Top Sales Assistant Interview Questions with Example Answers [2020]

Prepare for your Sales Assistant interview by going through these most asked Sales Assistant interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: How would your friends describe you?
  • Question Overview: You want to hire someone who's friendly and outgoing, but not so much that they're pushy or aggressive. You want someone who's confident and comfortable with themselves.

    Sample Answer: My friends would describe me as a friendly person who is always willing to lend a hand.

      What the interviewer is looking for:
    • - Friendly
    • - Confident
    • - Outgoing

  • Question: What are your strengths and weaknesses?
  • Question Overview: You want to hire someone who can acknowledge their weaknesses and explain how they're working to improve them. You also want to hear about their strengths and how they've been able to use them to their advantage.

    Sample Answer: I'm a perfectionist and sometimes I get too caught up in making sure everything is perfect. I'm working on being more flexible and not getting frustrated when things don't go as planned.

      What the interviewer is looking for:
    • - Acknowledgement of weaknesses
    • - Examples of how they're working to improve
    • - Demonstrates strengths and how they've been used

  • Question: How do you keep up with the latest fashion trends?
  • Question Overview: This is an important question because you want your sales assistants to be able to help customers find the latest trends and products. You also want them to be able to make recommendations for customers who are looking for something new. Look for an answer that includes a few examples of how the candidate stays up to date with the latest trends.

    Sample Answer: I read fashion blogs and magazines, and I also follow a few brands on social media. I also watch TV shows that feature fashion.

      What the interviewer is looking for:
    • - Examples of staying up to date with fashion trends
    • - Ability to make product recommendations

  • Question: Tell me about your self.
  • Question Overview: You want to hire someone who's confident and comfortable with their own personal brand. You want to hire someone who's able to communicate clearly and effectively. You want someone who's able to express themselves in a way that makes you feel like they're a good fit for your store.

    Sample Answer: I'm a hard worker and I'm always looking for new ways to improve my skills. I'm always eager to learn new things and I'm always willing to help out my co-workers.

      What the interviewer is looking for:
    • - Confidence
    • - Ability to communicate effectively
    • - Good listener

  • Question: What do you think about your hero?
  • Question Overview: You want to hire someone who has a positive attitude about their hero and can explain why they admire them so much. You want to hire people who are motivated by their heroes and have a desire to be like them.

    Sample Answer: I admire my hero because he's a hard worker and is always willing to help others.

      What the interviewer is looking for:
    • - Positive attitude about the hero
    • - Explanation of why the person is admired

  • Question: What are some qualities that you think would be useful for this job?
  • Question Overview: You want to hire someone who is enthusiastic and willing to go the extra mile. You want to hire someone who is a team player and can work well with others. You want a candidate who can demonstrate that they're able to work well under pressure and will be able to handle the stress of a busy store.

    Sample Answer: I think being a team player is important because it allows me to work with other employees to help customers find what they need. I am always willing to go the extra mile for my customers.

      What the interviewer is looking for:
    • - Ability to work well with others
    • - Team player
    • - Enthusiasm for sales

  • Question: How would you describe the Superdry brand and its differentiation from main competitors?
  • Question Overview: You want to hire someone who's familiar with the brand and can explain it to customers. You want a sales assistant who can answer questions about the brand and its products. You also want someone who can give you specific examples of how the brand is different from its competitors.

    Sample Answer: Superdry is a British brand that's known for its high-quality products. The company is known for its use of innovative fabrics and designs.

      What the interviewer is looking for:
    • - Knowledge of the brand
    • - Ability to explain the brand
    • - Knowledge of competitors' products

  • Question: Which two brands do we not have in the UK?
  • Question Overview: You want to hire someone who's familiar with your products and can answer this question without hesitation. Look for an answer that includes the brand names and the reasons why they're not available in the UK.

    Sample Answer: We don't carry brand X because it's not a very popular brand in the UK. We don't carry brand Y because it's a very expensive brand.

      What the interviewer is looking for:
    • - Familiarity with your product line
    • - Knowledge of your competitors
    • - Ability to think on their feet

  • Question: What is your favorite dish to cook?
  • Question Overview: You want to hire someone who can cook and enjoys cooking. This will help them be more comfortable in the kitchen and will also give them a sense of pride in their work. You want someone who's willing to learn and grow as a cook, so they can be a valuable asset to your team.

    Sample Answer: I love making pasta dishes because they're so versatile.

      What the interviewer is looking for:
    • - Ability to cook
    • - Enjoys cooking
    • - Willingness to learn new recipes and techniques

  • Question: What do you know about us?
  • Question Overview: This question is a great way to see how much research your candidate has done on your company. You want someone who's familiar with your company and its products, and who's able to demonstrate that they know what you do and what sets you apart from your competitors.

    Sample Answer: I know that you are a family-owned business that has been in the community for over 30 years. I also know that you have a wide variety of products and services to meet the needs of all customers.

      What the interviewer is looking for:
    • - Demonstrates knowledge of company
    • - Products and services
    • - Knowledge of competitors