Question Overview: The goal is to understand the candidate's experience in the field.
Sample Answer: I have a lot of experience in the marketing field. I've worked with a variety of brands, including a tech company, a food company and an entertainment company. I've also worked on a variety of projects, including social media marketing, experiential marketing and brand awareness campaigns.
Question Overview: The goal is to understand how the candidate deals with negative feedback.
Sample Answer: I take criticism very seriously. I'm always looking for ways to improve my work, and I welcome feedback from my peers. I've found that the best way to deal with criticism is to address it head on. If someone has a complaint about my work, I try to find out what they're unhappy about and how I can make it better.
Question Overview: The goal is to understand how the candidate deals with failure.
Sample Answer: I'm not always the best at keeping up with the latest trends in the marketing field. I'm always trying to learn more, but I'm not always able to keep up with all the new developments.
Question Overview: The goal is to understand how the candidate would approach building a community around a brand.
Sample Answer: I would start by identifying the target customer and then create a strategy for engaging them. I would look at what they are already doing and try to build on that. I would also look at what other communities are doing and try to learn from them.
Question Overview: The goal is to understand how the candidate deals with failure.
Sample Answer: I was in charge of a campaign that was meant to increase sales for a company that sold a product that was already popular. We tried to create a new angle for the brand, but it didn't work out. We learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.
Question Overview: The goal is to see how the candidate presents him or herself.
Sample Answer: I would describe myself as a hard worker, who is always looking for ways to improve the brand and make it more successful. I'm a big fan of your product, and I'm excited to be a part of the team that makes it even better.
Question Overview: The goal is to understand how the candidate views his or her own success.
Sample Answer: I was able to increase the number of people who engaged with our brand by 20% in a month. We did this by creating a new campaign that was more targeted and more creative than our previous efforts.
Question Overview: The goal is to understand how the candidate feels about their own qualifications.
Sample Answer: I am a highly motivated and creative individual who has a strong background in marketing. I have a Bachelor's degree in Marketing and have been working as a marketing manager for the past three years. I am confident that I can be successful in this role.
Question Overview: The goal is to see how the candidate thinks about a problem and how they would approach it.
Sample Answer: I would first look at the customer base and see what we know about them. I would then look at the competition and see how they are doing with their customer base. I would then create a plan to increase the number of members by X percent, which would include a marketing strategy, a budget and a timeline.
Question Overview: The goal is to understand how the candidate would approach their job differently if they were hired.
Sample Answer: I would stop focusing on the number of followers I had on social media. I would focus on creating a strong brand voice and developing a strong relationship with my customers.
Question Overview: The goal is to understand the breadth of the candidate's marketing experience.
Sample Answer: I've worked on a variety of marketing campaigns, including creating social media content, writing copy for print ads, and creating a website for a new product. I've also worked on a variety of campaigns that involved physical marketing, such as setting up a booth at a trade show.
Question Overview: The goal is to understand the candidate's interest in the company and the position.
Sample Answer: I'm interested in working for your company because I believe that your brand has a lot of potential. I'm excited about being a part of your team and helping you achieve your goals.
Question Overview: The goal is to understand how the candidate met the person who referred them.
Sample Answer: I met my friend at a party, where we got to talking about our mutual interest in marketing. He mentioned that he worked for a company that was looking for a marketing intern and recommended me.