Top Copywriter Interview Questions with Example Answers [2022]

Prepare for your Copywriter interview by going through these most asked Copywriter interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: What have you done to improve yourself in the last year?
  • Question Overview: This question is a test of the applicant's drive and initiative. You want a copywriter who is always looking for ways to improve. If they say that they have not done anything to improve themselves, then they are not likely to be a good fit for your company.

    Sample Answer: I've taken several classes on copywriting and have read several books on the subject. I've also been networking with other copywriters in my field.

      What the interviewer is looking for:
    • - A list of things they have done to improve themselves
    • - An indication that they are always looking for ways to improve
    • - A willingness to learn and grow

  • Question: How would you balance quality and quantity?
  • Question Overview: This question is a test of the applicant's work ethic. You want a copywriter who is willing to work hard, but also knows when to take a break. The right candidate will be able to tell you how they would balance these two important elements of a successful copywriting campaign.

    Sample Answer: I would make sure that I was meeting deadlines and delivering quality work. I would also make sure that I was taking time out for myself and my family.

      What the interviewer is looking for:
    • - A willingness to work hard
    • - A recognition that quality is more important than quantity
    • - An understanding that breaks are important

  • Question: What kind of work environment do you prefer?
  • Question Overview: This question is a test. You want to see if the applicant will be a good fit for your company. If they say they prefer to work alone, you may want to reconsider. A good copywriter works well in a team environment. They need to be able to communicate with other departments and work well with others.

    Sample Answer: I prefer a team environment where I can bounce ideas off of others and collaborate on projects.

      What the interviewer is looking for:
    • - A willingness to work in a team environment
    • - An ability to communicate with others
    • - A desire to work in a collaborative environment

  • Question: How did you become a professional copywriter?
  • Question Overview: This question is important because it will give you insight into the applicant's background. You want to know if they have a formal education in writing, or if they learned the trade on their own. You also want to know if they have experience in the field.

    Sample Answer: I have a bachelor's degree in English and a master's degree in copywriting. I've been working as a professional copywriter for three years.

      What the interviewer is looking for:
    • - A formal education
    • - Experience in the field
    • - A desire to learn

  • Question: What was the biggest challenge you've faced in your previous positions?
  • Question Overview: This question is a test. You want to see how your applicant handles challenges. If they are unable to overcome obstacles, they will not be able to overcome the obstacles of your business. You want a copywriter who can handle the unexpected.

    Sample Answer: The biggest challenge I've faced in my previous positions was the need to meet deadlines. I've learned that it is important to manage my time well and to always be prepared for an emergency project.

      What the interviewer is looking for:
    • - An ability to overcome challenges
    • - A recognition that challenges are part of the job
    • - A willingness to take on the unexpected

  • Question: Where do you see yourself in 5 years?
  • Question Overview: This question is a test of the applicant's goals. You want to hire someone who has a clear vision of where they want to be in the future. You also want to hire someone who is willing to put in the work to get there.

    Sample Answer: I see myself as a successful copywriter with your company. I have big plans for your company and I am willing to put in the work to make it happen.

      What the interviewer is looking for:
    • - A clear vision of the future
    • - A willingness to work hard
    • - A desire to grow with your company

  • Question: How is your experience in higher education relevant to copywriting and marketing?
  • Question Overview: Higher education is not always necessary to be a good copywriter. However, if your company has a formal educational requirement, this question will help you determine if the applicant meets that requirement. If they do not have the required degree, you can ask them to explain why they are qualified to do the job.

    Sample Answer: I have been an active member of my university's copywriting club. I have also written for the school newspaper and literary magazine.

      What the interviewer is looking for:
    • - An understanding of the relevance of higher education
    • - An explanation of how they are qualified
    • - A demonstration of their writing ability

  • Question: What other companies have you interned at?
  • Question Overview: This question is a test. You want to see if the applicant has experience in the field. If they have not had any experience, you need to ask yourself if they are ready to take on the responsibilities of a copywriter. If they have had experience, you want to see how that experience has prepared them for your company.

    Sample Answer: I have interned at several companies in the past, including XYZ and ABC. I have learned a lot from my experiences and am ready to take on more responsibility.

      What the interviewer is looking for:
    • - Experience in the field
    • - An indication that they are ready for the job
    • - A demonstration of their ability to learn

  • Question: What are your strengths and weaknesses?
  • Question Overview: This is a very common question, and it is important to see how the applicant answers it. You want to see how they view themselves and how they view their work. If they are humble, they will list their weaknesses first. If they are confident, they will list their strengths first.

    Sample Answer: My strengths are my ability to write clear and concise copy that gets results. My weakness is that I am a perfectionist and I have a hard time letting go of projects once I start them.

      What the interviewer is looking for:
    • - An honest approach to self-evaluation
    • - A recognition of strengths and weaknesses
    • - An indication of how they will improve

  • Question: What motivates you?
  • Question Overview: A good copywriter is motivated by the desire to succeed. They are driven to do their best work and to help your company succeed. You want to hire someone who is motivated by the desire to do a good job.

    Sample Answer: I am motivated by the desire to help your company succeed. I want to make sure that your company gets the best return on its investment in my services.

      What the interviewer is looking for:
    • - A desire to succeed
    • - A willingness to work hard
    • - A passion for the job

  • Question: What makes you think you can do this job?
  • Question Overview: This question is a test. You want to know if the applicant is confident in their abilities. If they are not, then they may not be the best fit for your company. You want a copywriter who knows their strengths and can deliver on them.

    Sample Answer: I have been a copywriter for five years and have worked with many different companies. I know what it takes to be successful in this position.

      What the interviewer is looking for:
    • - Confidence in their ability to perform
    • - A recognition of their own limitations
    • - A willingness to learn

  • Question: How would you describe this phone on our website?
  • Question Overview: This is a trick question. It is meant to see how well the applicant can think on their feet. You want someone who can think quickly and come up with a creative answer.

    Sample Answer: I would describe this phone as the best phone in the world. It is sleek, stylish and has all the features you need to make your life easier.

      What the interviewer is looking for:
    • - An ability to think quickly
    • - A creative approach to problem solving
    • - A sense of humor

  • Question: How do you go about researching an industry that you may not be familiar with?
  • Question Overview: This is a question to see how the applicant approaches a new project. You want someone who is willing to put in the time to research and understand your industry. You also want someone who is not afraid to ask questions.

    Sample Answer: I would start by reading up on your company and your competitors. I would also look at your website and any other public information you have available. I would then reach out to you for a meeting to discuss your goals and objectives.

      What the interviewer is looking for:
    • - An inclination to research the industry
    • - An understanding of the importance of research
    • - A willingness to ask questions

  • Question: What is your greatest achievement?
  • Question Overview: This question is a test. You want to know if the applicant is capable of achieving their goals. You want to know if they are a self-starter. You want to know if they are willing to put in the work to get the job done.

    Sample Answer: I am proud of my ability to meet deadlines and exceed expectations. I am proud of my ability to create great copy for my clients.

      What the interviewer is looking for:
    • - A demonstration of success
    • - A willingness to work hard
    • - A desire to achieve

  • Question: What do you know about eHarmony?
  • Question Overview: This question is designed to see how well the applicant knows your company. You want a copywriter who is familiar with your business and its products. If they don't know anything about your company, they may not be the best fit for the job.

    Sample Answer: I know that eHarmony is a matchmaking site for singles. I know that you have a large membership base and that you are one of the most successful dating sites on the internet.

      What the interviewer is looking for:
    • - A knowledge of your company
    • - An understanding of your products
    • - An indication that they have done their research

  • Question: Why do you want to switch from consumer to pharma?
  • Question Overview: This is a question that is important to you as a business owner. You want to know that the applicant is aware of the differences in the two industries. You also want to know that they are not just jumping into the industry because it is lucrative. You want a copywriter who understands the industry and has a passion for it.

    Sample Answer: I have always been interested in pharmaceuticals and their effects on people. I want to be a part of this industry and help people live better lives.

      What the interviewer is looking for:
    • - A desire to learn more about the industry
    • - An understanding of the differences between consumer and pharma
    • - A passion for the industry

  • Question: How do you handle difficult team members?
  • Question Overview: This question is all about the applicant's ability to work with others. If they are unable to work with others, they will not be able to work with your team. You want a copywriter who can work well with others and who is a team player.

    Sample Answer: I am a team player and I understand that everyone has different personalities. I am able to work well with others and I am able to compromise when necessary.

      What the interviewer is looking for:
    • - An ability to work well with others
    • - A willingness to compromise
    • - A recognition that not everyone is the same

  • Question: Tell me about a time when you had to deal with difficult feedback.
  • Question Overview: This question is designed to see how the applicant handles criticism. You want a copywriter who can take criticism and learn from it. If the candidate is defensive or combative, they may not be a good fit for your company.

    Sample Answer: I have had to deal with difficult feedback in the past. I take the criticism and use it to grow as a writer. I am always looking for ways to improve my writing skills.

      What the interviewer is looking for:
    • - An ability to take criticism and learn from it
    • - An inclination to grow from feedback
    • - A readiness to accept responsibility

  • Question: How do you prioritize your duties?
  • Question Overview: This question is a test of the applicant's ability to prioritize. You want a copywriter who can manage multiple projects at once. You also want to know that they will be able to prioritize your projects over their own.

    Sample Answer: I prioritize my work by the deadlines. I always make sure I have enough time to complete my work.

      What the interviewer is looking for:
    • - A prioritization of projects
    • - A willingness to take on additional work
    • - A demonstration of the ability to manage multiple projects