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Free Marketing Associate Resume Sample [2020]

Average Resume Rating: 5.0/5 (15 votes)  
Updated on: 2022-10-11
+1 888 777 6666
lily@hiration.com
    LILY ALDRIN
    Marketing Associate
    SUMMARY
    Result oriented marketing professional skilled at marketing, communications, branding, campaign management, and campaign analysis. Over a career of 2+ years, has gained exposure to and executed multiple marketing initiatives. Adept at launching marketing campaigns resulting in significant sales and user acquisition. Skilled at analysing & improving the performance of campaigns through data analysis, competitive benchmarking etc.
    KEY SKILLS
    • Marketing Campaigns • Campaign Analysis • Communications
    • User Growth • Key Metric Analysis
    SELECTED PROJECTS
    E-business, '13
    • Conceptualized & set up AN online marketing consulting service
    • Devised custom marketing plans for 2 clients
    • Secured USD 5k+ revenue
    Development of a novel approach for digital marketing, ‘12
    • Acquired in-depth knowledge on the latest concepts about the concepts of Search Engine Marketing
    EXTRA CURRICULAR ACTIVITIES
    • 1st position, inter college debate competition, NYU '11
    • 1st position, national level elocution competition, Harvard University '12
    • 1st Runners up out of 200+ participants, Razzi-matazzi, National level Fashion Show ’13
    CO CURRICULAR ACTIVITIES
    • 1st position, inter college debate competition, NYU '12
    • 1st position, national level elocution competition, Harvard University '14
    PROFESSIONAL EXPERIENCE
    Alph Foods
    Marketing Associate
      Alph Foods is the leading provider of restaurant reviews to users across North America and has revenues of $ 10+ mn. per year
      • Working directly with the CMO of the company
      Marketing Campaign Management
      • Supported 50+ clients on multiple campaign projects
      • Responsible for winning back 30+ clients by delivering exceptional results in the campaigns
      • Handled the entire spectrum of clients ranging from small to key accounts
      Campaign Performance Analysis
      • Conducted in depth analysis of the market & client specific data to improve the campaignperformance
      • Analyzed multiple metrics such as page views, ad impressions etc.
      • Led the competitor benchmarking exercise for key accounts to assist them in improving their overall performance
      Marketing & Communication Strategy
      • Assisted in handling CLM of 850k users to reach them on weekly basis
      • Employed analytics & used multiple modes of communication for customer acquisition & engagement
      User Growth
      • Led demand marketing to drive repeat & user growth; coordinated with 5 Supply Managers
      • Acquired 32 k+ new users & grew repeat users by 12% per month by employing print advertising
      • Launched a referral program to increase user acquisition from 3% to 18%
      EDUCATION
      BBA - Marketing & Finance
      UC Berkeley
        The University of California, Berkeley is the top public university in the United States
        • Top 5 percentile of the class
        INTERNSHIPS
        M&N
        Marketing Intern
          One of the world’s leading consumer goods corporation with an annual revenue of USD 68 bn.
          • Led analysis of search engine data & 4 M&N brands to derive best product-platform-promotion patterns
          • Revised social media investments to reduce costs by 35%

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