Top Marketing Interview Questions with Example Answers [2022]

Question Overview: The goal is to understand the candidate's experience in the field.

Sample Answer: I have a lot of experience in the marketing field. I've worked with a variety of brands, including a tech company, a food company and an entertainment company. I've also worked on a variety of projects, including social media marketing, experiential marketing and brand awareness campaigns.

What the interviewer is looking for:
• - Are they able to name specific brands or companies they have worked with?
• - Are they able to name specific projects they have worked on?
• - Are they able to name specific skills they have learned

Question Overview: The goal is to understand how the candidate deals with negative feedback.

Sample Answer: I take criticism very seriously. I'm always looking for ways to improve my work, and I welcome feedback from my peers. I've found that the best way to deal with criticism is to address it head on. If someone has a complaint about my work, I try to find out what they're unhappy about and how I can make it better.

What the interviewer is looking for:
• - Do they take criticism personally?
• - Are they able to take criticism and turn it into a positive?
• - Do they have a plan for dealing with criticism

Question Overview: The goal is to understand how the candidate deals with failure.

Sample Answer: I'm not always the best at keeping up with the latest trends in the marketing field. I'm always trying to learn more, but I'm not always able to keep up with all the new developments.

What the interviewer is looking for:
• - Are they overly discouraged by failure?
• - Are they able to learn from failure?
• - How do they creatively implement these lessons

Question Overview: The goal is to understand how the candidate would approach building a community around a brand.

Sample Answer: I would start by identifying the target customer and then create a strategy for engaging them. I would look at what they are already doing and try to build on that. I would also look at what other communities are doing and try to learn from them.

What the interviewer is looking for:
• - Do they have a clear idea of how to build a community?
• - Do they have an understanding of the importance of community building?
• - Do they have an understanding of the importance of community building in the context of the brand

Question Overview: The goal is to understand how the candidate deals with failure.

Sample Answer: I was in charge of a campaign that was meant to increase sales for a company that sold a product that was already popular. We tried to create a new angle for the brand, but it didn't work out. We learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.

What the interviewer is looking for:
• - Are they overly discouraged by failure?
• - Are they able to learn from failure?
• - How do they creatively implement these lessons

Question Overview: The goal is to see how the candidate presents him or herself.

Sample Answer: I would describe myself as a hard worker, who is always looking for ways to improve the brand and make it more successful. I'm a big fan of your product, and I'm excited to be a part of the team that makes it even better.

What the interviewer is looking for:
• - Do they have a sense of humor?
• - Are they confident?
• - Are they professional?

Question Overview: The goal is to understand how the candidate views his or her own success.

Sample Answer: I was able to increase the number of people who engaged with our brand by 20% in a month. We did this by creating a new campaign that was more targeted and more creative than our previous efforts.

What the interviewer is looking for:
• - Do they have a clear sense of their own success?
• - Are they able to articulate their own success?
• - Are they able to point to a specific achievement

Question Overview: The goal is to understand how the candidate feels about their own qualifications.

Sample Answer: I am a highly motivated and creative individual who has a strong background in marketing. I have a Bachelor's degree in Marketing and have been working as a marketing manager for the past three years. I am confident that I can be successful in this role.

What the interviewer is looking for:
• - Do they feel they are qualified for the role?
• - Do they feel confident in their own abilities?

Question Overview: The goal is to see how the candidate thinks about a problem and how they would approach it.

Sample Answer: I would first look at the customer base and see what we know about them. I would then look at the competition and see how they are doing with their customer base. I would then create a plan to increase the number of members by X percent, which would include a marketing strategy, a budget and a timeline.

What the interviewer is looking for:
• - Do they have a clear idea of how to approach the problem?
• - Are they able to explain their approach in detail?
• - Do they have a plan for implementation

Question Overview: The goal is to understand how the candidate would approach their job differently if they were hired.

Sample Answer: I would stop focusing on the number of followers I had on social media. I would focus on creating a strong brand voice and developing a strong relationship with my customers.

What the interviewer is looking for:
• - Do they have a clear understanding of the job they're applying for?
• - Do they have a clear understanding of what KC is looking for in a candidate?
• - Do they have a clear understanding of how they can add value to KC

Question Overview: The goal is to understand the breadth of the candidate's marketing experience.

Sample Answer: I've worked on a variety of marketing campaigns, including creating social media content, writing copy for print ads, and creating a website for a new product. I've also worked on a variety of campaigns that involved physical marketing, such as setting up a booth at a trade show.

What the interviewer is looking for:
• - Does the candidate have a wide variety of experience in different areas of marketing?
• - Does the candidate have a lot of experience in one area of marketing?
• - Is the candidate's experience relevant to the position

Question Overview: The goal is to understand the candidate's interest in the company and the position.

Sample Answer: I'm interested in working for your company because I believe that your brand has a lot of potential. I'm excited about being a part of your team and helping you achieve your goals.

What the interviewer is looking for:
• - Do they have a clear understanding of the company?
• - Do they have a clear understanding of what the company is looking for in an employee?
• - Do they have a clear understanding of what they can bring to the company

Question Overview: The goal is to understand how the candidate met the person who referred them.

Sample Answer: I met my friend at a party, where we got to talking about our mutual interest in marketing. He mentioned that he worked for a company that was looking for a marketing intern and recommended me.

What the interviewer is looking for:
• - Do they have a referral from a friend or family member?
• - Do they have a referral from a professional contact?
• - Are they able to explain how they met the person who referred them