Experienced & result-oriented Marketing Expert skilled at marketing campaign management, campaign performance improvement, metric analysis, competitor analysis, team management & training. Possesses the ability to work with small as well as large clients on marketing campaigns. Have supported 200+ clients till date. Skilled at analyzing & improving the performance of campaigns through data analysis, comparing key metrics, competitive bench-marking etc. Also adept at liaising with multiple internal & external team to ensure smooth on-boarding as well as service delivery of clients. Strong at managing as well as training team members.
• Marketing Campaign Management • Campaign Performance Improvement • Campaign Analysis • Key Metric Analysis • Competitive Bench-marking • Marketing Strategy • Advertisements • Business Development • Liaising • Training • Team Management
International Conference | Feb ‘14
Presented a research paper on ‘Impact of Financial Statement & Accounting Practices towards Drivers of Sustainability in Retail Sector’
Wrote a research paper on ‘Need of Performance Appraisal to enhance the development of Sales Personnel in Retail Industry’
Abstract of both the papers were selected & published in Conference Proceedings Journal
Projects
Conducted extensive study of Levi’s Retail Outlet, NY with regard to current trends in management & consumer behavior
Recommended major updates (which were implemented) to the store by considering the consumer behavior aspect
Project Reports
Project Report on Foreign Direct Investment in Retail- A study of entry of Walmart in US
Project Report based on Total Quality Management in Educational Institution with UCB as a case study
Class Representative of Accounting & Finance Section of UCB, ’13 - ‘14
Core Committee Member of Starks, The Dance Club of UCB, ’13 - ‘14
Member, Mentor-Mentee System (introduced by anti-ragging committee), UCB, ’13 - ‘14
Member of Organizing & Management Team of International Conference on “Issues & Challenges in retail Sector & Foreign Direct Investment in the US” at UCB, ’13 - ‘14
Contingent Leader of the team that represented UCB at Prayes, 2011, Business Fest of UCB, US
Won the overall Runners-up Trophy, ’13 - ‘14
Member of International Cell, The Buddy Program Committee of UCB, ’13 - ‘14
Assistant Core Committee Member of Starks, The Dance Club of UCB, ’10 - ‘11
Core Committee Member of SPLURGE, The Music Club of UCB, ’10 - ‘11
PROFESSIONAL EXPERIENCE
Appointed as the 1st Associate in NY team to support the Sales team on processes related to client advertisements
Mentored & led a team of 6 client managers to ensure ensure constant support to the sales team
Marketing Campaign Management
Supported 100+ clients on campaign projects including clients such as:
Barbeque Nation, Marriott, Papa John’s, key taco shops & major breweries like Prost, Big Brewsky, etc.
Increased revenues from Barbeque Nation by 70x
Responsible for winning back 120+ clients by delivering stellar results in the campaigns
Handled the entire spectrum of clients ranging from small accounts, to key accounts & then to strategic accounts
Campaign Performance Analysis
Conducted in-depth analysis of market & client specific data to improve the performance of campaigns
Monitored the digital campaign performance (pre & post campaign) by calculating & comparing key metrics
Analyzed metrics such as page views, ad impressions, calls analysis, customer reviews, etc.
Prepared 150+ business reports per month highlighting campaign results to maximize potential of every campaign
Led the competitive benchmarking exercise for strategic accounts to assist them in improving their overall performance
Assisted Senior Managers in numerous data-analysis projects to aid the top management in decision-making
Liaison
Liaised with the Graphics, Finance, Sales, Sales Operations, Content & Tech teams to ensure smooth service delivery
Training
Conducted trainings for Sales & Client Management teams on process & quality analysis related to pre/post sales activities
Trained ~30 members of the Client Management team & ~60 members in the Sales team
Client On-boarding & Management
Implemented & executed the following processes to on-board the clients effectively
Qualitative analysis of all documents & quality checks to assist internal auditors
Raised the proforma invoices by liaising with the Operations team in NY
Followed up payments with the Finance team to identify potential issues
Created 1,200+ graphics as per the company’s guidelines & client approval
Activated 50+ campaigns every month in relevant segments on mobile app & website on clearance of payment
Drove the Marketing & Business Development segments & strengthened the company's reach in the assigned market
Implemented marketing & promotional strategies for organizational promotion & development
Played key role in networking with Institutions & key decision makers to generate walk-ins within branch.
Established & maintained the company's presence in target markets, including top schools, colleges, tuition centers etc.
Rendered inputs for the development of a new knowledge app Knapp (now live) as a content analyst
INTERNSHIPS
Collaborated with a team in Accounts & Finance Department to assist in the following processes:
Finalization of Financial Statement of the Council, Maintenance of Accounts, Income Tax matters etc.
Taught ~150 students (grade 7th, 8th, 9th & 10th) in one school & identified ways to improve the quality of education
Documented the research & presented findings in the form of a report with the multiple recommendations