Free Business Growth Strategist Resume Sample 
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Updated on: 2018-09-18
~10 years experienced Business Growth Manager possessing additional expertise in Product Development. Proficient in facilitating business growth & enhancing market share of the company by leading in-depth market research & competitor analysis, liaising with senior management and conceptualizing New Product Development. Highly skilled in functioning across multiple digital platforms & overseeing product design to optimize processes. Adept at building businesses & teams from scratch & spearheading Strategy, P&L Management, Marketing & Operations to lead data-driven decision-making, render consumer impact analysis & achieve astronomical growth with respect to profitability & customer acquisition.
• Business Strategy & Growth • ROI Optimization & P&L Management • Operations Management • Coordination & Liaison
• Product Design & Development • Customer Acquisition • Stakeholder Management • Training & Development
• Organizational Leadership • Research & Competitor Analysis • Marketing & Campaign Management • Process Optimization
Product Development & Management
Independently developed backend systems, apps & a responsive website across mobile, desktop & tablet platforms
Included features like shopping cart, personalized recommendations, logistics system & marketing analytics
Initiated the development of an analytics product for user tracking, ROI optimization, managing channel attribution, etc.
Designed framework by utilizing Agile methodologies to facilitate website-app communication via same functioning APIs
Enabled effective features & services such as orders, search, display, user registration, coupon codes, cashbacks, etc.
Organizational Leadership & Training
Conceptualized & executed an innovative model of e-comm to create a platform for pre-owned fashion merchandise
Led a team of 15 to strategize process optimization, reduce burn rate and successfully raise initial seed funding
Supervised multiple functions including maintaining investor relations, Operations, Product Development, Finance, etc.
Deployed tools and software such as Google analytics, Jira, Zopim Chat, AWS, Webengage, branch.io, Sendgrid, etc.
Automated inventory pricing & vendor payments to customize commissions & reduce Finance team’s time by 94%
Optimized parameters like timely customer communication, cashback/referral programs, procurement analysis, etc.
Developed a team from scratch for product pickup by deploying a milk run approach and further reduce costs
Marketing & Campaign Management
Initiated Omni Channel approach to enhance customer trust, boost brand recall value & convert offline sales into online
Conceptualized & executed social media campaigns to increase brand visibility & drive customer engagement initiatives
Experimented with 130+ iterations to deploy correct combination of design & content for maximizing user responses
Successfully served 110,000+ customers to achieve a rate of 500 orders/month & generate USD 4M+ in revenues/month
Generated 35% profit/unit & boosted transactions by 350% in a quarter by deploying a recommendation engine
Oversaw an inventory of 9500+ items & achieved 55% MoM growth by increasing the order volume
Reducedoverall costs by 95%, esp. in photography wherein achieved a cost reduction from USD 460/unit to USD 35
Featured on India’s top prime time news channel, CNBC, and listed on India’s premium lifestyle portal, LBB.in
Product Strategy & Management
Framed the product vision by defining specifications w.r.t product market fit, market impact, product differentiation, etc.
Led the development of backend systems and website to include recommendation engine & generate market analytics
Deployed A/B and multivariate testing to enhance the home buyer interface and increase conversion rate by 20%
Directed fulfillment of the above specifications & delivered the strategic vision & roadmap of the HDFC RED product line
Market Disruption & Process Optimization
Initiated map-based search for the first time to revolutionize the property buying landscape & disrupt the market
Digitalized & disseminated information to enable independent decision-making for customers & end brokers' autonomy
Incorporated multiple systems & processes to reduce costs and boost efficiency across multiple departments
Team Leadership & Stakeholder Management
Led 40+ executives across Product Management & Marketing to on-board 45,000+ projects spanning 6 lakh+ properties
Played a pivotal role as the Core Founding Member of an DFHC subsidiary to build a business which was eventually sold
Periodically presented at Board meetings to render support to the management for defining the strategic direction
Operations & P&L Management
Spearheaded P&L Management for keeping operations on track to achieve pre-established targets and reduce expenses
Steered Operations as per P&L targets to record profits of USD 2m & achieve 54% inventory growth
Customer Acquisition & Marketing Management
Spearheaded Customer Acquisition & Retention Channels to include search engine marketing, media buying, etc.
Deployed affiliate networks, SEO & social media campaigns to prioritize and optimize ROI
Liaised with 54+ media partners & optimized SEO/SEM by leading in-house initiatives & liaising with external agencies
Demonstrated expertise on Google Analytics, Zopim Chat, Jira & Experian Cheetah Mail to process ~23,000 leads/month
Classified accounts across 34+ cities for supervising 1300+ campaigns & 3300+ ad groups to report USD 7M in revenues
Facilitated an increase in efficiency of Finance team by 94%, Information Education team by 54% & call centers by 58%
Effectively reduced cost per customer acquisition by 30% and successfully increased the customer base by 340%
Independently managed 12+ accounts for clients like KFC, Navisite, Capital18, Lexis Nexis, MakeMyTrip, HP, 7UP & Airtel
Designed & customized strategies as per client specifications to amplify online presence & execute innovative campaigns
Administered monthly spends of USD 200,000 to deploy and implement SEM strategies for high value clients
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