Top Product Marketing Manager Interview Questions with Example Answers [2020]

Prepare for your Product Marketing Manager interview by going through these most asked Product Marketing Manager interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: How do you manage projects?
  • Question Overview: The product marketing manager will be in charge of managing a team of people who are responsible for bringing the product to market. As such, he or she will be responsible for managing the project and ensuring that it is completed on time and within budget.

    Sample Answer: I like to start with a clear outline of the project's goals and then break it down into smaller tasks that can be completed by different team members. I like to check in with the team members regularly to see how they are progressing and make sure that they are on track.

      What the interviewer is looking for:
    • - Logical approach to project management
    • - Strong communication skills
    • - Strong business acumen

  • Question: Tell me about your previous project management roles and how relevant that is.
  • Question Overview: Product marketing managers are often involved in the development of new products, so it is important that they have a strong background in project management. This will help them to effectively manage the teams that are working on the new products and ensure that they are delivered on time and within budget.

    Sample Answer: I was in charge of a team of five people who were all working on a new product. I was responsible for the budget and making sure that the team was able to deliver the product on time.

      What the interviewer is looking for:
    • - Outlines previous project management roles
    • - Strong background in project management
    • - Demonstrates ability to manage teams

  • Question: What was the reason for leaving your past job?
  • Question Overview: Your candidate's past work experience is a great indicator of what he or she will be like in the future. If your candidate was fired, there is a good chance that he or she will have trouble adapting to new situations and working with others. If your candidate left on good terms, he or she will be more likely to be able to work with others and adapt to new situations.

    Sample Answer: I left my last job because I wanted to take on more responsibility and learn more about the industry.

      What the interviewer is looking for:
    • - Clear response
    • - Honest
    • - Good communication skills

  • Question: How do you resolve a conflict with your colleagues?
  • Question Overview: Product marketing managers will be working closely with other teams and will need to be able to work through any conflicts that arise. Your candidate should have a clear strategy for dealing with conflict resolution and should be able to explain how he or she has dealt with similar situations in the past.

    Sample Answer: I always try to understand the other person's perspective and work with them to find a solution that works for everyone.

      What the interviewer is looking for:
    • - Logical approach to conflict resolution
    • - Strong communication skills
    • - Ability to work with others

  • Question: What do you think is Gong's primary competitor and how would you position against them?
  • Question Overview: The product marketing manager will be in charge of identifying the competition and positioning the company's products against them. This will help the company to understand how to best position its products and will help the product marketing manager to understand the strengths and weaknesses of the competition.

    Sample Answer: Gong's primary competitor is Apple. I would position our product as a more affordable alternative to Apple's iPhone.

      What the interviewer is looking for:
    • - Strong understanding of competitors
    • - Clear strategy for positioning against competitors
    • - Strong business acumen

  • Question: How do you bring a product to market in today's world?
  • Question Overview: The product marketing manager will be responsible for bringing a product to market, which means that he or she will be in charge of the entire process from beginning to end. This includes the research and development phase, the manufacturing process and the distribution of the product to the end consumer. As such, your candidate should have a clear understanding of how to bring a product to market and what the process entails.

    Sample Answer: I would first analyze the market and determine whether or not there is a need for our product. Then, I would work with our R&D team to develop a prototype and test it with consumers. Once we have a final product, we can begin manufacturing and begin distribution.

      What the interviewer is looking for:
    • - Logical approach to bringing a product to market
    • - Strong grasp of numbers
    • - Clear business acumen pertaining to possible opportunities for market entry

  • Question: How will you describe the competitive landscape?
  • Question Overview: Your product marketing manager will be in charge of analyzing the competitive landscape and determining how your company can best position itself to compete. This will include analyzing the strengths and weaknesses of your competitors and determining how your company can best position itself to take advantage of their weaknesses.

    Sample Answer: I would first look at the strengths and weaknesses of our competitors and then identify how we can best position ourselves to take advantage of their weaknesses.

      What the interviewer is looking for:
    • - Logical approach to competitive analysis
    • - Strong grasp of numbers
    • - Clear business acumen pertaining to possible opportunities for market entry

  • Question: What are the things that you cannot compromise on?
  • Question Overview: Your product marketing manager will be in charge of making sure that the product is marketed in the most effective way possible. This will require a lot of creativity and flexibility, but there will be certain elements that are non-negotiable. Your candidate should be able to identify the most important aspects of the marketing campaign and explain why they are so important.

    Sample Answer: I would never compromise on the quality of the product or the message that we are sending to consumers.

      What the interviewer is looking for:
    • - Strong business acumen
    • - Clear understanding of marketing
    • - Logical approach to problem-solving

  • Question: How would you handle a product launch?
  • Question Overview: Launching a product is a big deal, and it is the product marketing manager's job to make sure that the launch is as successful as possible. This will require a lot of planning and coordination with other teams, and your candidate should be able to explain how he or she would approach the situation.

    Sample Answer: I would first analyze the market and determine whether or not the product has a good chance of succeeding. Then, I would work with the development team to make sure that the product is ready for launch. Finally, I would work with sales to ensure that they are ready to handle customer inquiries.

      What the interviewer is looking for:
    • - Logical approach to product launch
    • - Strong communication skills
    • - Creative problem-solving

  • Question: Tell us about a time when you encountered an issue in your project, and how did you resolve it?
  • Question Overview: Product marketing managers will be in charge of managing a variety of projects, and they will need to be able to handle a wide range of situations. Your candidate should have a clear approach to how they would handle a situation where the project is going off-track or encountering unexpected problems.

    Sample Answer: I had a project that was running behind schedule, so I brought the team together and we brainstormed ways to get back on track. We ended up re-prioritizing some of the deliverables and were able to get back on schedule.

      What the interviewer is looking for:
    • - Logical approach to problem-solving
    • - Strong communication skills
    • - Creativity