A creative and business-oriented mind is necessary for anyone who wants to be a digital marketing professional.

But to make a job-winning digital marketing resume, these skills are not enough.

You need to know the resume format for the domain of your choice, the right language, a recruiter-friendly resume template, and that's just for starters.

If you are running a Facebook page, you think of yourself as a digital marketing professional. How will your prepare your digital marketing resume in such a way that you're able to differentiate yourself from the competition?

Here is the complete sample of an ideal Digital Marketing Resume:

Digital Marketing Resume

How do you go about convincing the recruiter that you've got what it takes to fulfill their digital marketing vision? How do you make them believe that you know more about digital marketing than the hundreds (if not thousands) of applicants vying for digital marketing jobs?

Your digital marketing resume is the key for unlocking that door. It takes a lot to write an impactful digital marketing resume that will get you the shortlists you deserve.

Our 2020 Guide to Digital Marketing Resume will guide you on:

  • What is a digital marketing resume, and why do you need one
  • Preparing your digital marketing professional profile
  • Optimizing your professional summary, skills & professional experience sections
  • A step-by-step guide to making a job-winning digital marketing resume
  • Job hacks and steps to follow once your digital marketing resume is done

Additionally, the digital marketing resume samples provided to you will provide more clarity at each step of your digital marketing resume writing process.

Are you already overwhelmed by the thought of hundreds of applicants all jostling for that one vacancy? Just head on over to Hiration's online resume builder for a hassle-free way out of the mess!

With 100+ ready-to-use content templates including pre-filled digital marketing resume templates, in addition to 20+ premium resume designs, your dream digital marketing destination is now a step closer!

But if you insist on making your digital marketing resume on your own, our Digital Marketing Resume Guide will provide a detailed step-by-step process to making the perfect digital marketing resume.

Moreover, the digital marketing resume samples at the end of the article and digital marketing resume examples on our online resume builder will provide a better understanding for your own resume writing process.

Our 2020 Guide to Digital Marketing Resume will broadly talk about the following:

What is a Digital Marketing Resume?

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As a digital marketing professional, your responsibilities revolve around developing, executing, managing and analyzing marketing campaigns on digital platforms in order to promote a company and the products/services that it offers.

It doesn't matter if you're selling pancakes or tractors, if you are a startup or a Fortune 500 company...if you don't have a digital presence, you're doomed even before you've started.

A digital marketer or digital marketing manager would ensure that the digital presence of the company is in line with their overall vision. A company doesn't have a voice per se, but its posts on Facebook or its online campaigns speaks more about the company than anything else.

The internet boom led to a happy realization that a well-maintained digital media presence would allow a company to penetrate more markets than it ever could.

But it also led to one peculiar problem. Along with the internet boom came a plethora of people who all claimed to be experts in digital marketing jobs. Suddenly, there were thousands of courses everywhere which promised everyone a ticket to the digital marketing extravaganza.

Before anyone could figure out what was going on, there were thousands of people who promised companies 'first page ranking in 30 days' or 'Boost Facebook followers by 10x'.

The problem: if a company wants to hire someone for spearheading their digital initiatives, how does the hiring manager sift through the hundreds of applications? Courses are fine, but what is actually required is a creative mind and a deep-level understanding of digital media and trends. How to gauge that?

Why do you need a Digital Marketing Resume?

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A digital marketing resume is how the problem that we discussed above can be resolved.

When hiring manager is processing hundreds of applicants for a few digital marketing jobs, all s/he has are a bunch of resumes to scan through. If you're able to stand out from that pile, you have a foot in the door.

But how can you do that?

We've encountered countless people who go through a lot of trouble when it comes to understanding the expectation and objective of preparing a resume.

Do you also refer to the job description for filling up your resume? You think that's so clever and wonder why no one thought of it before?

Well, here's the clincher. A job listing or a job description is based on responsibilities. A resume is based on achievements. When you're picking up points from the JD, you're listing out things you're responsible for, but not your contributions or your achievements.

Merely shifting the alignment of your resume from a document focusing on responsibilities to a document focusing on achievements will make a huge difference. That's how you stand a chance to break free from the crowd and get the recruiter to notice you.

Think about it. If there are hundreds of digital marketing professionals applying for a single vacancy, let's say a Digital Marketing Associate. It's safe to say that almost all of them would have taken care of similar responsibilities, more or less.

Everyone would have looked after social media and digital campaigns and organic growth. If everyone goes about listing these set of responsibilities, how will the recruiter be able to differentiate? How will they identify and shortlist their preferred candidate?

Simple. Achievements. The way you phrase your achievements on your resume will determine if you are a part of the crowd or if you're apart from the crowd.

How to go about doing the same? That's what our 2020 Guide to Digital Marketing Resume will talk about.

You're probably looking for a little digital marketing resume guidance if you're reading this article. This article will help you in ways that will get you your desired job as soon as possible.

If you're thinking "What do hiring managers seek in a digital marketing resume?", then you've come to the right place.

The digital marketing resume examples will give you more clarity and help you kickstart your resume writing journey.

You can easily prepare your digital marketing resume on Hiration's Online Resume Builder. Moreover, refer to the digital marketing resume sample below to understand the order of sections which would appear in your digital marketing resume.

What are you waiting for?! Head on over to our online resume builder and join thousands of other professionals who prepared their resume on our portal!

Get ready for 3x more shortlists to jumpstart your professional trajectory now!

How to write a Digital Marketing Resume?

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A digital marketing resume should truly showcase a person's skills around digital campaign management and analysis.

If there are hundreds of applicants all vying for that coveted vacancy, they'd all have done similar work (more or less) around digital initiatives pertaining to organic growth.

How do you stand out from the crowd? Performance figures.

Meet Clara, a recruiter in a mid-level company looking for a digital marketer. The company has been working on strengthening its foundation for a while and now needs someone who can spearhead their entire digital marketing initiative.

She comes across 2 applicants in particular. The first applicant goes

Led the digital marketing team to manage organic growth and digital marketing and social media for the company

Not only is the point poorly framed, it showcases nothing concrete before the recruiter. Now Clara sees your resume:

Spearheaded the Digital Marketing team comprising 15 professionals to boost organic growth by 25% and increase conversion by 42%

There. In a single point, you established your expertise and showcased the quantifiable impact you managed to deliver.

While we'll pick up each resume section step-by-step, you can take guidance from the digital marketing resume sample given below in order to showcase your creativity and marketing skills in your digital marketing resume.

Additionally, you can use pre-filled set of digital marketing resume templates on Hiration's online resume making tool for greater clarity on how to write your resume points.

To demonstrate your experience of being a digital marketing professional, it's of critical importance that you customize your resume as per the preferred job listing.

Digital marketing is a vast domain in itself, and it's quite rare for a single professional to be proficient in all aspects of the field.

Consequently, it's important to tailor your resume in accordance with the exact requirements of your target profile.

Let's say the vacancy you're targeting is emphasizing more on organic growth and social media over SEO. Hence, you can highlight your past contributions around the same which would squarely address the requirements of the recruiter.

Customizing your resume is not that difficult, but you stand a chance to reap exponential benefits if you do that.

Why? Because no one else does. If a recruiter comes across a resume which looks like it was prepared in response to their needs, there's no other option but to take notice and shortlist the applicant.

Look at the digital marketing resume sample given above to get a clear idea of how to write a digital marketing resume.

Write your name, personal contact number, professional e-mail ID and current location in the personal contact information section.

If it is relevant to the profile you're applying for, you can also give a hyperlink to other social media websites like LinkedIn. Make sure its up-to-date and corresponds with other social media accounts like Facebook and Instagram.

Additionally, remember to include a professional headshot if you are looking for a job in the following countries:

  • The Middle East
  • Continental Europe
  • South America
  • Africa
  • Asia

Take a look at the digital marketing resume sample to see where to include a headshot.

Without further ado, let's dive down into the specific steps of preparing a job-winning digital marketing resume.

Step 1: Designing your Master Resume

A master resume is Hiration's proprietary method of resolving all resume-related troubles in the long-term.

In the course of assisting professionals across the globe, we come across numerous people who end up doing the resume writing exercise every few months/years. It's one thing updating your resume - it's another thing making it from scratch for every vacancy that you come across.

Things get even trickier when you start gaining professional experience. Over the course of several years, you eventually end up taking care of diverse responsibilities, but the same is almost never reflected in your resume in its entirety.

Why is it so?

It's safe to assume that resume writing is not your hobby, and that updating your resume is not your favorite thing to do. Most professionals only update their resume when there's a deadline looming. In such a scenario, you only end up providing an overview of all your responsibilities and achievements.

And it's understandable. If you've been working in a company for, let's say 5 years, and all of a sudden you're asked to send your resume in 24 hours, you can only remember so much.

What can you do to resolve this problem? How can you ensure that your resume stays updated and that it showcases a complete picture of everything you've ever done till date?

Enter the master resume.

A master resume is for your eyes only. While a resume cannot exceed 2 pages, there's no limit to the length of a master resume. It contains EVERYTHING you've ever done till date.

You stood 2nd in a relay race in 9th grade? It goes in the master resume. You've a blog on the latest trends in dog footwear? Master resume. You helped a friend improve their online presence in your spare time? Master resume.

At this stage, you don't decide whether the information will go in the final resume or not. The objective of the master resume is to document everything you've ever done. It can extend to 5 pages, 10 pages...the length is immaterial as long as you've a single authoritative source.

Let's say you just completed a 2-week project. You move on to the next task. If you don't document the details of that project right then, you run the risk of not remembering your specific contributions and achievements. Months or years later, when you're suddenly asked to send your resume, you might not even remember that you did it.

But if there's a master resume which only you will ever see, all you've to do is just add a few pointers around your role as and when there's a change in your profile. It's not the finished product, no one will ever see it. It's only for your reference, so that when you do eventually end up updating your final resume, you have a single document containing everything.

Not only is it a long-term solution when it comes to updating your resume, it will also aid you in customizing your resume as per the requirements of the job profile you're targeting.

Consider your digital marketing resume. As a Digital Marketing Associate in a company for several years, let's say you were broadly responsible for the following:

  • Online advertising campaigns
  • Search Engine Optimization (SEO)
  • Online Content/Blogs
  • Digital Public Relations (PR)
  • Social Media Marketing/Listening
  • Mobile Marketing
  • Analytics

It's obvious that you wouldn't be doing all this at the same time. You must have started with, let's say social media, and then gradually picked up SEO. Presently, you're responsible for web analytics.

If you don't have a master resume, when you'll be updating your final resume, you'll only end up mentioning a few brief points on all of them. You might even forget a few.

But if you've been updating your master resume as and when your role changed, you've a comprehensive list of everything you've ever done as a Digital Marketing Associate.

Now let's say you come across a Digital Marketing Expert vacancy in a company which you had been targeting for a while. They already have a dedicated social media team, so they aren't particularly interested in that. They want someone who can take charge of web analytics and SEO.

It's simple now, isn't it? All you've to do is just pick out points from your master resume as per the requirements of the recruiter. If the company wants SEO and analytics, you give them that, and end up elaborating further on both of them. Include performance figures around analytics and how your SEO initiative boosted traffic and generated leads.

There. 90% of your job is already done. Not only are you overshadowing your competitors, you have also tailored your resume keeping the recruiter's specifications in mind. You have a foot in the door.

Additionally, making a master resume will make it easier for you to make your LinkedIn profile and apply for jobs at major job portals.

Think of your master resume as a rough outline for your final digital marketing resume. In your master resume, all you need to do is to dump all the information you have related to your skills, past and present job experience, education, etc.

Now when you'll make your final digital marketing resume, you don't have to look at multiple places as you've already compiled all the information in your master resume. All you need to do is read the job description and take information from your master resume as per the same.

This way, you will be able to tweak your final digital marketing resume as per the job listing of your choice. This is how you end up getting more shortlists than you can handle!

Step 2: Customizing your Resume

The resume is scanned by an ATS (Applicant Tracking System) after one posts a resume on a job portal. It scans for relevant keywords in the resume against the requirements listed in the job description. These applicant tracking systems then rank all the resumes on the basis of how closely they respond to the target profile.

Many people put insignificant keywords in their resumes - this results in the rejection of nearly 75% of the resumes by the ATS. So, in order to get shortlisted for the maximum number of interviews, you need to write the keywords in a strategic manner in a digital marketing resume.

Resumes are scanned vertically (top to bottom) by the Applicant Tracking System. Thus, a sure shot way to get shortlisted for an interview is to write the most valuable information and relevant keywords at the top and middle of your digital marketing resume.

Look at the digital marketing resume sample below to see how we have incorporated information across the resume.

Writing the Profile/Job Title

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The first thing that should come at the top of your digital marketing resume should be your name, in a font size of 14-16 points.

Hiration Pro-tip: Don't write 'Resume' (or even worse, 'CV') at the top of your resume. Let your name be the topmost thing on the document.

This is followed by your contact information as part of the profile header. A few things to keep in mind when you're mentioning your contact information:

  • Don't list your complete address. Just the city and country will do.
  • Add the country code before your contact number
  • Opt for a professional email-id. Don't go for princesscaroline@gmail.com when you can go with carolinebaker@gmail.com
  • Include your links for LinkedIn, Behance, etc. only if you think it'll add more value to your profile. Otherwise skip it.

The contact information is followed by the next most important thing in your digital marketing resume - your job title.

It is important to add a title to your digital marketing resume so that the recruiter gets a clear idea about which profile you're applying for.

The title should essentially convey:

  • Field of proficiency
  • Level of proficiency

Don't mention 'Digital Marketing Expert' if you've only done a 2-month course on the same. Our digital marketing resume example will provide greater clarity on how to ideally mention your job title.

Professional Experience & Education

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Professional Experience section is the heart of the digital marketing resume. The recruiter gets in-depth information about the skills you possess by seeing your educational qualifications and the achievements in your Professional Experience section.

Can't figure out if your digital marketing professional experience is up to the mark? Know your digital marketing resume readability score from professional industry experts today!

Professional Experience in a Digital Marketing Resume

To showcase your profile more clearly, you can use the format given below:

Company | Designation | Location | Time period (mm/yy-mm/yy format

The information across all the points should boil down to:

  • Action Verb
  • Project
  • Result
  • Accomplishment

For more on action verbs, check out our in-depth article on power words containing 250+ examples which you can use in your resume for bolstering the overall impact before the recruiter.

Don't focus on your responsibilities. Phrase all your responsibility-based points into achievements. Include performance figures wherever possible. That's how you stand to gain an edge over all the other applicants out there.

Another proprietary method we use for increasing the impact of your resume is through bucketing.

What does it mean? Let us clarify that through an example. Following are the points in a sample digital marketing manager resume:

  • Single-handedly boosted revenue from organic search channels by 14%
  • Utilized the existing network and reached out to high-profile websites and blogs to secure backlinks and boost the domain authority from 6 to 24
  • Achieved the lowest CPC across the industry valued at USD 0.06 per click
  • Deployed Buffer to target leading social media channels & drive brand visibility
  • Successfully executed the email marketing campaign to on-board 1500+ new users within 3 months and reduce the drop-off rate by 23%
  • Led a team of 5 to conceptualize and coordinate online promotion strategies in collaboration with teams spanning Sales, Marketing and Support
  • Identified and prioritized Reddit & Quora as high-worth platforms to generate traffic from scratch from 10+ countries like US, Canada, UK, Australia, etc.
  • Brainstormed with the Marketing Manager to streamline SEM channels, implement PPC campaigns and boost traffic by 1000%
  • Solicited user feedback and deployed tools like Google Keywords Planner, Moz, Google Trends, Google Analytics, etc. to generate relevant SEO content
  • Successfully revamped the Google page ranking from 9th page to the 1st page
  • Published CPC and CPI display ads on Google, Facebook, Yahoo, Bing, etc.
  • Interfaced with the Digital Marketing Manager to formulate the annual SEO strategy for the firm
  • Increased customer outreach by 30% in 100 days by optimizing 300+ articles

On the face of it, there's nothing wrong with these points, performance figures have been included...what else could go wrong?

If you'll look at it again, you'll notice that despite everything, the entire information looks like a big bland wall of text. The recruiter will have to peruse through each point to understand your contributions and achievements.

But you don't want that, do you? You want to make the recruiter's job easier. How do you do that?

Bucketing is the answer.

Bucketing basically means grouping similar points together under broad subheadings. In the set of points above, you'll notice that some points overlap - the functional domain intersects across multiple points. So you identify points under the same functional domain and group them together.

To take it a step further, bold important achievements and figures. This will make the recruiter's job even easier.

After incorporating these two suggestions, here's how the final set of points look like:

Team Leadership & Promotion Strategies

  • Led a team of 5 to conceptualize and coordinate online promotion strategies in collaboration with teams spanning Sales, Marketing and Support

Search Engine Marketing (SEM)

  • Brainstormed with the Marketing Manager to streamline SEM channels, implement PPC campaigns and boost traffic by 1000%
  • Published CPC and CPI display ads on Google, Facebook, Yahoo, Bing, etc.
  • Achieved the lowest CPC across the industry valued at USD 0.06 per click

Search Engine Optimization (SEO)

  • Interfaced with the Digital Marketing Manager to formulate the annual SEO strategy for the firm
  • Solicited user feedback and deployed tools like Google Keywords Planner, Moz, Google Trends, Google Analytics, etc. to generate relevant SEO content
  • Utilized the existing network and reached out to high-profile websites and blogs to secure backlinks and boost the domain authority from 6 to 24
  • Successfully revamped the Google page ranking from 9th page to the 1st page
  • Increased customer outreach by 30% in 100 days by optimizing 300+ articles
  • Single-handedly boosted revenue from organic search channels by 14%

Email Marketing & Social Media

  • Successfully executed the email marketing campaign to on-board 1500+ new users within 3 months and reduce the drop-off rate by 23%
  • Identified and prioritized Reddit & Quora as high-worth platforms to generate traffic from scratch from 10+ countries like US, Canada, UK, Australia, etc.
  • Deployed Buffer to target leading social media channels & drive brand visibility

Voila! The points remained the same, but merely grouping them together and bolding relevant keywords and achievements transformed the same set of points into something which will surely elicit a 'wow' from the recruiter.

Digital Marketing KPIs for Resume

Digital marketing KPIs are what you need to write your digital marketing resume in a professional way. Digital marketing KPIs for a digital marketing resume are measured by the following:

  • Volume of digital sales
  • Number of online advertising campaigns
  • Quantifiable impact of SEO initiative
  • Number of new articles and blog with original content
  • Quantifiable increase in social media engagement
  • Number of e-mail campaigns
  • Growth in organic traffic

Many people aren't able to write this section and are stuck with the question of how to go about it. Here's how to write it in a professional manner.

The individual KPIs may differ as per your role, but the basic idea remains the same. KPIs for a digital marketer focusing more on social media will differ from a marketer who's specializing in SEO and organic growth.

We established earlier that a hundred applicants all applying for a single digital marketing vacancy would have done similar jobs, more or less. How will you as an applicant distinguish yourself from others?

Digital marketing KPIs for resume is how you bridge that gap. Let us illustrate that through an example.

Led the digital marketing team to manage SEO and organic traffic

Now compare it with this:

Led the Digital Marketing team of 10+ to boost organic traffic by 32% and maintain an up-to-date blog comprising 100+ articles

While the KPIs are evident in both the cases (SEO and organic traffic), you elucidated the same in the second instance with performance figures. That, in our opinion, is a gamechanger.

Quantify all the information in your digital marketing resume. These are the digital marketing KPIs for resume by which a recruiter gets to know about your potential in detail. Focusing more on KPIs and your performance figures around the same will allow you to break free from the competition and clearly articulate your contributions to the recruiter.

How to Make Digital Marketing Resume for Freshers

Penning down a digital marketing resume is no joke. When you don't have any prior work experience, the question 'How to make resume for freshers?' pops up. To make a digital marketing resume for freshers and entry-level professionals, you need to highlight your education and certifications in a way that it persuades the recruiter that you're the best bet for the profile you're targeting.

Educational Qualification

Your education is all that you can rely on when you are a fresher with no prior experience. This section should contain the following information:

  • Name of school/university that you studied in along with the location
  • Dates in the format (mm/yy-mm/yy) of enrolling and passing out
  • Pursued degree

You can also use the below digital marketing resume template to pen down this section:

< School/University Name> < Location > < Dates >
< Degree Pursued>
< CGPA >

These categories of education section are already put in the correct order at Hiration's templates; further, you will also find industry specific content on our Online Resume Builder.

Hiration Pro-Tip: Except for your name and title, write the rest of your digital marketing resume in between 10-12 font size as it is easily readable.

Recruiters aren't expecting achievements at par with professionals if they know that you're an entry-level professional. While you don't have to add fluff, you can certainly include anything and everything you've done in the domain of digital marketing.

Let's say that a few months ago, you decided to help out a friend with his boutique shop. You created a basic website and initiated a presence on social media. Soon enough, his sales went through the roof. But then maybe your vacations got over and you had to leave everything, and pretty soon you forgot about it.

But if you're a fresher, you can include the same in your resume. The recruiter isn't expecting achievements at par with digital marketing professionals. You might think that showcasing something this basic is not required, but doing the same will convince the recruiter that you've the drive to thrive in this domain.

That's all you have to do.

You can include campaigns and digital engagement you directed while in school or college. Including performance figures, even if they're ballpark figures, will exponentially boost the impact of your resume.

Also, in addition to this, a digital marketing resume should also include information around the number of digital campaigns designed and maintained, content supplied for an organization and what all methodologies you used to check the traffic on the website.

Quantify your achievements in digital marketing resume by mentioning how many people you engaged through social media, so that it leaves an impact on the recruiter.


If you have many certifications, you can list them one by one in reverse chronological order. You can also use the digital marketing resume template given below to write your certifications:

  • < Certification > | < Institution Name > | < Dates (in mm/yy) >

For example:

  • Certified General Marketing Professional | Convention Institute | Jan '19

Hiration Pro-Tip: Including your certifications in your digital marketing resume can increase your chances of getting interviews.

You can go ahead and also include all the course modules and topics you covered as part of these certifications. Doing this will significantly enhance the ranking of your resume by an ATS.

Certifications help a lot if you're a professional from a different industry who's looking to transition to a digital marketing role.

Recruiters know that not everyone would have done their graduation and further studies specifically in digital marketing - it's an unfair expectation. Countless applicants are enamored by digital marketing on a daily basis and several of them actually decide to make the switch from their existing industry to digital marketing.

But it's a particular conundrum, isn't it? You're not exactly a fresher but you're just entering a brand new industry where you have no experience. How do you bridge the gap?

Certifications on your digital marketing resume is how.

The digital marketing resume sample is given above also includes certifications in it. Have a look at it.

Highlighting Achievements

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A digital marketing resume is not just about skills and education, achievements also play a major role in a digital marketing resume. Highlight your achievements across your professional experience section by quantifying it.

All your accomplishments, big or small, are of equal importance as they will make your digital marketing resume stand out from other digital marketing resumes and highlight your capability of being a digital marketing professional.

To seek the attention of the recruiter towards your achievements, make sure to quantify them and at the same time, don't forget to highlight/bold them.

Many people commit the mistake of just mentioning their achievements. But in order to paint a complete picture, you also need to explain how you achieved that. Most applicants skip that step.

To do so, make sure there's a coherent cause-effect relationship in each point. This allows you to not only showcase your achievement but also what caused it. The steps you took to boost organic traffic by 32% is as important as the actual achievement.

The APRA format (or the Princeton formula) for structuring all your points will allow you to establish that cause-effect relationship.

Digital Marketing Resume Key Sections

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Showcasing Skills in your Digital Marketing Resume

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Digital Marketing skills are essentially the skills that one possesses as a digital marketing professional.

Remember not to include soft skills like 'excellent communication' or 'hardworking' in your skills section. Write your hard skills which you can substantiate like 'Data Analysis', 'Social Media Advertising', 'E-mail Marketing', etc.

|E-Mail Marketing|Data Analysis|Search Engine Marketing|
|Social Media Marketing|Collaboration Management|Content Marketing|
|Mobile Marketing|Social Media Advertising|Viral Marketing|

Have a look at the digital marketing resume sample above to have more clarity on how to write your skills in a digital marketing resume.

Additionally, if you utilize a certain set of technical tools or software as a part of your digital marketing initiatives, you can retain the same in the Technical Skills section.

Summarizing your profile

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Digital Marketing Resume Summary

A digital marketing resume summary is a section where one describes their key skills and how they use them to benefit the company.

A digital marketing resume should have a digital marketing summary if you want to apply it for a job somewhere. It should have all the essential information that a recruiter might want to know.

It's not enough to showcase just the skills you possess in this section - also clarify how you can utilize the same to deliver a quantifiable impact. The skills themselves are retained in the Key Skills section, so that's how you are able to add value in the Summary section.

You can refrain from mentioning specific achievements in this section, unless they are extremely noteworthy. Even in that scenario, you can interpret your achievements differently.

For example, let's say you served General Motors as a client in your previous role. Instead of mentioning that General Motors was your client in the summary section (which the recruiter will anyway notice in your Professional Experience section), you can mention that you are adept at serving Fortune 500 clients.

While you are preparing your resume, make sure to write the digital marketing resume summary in the end so that you are able to extract information from the rest of your resume and accordingly optimize the digital marketing resume summary in the best possible way.

Your summary should be able to put across your purpose and goal nicely so that you are able to get your target job. You can also get your digital marketing resume reviewed by professional industry experts today.

To have a more clear idea of how to write the summary, see the digital marketing resume example.

Hiration Pro-tip: Go for a Resume Summary if your total experience exceeds 2 years. If you're an entry-level professional, go for a Resume Objective section instead. Our in-depth guide on Resume Objective will walk you through writing a job-winning resume objective section.

Job-winning Format for Digital Marketing Resume

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Another question that arises while making a digital marketing resume is the resume format to use.

You can make a digital marketing resume in the following formats:

  • Functional Resume Format: If you don't have relevant work experience, then this is the best suitable resume format for you. Also, go for this format if you are a recent graduate/student/entry-level professional or someone who's seeking a switch from another industry.
    For a more comprehensive explanation, check out our guide on functional resumes.

  • Reverse Chronological format: This is the most popular resume format as it is recruiter-friendly and is also optimized for applicant tracking systems. It can be used by people who are in the similar industry and want to continue.
    Here's our guide on chronological resume format for a more in-depth idea around the same.

  • Hybrid/Combination Resume Format: Hybrid format is a combination of the two resume formats - namely functional resume format and chronological resume format. It is also a good choice for those who are seeking to change their careers and have gaps in their professional trajectory.
    Here's our guide on combination resumes for a detailed explanation of when to use this format.

Since the reverse chronological resume format is the most popular resume format, the digital marketing resume example below follows the same format.

Digital Marketing Resume Sections: The Correct Order

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The correct order of all the sections in a digital marketing resume will be as follows:

  1. Name
  2. Personal Information
  3. Job Title
  4. Professional Summary
  5. Key Skills (and Technical Skills, if applicable)
  6. Professional Experience
  7. Certifications
  8. Education

If applicable, you can further add these sections:

  • Awards and Recognition
  • Languages
  • Hobbies/Interests

If you have a closer look at the digital resume sample given above, you will notice that we have also included additional sections in it.

Proofreading & Final Checklist

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Follow the steps given below to proofread your digital marketing resume:

  • A digital marketing resume shouldn't exceed 1 page if you have less than 10 years of experience, and 2 pages if you have 10+ years of experience. Whatever the case may be, a resume should not exceed 2 pages.
  • Make sure you're covering all the standard sections - Professional Summary, Key Skills, Professional Experience, Education, etc. The ATS is programmed to parse standard section headings, so writing something like 'Work Story' instead of 'Professional Experience' can actually backfire.
  • Ensure that basic formatting is in place - margins, spacing, font size, etc. Go for sans-serif fonts like Calibri or Open Sans over serif fonts like Times New Roman (unless the job listing specifies otherwise)
  • Make sure that all points begin with a power verb. Refrain from using paragraphs and reduce the same to one-liner bullet points.

Hiration's online resume builder automatically uses a font that is easy to read and is ATS-friendly.

A few more points to keep in mind while proofreading your digital marketing resume:

  • Keep your tenses consistent while writing your digital marketing resume. Use present continuous tense in present profiles and past tense in past profiles.
  • If you are using acronyms in your resume, expand the same when it's mentioned in the first instance, and then proceed with using acronyms.
  • Avoid first-person usage in your resume. A resume is written in third-person.
  • Spending so much time on your own resume makes you biased. It's a good practice to refer your resume to someone in your network, preferably someone who's in the same domain.
  • Don't write 'Resume' on the top, and don't save the file name as just 'Resume'. Write your name in both the instances.

Hiration Pro-Tip: Throughout your resume, mention the name of the client(s) you were serving, in case the information isn't confidential. Many people simply avoid that without knowing if they can showcase the same in their resume or not.

Before submitting your digital marketing resume anywhere, you can get it professionally reviewed by Hiration's industry experts.

Key Takeaways

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  • Make sure you write your summary in a paragraph form (and not bullet points) not exceeding 3-4 lines.
  • Refer to the keywords in the job description, but make sure to not stuff your resume with it. Include only those keywords which you can substantiate in your work-ex.
  • Bold relevant keywords and significant achievements. Provide performance figures wherever possible.
  • If you are an entry-level professional, then write a digital marketing professional objective instead of a digital marketing professional summary.
  • If you are just entering the job market, optimize your digital marketing objective section in such a way that it clearly puts forth your goals and aims in a strong way.
  • Do not forget to write a one-line company description containing figures around number of employees, revenue, geographic presence, etc.
  • Focus on digital marketing KPIs for resume, while providing as many figures around the same as possible.

Still got more questions to ask? Reach out to us at team@hiration.com and we'll get back to you as soon as possible.