Dynamic advertising professional with a flare to execute advertising campaigns for leading brands. Skilled in advertising, TV commercials, print advertising as well as digital advertising. Adept at the end to end launch of stellar TV campaigns including deciding the theme, buying ad slots, developing creatives etc. Proficient at handling print advertising campaigns targeted for millions of readers. Possess the capability to handle digital advertising for brands on platforms such as Facebook, Instagram etc. to increase brand awareness as well social media following.
• Advertising • TV Commercials • Print Campaigns • Digital Advertising • Buying TV ad slots • Creative Development • Ad Copies • TVC launch
Digital Ad Campaign for a food delivery startup, ‘13
Created a social media advertising campaign for a local food delivery startup
Executed the campaign on Facebook and Twitter to garner 10k likes for the firms online pages
Certified 'Pro Digital Advertiser', Facebook Online Advertisers Association, San Francisco '17
Successfully received the 'Advertising Expert' certification by completing Stanford University's online advertising course on Coursera '16
PROFESSIONAL EXPERIENCE
Working directly with the Advertising Head on nation wide advertisingcampaigns
TV Commercials
Playing a key role in the 10+ TV commercials launched by the firm every year
Conceptualizing the overall theme of each commercial along with the partner advertising agency
Assisting the advertising agency in buying and negotiating the rates of TV ad slots
Coordinating with the in house designers to generate all the required creatives
Successfully launched25 TV commercials till date with a total viewership of 100mn.+
Print Advertising
Releasing 20+ print campaigns in the local newspapers of Philadelphia every year
Reaching a combined readership of ~10mn. readers
Digital Advertising
Handling the online advertising campaigns on Facebook and Instagram
Responsible for the end to end execution incl. selecting targetaudiences, deciding the budget etc.
Resulted in an overall increase of 570% in the social media following of the firm
EDUCATION
Top 7 percentile of the class
INTERNSHIPS
Shadowed the advertising manager; art of the 5 member advertising team
Responsible for proof reading of all the advertising copies for the print campaigns