resume for freshers and entry-level professionals, you need to highlight your education and certifications in a way that persuades the recruiter that you're the best bet for the profile you're targeting.

List Your Educational Qualification in Your Digital Marketing Resume

Your education is all that you can rely on when you are a fresher with no prior experience. This section should contain the following information:

  • Name of school/university that you studied in, along with the location
  • Dates in the format (mm/yy-mm/yy) of enrolling and passing out
  • Pursued degree

You can also use the below digital marketing resume template to pen down this section:

< School/University Name> < Location > < Dates >
< Degree Pursued>
< CGPA >

These categories of education section are already put in the correct order at Hiration's templates; further, you will also find industry-specific content on our Online Resume Builder.

Hiration Pro-Tip: Except for your name and title, write the rest of your digital marketing resume in between 10-12 font size as it is easily readable.

Recruiters aren't expecting achievements at par with professionals if they know that you're an entry-level professional. While you don't have to add fluff, you can certainly include anything and everything you've done in the domain of digital marketing.

  • You can include campaigns and digital engagement you directed while in school or college.
  • Including performance figures, even if they're ballpark figures, will exponentially boost the impact of your resume.

In addition to this, a digital marketing resume should also include information around the number of digital campaigns designed and maintained, content supplied for an organization, and all methodologies you used to check the traffic on the website.

Quantify your achievements in your digital marketing resume by mentioning how many people you engaged through social media. It leaves a positive impression on the recruiters.

Digital Marketing Resume: Certifications

If you have many certifications, you can list them one by one in reverse chronological order.

  • < Certification > | < Institution Name > | < Dates (in mm/yy) >

For example:

  • Certified General Marketing Professional | Convention Institute | Jan '19

Hiration Pro-Tip: Including your certifications in your digital marketing resume can increase your chances of getting interviews.

You can go ahead and also include all the course modules and topics you covered as part of these certifications. Doing this will significantly enhance the ranking of your resume by an ATS.

Highlighting Achievements

A digital marketing resume is not just about skills and education; achievements also play a major role in a digital marketing resume.

Highlight your achievements across your professional experience section by quantifying them.

All your accomplishments, big or small, are of equal importance. They will make your digital marketing resume stand out from other resumes and highlight your digital marketing capabilities.

To seek the recruiter’s attention towards your achievements, make sure to quantify them, and at the same time, don't forget to highlight/bold them.

Many people commit the mistake of just mentioning their achievements. But to paint a complete picture, you also need to explain how you achieved that. Most applicants skip that step.

To do so, make sure there's a coherent cause-effect relationship in each point. This allows you to showcase not only your achievement but also what caused it. The steps you took to boost organic traffic by 32% are as important as the actual achievement.

Showcasing Your Digital Marketing Skills on Resume

What skills are required for digital marketing?

Digital Marketing skills are essentially the skills that one possesses as a digital marketing professional.

Write your hard skills which you can substantiate like 'Data Analysis,’ 'Social Media Advertising,’ 'E-mail Marketing,’ etc., in your digital marketing resume skills section.

E-Mail Marketing
Data Analysis
Search Engine Marketing
Social Media Marketing
Collaboration Management
Content Marketing
Mobile Marketing
Social Media Advertising
Viral Marketing

|E-Mail Marketing|Data Analysis|Search Engine Marketing|
|Social Media Marketing|Collaboration Management|Content Marketing|
|Mobile Marketing|Social Media Advertising|Viral Marketing|

Have a look at the digital marketing resume sample above to have more clarity on how to write your skills in a digital marketing resume.

Additionally, if you utilize a specifics set of technical tools or software as a part of your digital marketing initiatives, you can retain the same in the Technical Skills section.

Summarizing Your Digital Marketing Resume

A digital marketing resume summary is a section where one describes their key skills and how they use them to benefit the company.

  • A digital marketing resume should have a digital marketing summary if you want to apply for a job somewhere.
  • It should have all the essential information that a recruiter might want to know.

It's not enough to showcase just the skills you possess in this section - also clarify how you can utilize the same to deliver a quantifiable impact. The skills themselves are retained in the Key Skills section, so that's how you can add value in the Summary section.

You can refrain from mentioning specific achievements in this section unless they are extremely noteworthy. Even in that scenario, you can interpret your achievements differently.

For example, let's say you served General Motors as a client in your previous role. Instead of mentioning that General Motors was your client in the summary section (which the recruiter will anyway notice in your Professional Experience section), you can mention that you are adept at serving Fortune 500 clients.

While you are preparing your resume, make sure to write the digital marketing resume summary in the end so that you can extract information from the rest of your resume and accordingly optimize the digital marketing resume summary in the best possible way.

Your summary should be able to put across your purpose and goal nicely so that you can get your target job. You can also get your digital marketing resume reviewed by professional industry experts today.

Hiration Pro-tip: Go for a Resume Summary if your total experience exceeds two years. If you're an entry-level professional, go for a Resume Objective section instead.

Our in-depth guide on Resume Objective will walk you through writing a job-winning objective for a digital marketing resume.

Proofreading & Final Checklist

Follow the steps given below to proofread your digital marketing resume:

  • A digital marketing resume shouldn't exceed 1 page if you have less than ten years of experience and two pages if you have 10+ years of experience. Whatever the case may be, a resume should not exceed two pages.
  • Make sure you're covering all the standard sections - Professional Summary, Key Skills, Professional Experience, Education, etc. The ATS is programmed to parse standard section headings, so writing something like 'Work Story' instead of 'Professional Experience' can backfire.
  • Ensure that basic formatting is in place - margins, spacing, font size, etc. Go for sans-serif fonts like Calibri or Open Sans over serif fonts like Times New Roman (unless the job listing specifies otherwise)
  • Make sure that all points begin with a power verb. Refrain from using paragraphs and reduce the same to one-liner bullet points.

Hiration's online resume builder automatically uses a font that is easy to read and is ATS-friendly.

A few more points to keep in mind while proofreading your digital marketing resume:

  • Keep your tenses consistent while writing your digital marketing resume. Use present continuous tense in present profiles and past tense in past profiles.
  • If you are using acronyms in your resume, expand the same when it's mentioned in the first instance, and then proceed with using acronyms.
  • Avoid first-person usage in your resume. A resume is written in the third person.
  • Spending so much time on your own resume makes you biased. It's a good practice to refer your resume to someone in your network, preferably someone who's in the same domain.
  • Don't write 'Resume' on the top, and don't save the file name as just 'Resume.’ Write your name in both instances.

Hiration Pro-Tip: Throughout your resume, mention the name of the client(s) you were serving, in case the information isn't confidential. Many people simply avoid that without knowing if they can showcase the same in their resume or not.

Before submitting your digital marketing resume anywhere, you can get it professionally reviewed by Hiration's industry experts.

Hiration Online Resume Builder & Services

Our Online Resume Builder allows you to make the best use of the following features:

  • Option to save unlimited resumes
  • Intuitive next text suggestion
  • Auto bold feature
  • 25+ resume designs
  • LIVE resume score
  • JD-resume matcher
  • Full rich-text editor
  • Unlimited PDF downloads
  • 100+ pre-filled resume templates
  • 1-click design change
  • A sharable link
  • LIVE resume editor

Apart from helping you create great resumes, our online resume builder can also help you make the best digital marketing resume cover letter on our Cover Letter Builder

And there is a lot more, so make sure that you check them out:

Digital Marketing Sample Resume

Here is the complete sample of an ideal Digital Marketing Resume:

Digital Marketing Resume

You can also download a customized digital marketing resume pdf from our Online Resume Builder.

Key Takeaways

  • Make sure you write your summary in a paragraph form (and not bullet points) not exceeding 3-4 lines.
  • Refer to the keywords in the job description, but make sure not to stuff your resume with it. Include only those keywords which you can substantiate in your work-ex.
  • Bold relevant keywords and significant achievements. Provide performance figures wherever possible.
  • If you are an entry-level professional, write a digital marketing professional objective instead of a digital marketing professional summary.
  • If you are just entering the job market, optimize your digital marketing objective section in such a way that it puts forth your goals and aims firmly.
  • Do not forget to write a one-line company description containing figures around the number of employees, revenue, geographic presence, etc.
  • Focus on digital marketing KPIs for resume while providing as many figures around the same as possible.

Go to Hiration resume builder and create a professional resume for yourself. Additionally, reach out to us at and you can get 24/7 professional assistance with all your job & career-related queries.