Looking for trending digital marketing jobs?

If so, you are at the right place!

With digital marketing booming more than ever and customers spending more time looking at their screens, professionals in this industry are constantly striving.

Every organization is on the lookout for digital marketers that can enhance their digital content to meet the demands of the customers.

So how to get into digital marketing or choose the right profile out of the many digital marketing jobs available in the market?

The answer lies here, so read on to get an insight into the trending jobs in this field and get your answers to the following FAQs around digital marketing jobs:

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What Does a Digital Marketer Do?

Digital marketing jobs revolve around marketing strategies that generate leads, drive traffic, engage customers, and build brand awareness for organizations.

Some common duties that digital marketers are responsible for on a daily basis are listed below:

  • Develop digital marketing strategies for driving traffic to company pages
  • Create brand awareness on various digital platforms to generate interest in the company's products and services
  • Optimize brands’ websites for search engines to identify growth possibilities and provide efficient solutions
  • Plan and execute all the aspects of digital campaigns encompassing SEO/SEM, email, marketing database, and visual advertising campaigns

Recruiters seek professionals with a strong understanding of current industry trends and deliver digital solutions that drive business for the organization.

A digital marketer is expected to grow customer acquisition through marketing strategies that allow them to track changes in supply and demand.

It is also important that professionals in this field identify the customers' current and future needs while monitoring competitors in the same niche.

Digital-Marketing-Duties

Also Read: What is digital marketing?

Is Digital Marketing a Good Career?

To build a secure career in digital marketing, you need to ensure that the career path consists of opportunities that allow growth in all forms.

So let us find out if it is safe to say that digital marketing jobs provide such opportunities to professionals.

The Popularity of Digital Marketing

There are 4.95 billion people who use the internet as of January 2022, and the number is growing as we speak.

With this number of people browsing the internet, digital marketers can reach out to them and promote business to potential customers for generating revenue and creating brand awareness.

Digital marketing takes place 24x7x365 days, which justifies its popularity amongst the entire population and makes it a good career choice due to its constant development and scope of future growth.

The Abundance of Profiles in Digital Marketing Jobs

Digital marketing is divided into various branches to meet specific requirements of the customers while keeping the interest of businesses in mind.

And with this comes the opportunity for professionals interested in pursuing a digital marketing career.

For instance, if you have an interest in content creation, then you can opt for roles like content strategist, SEO/SEM Specialist, Social Media Expert, etc.

From customer service to content creation, you can pick any profile that suits your interests and allows you to grow professionally in digital marketing.

High Scope of Growth in Digital Marketing Jobs

Despite COVID hitting the business industry the hardest, digital marketing has been a saving grace for many.

It has changed the way companies handle their business by shifting traditional customer service methods to digital methods, leading to a rise in remote digital marketing jobs.

Conducting business online has become the new normal in a higher ratio as compared to how it was managed before the pandemic.

This shows that digital marketing jobs have a high scope of getting better with time, and it is a wise career choice for professionals seeking promising jobs.

The digital marketing jobs salary is also relatively high because there are plenty of opportunities to grow due to its constant growth and customer demands.

And professionals in this industry can demand salary packages based on one's experience rather than just relying on degrees.

Also Read: The Latest Digital Marketing Salary Trends

Popular Digital Marketing Job Profiles

There are different types of digital marketing jobs in the job market, and you need to do your research to land the most suitable profile.

Some of the popular digital marketing positions that you can opt for are given below:

Digital Marketing Manager SEO Specialist
Content Marketing Strategist Web Marketing Consultant
Digital Media Planner Digital Marketing Analyst

Every profile plays its distinct role in elevating the digital elements of a company.

Professionals in digital marketing jobs handle various roles, from strengthening the brand image on social media to strategizing creative content that creates brand awareness amongst potential customers.

Just make sure to do your research on the highest paying marketing jobs before picking a profile in this industry to ensure that you land a job that fulfills your career growth in the long run.

Different Types of Digital Marketing Job Profiles

Every job profile in digital marketing jobs has a different role assigned to the professionals.

The focus lies in a specific area that allows them to meet the requirements and desired goal of the organization as briefly discussed below:

  • Product Marketing Jobs: The focus here lies in the marketing of products to give the customers an insight into the features of the products.
  • Content Marketing Jobs: Professionals in this job profile provides creative and valuable information about the products or services to the customers.
  • Social Media Marketing Jobs: As one of the most popular platforms, social media allows marketers to reach out to people on a larger and faster scale.
  • Design/Visual Jobs: One needs to focus on the principles aligning with graphic design, visual design, and user interface for effective marketing.
  • SEO Jobs: SEO specialists and managers focus on keywords to accelerate brand awareness and increase traffic.
  • Web Development Jobs: The front end, back end & full stack developers are the architects who identify issues and provide technical solutions.
  • Marketing Analytics Jobs: Analytics in marketing profile generates a return on investments by conducting research and analyzing market performances.
  • Ecommerce Jobs: Professionals in this area manages online platforms where goods are bought and sold over the internet.
  • Business Development: Attracting customers' interest in products and services to generate business growth is the main focus of this job profile.

How to Land a Job in Digital Marketing

To land digital marketing jobs, you need to start by learning the basics and gradually upskill yourself as you keep growing in your career.

Obtain Education & Certifications

Although it is not compulsory, a Bachelor's degree in Business Management, Marketing, or any relevant field can boost your chances of landing digital marketing jobs.

Additionally, you can also sign up for courses that provide certifications to validate your efficiency in digital marketing.

Recruiters prefer applicants familiar with this field, and your relevant formal educational background in the stated field can make them identify you as a suitable candidate for the job.

Upgrade Your Skills

To set yourself apart from the rest, you need to possess skills that highlight your expertise in digital marketing jobs.

Some of the most sought after skills that every professional needs to possess in this field are:

Data Analysis Content Writing/Marketing
Search Engine Optimization (SEO) Search Engine Marketing (SEM)
Email Marketing Customer Relationship Management (CRM)
Social Media Management Mobile Marketing

Gain Hand-on Experience

An experienced digital marketing manager has a higher chance of landing digital marketing jobs as compared to those with none.

You can start by signing up for digital marketing jobs for freshers, internships, or entry-level positions to pave your way for future growth in this niche.

It also allows you to learn and grow through your active participation in digital marketing campaigns and projects.

So while the company is generating revenue, you play an integral part in customer acquisition via digital marketing.

A digital marketing manager also coordinates with multi-functional teams, so gaining hands-on experience allows you to build relationships and create a positive work environment.

Draft a Professional Digital Marketing Resume

The best ticket to land digital marketing jobs is a professional resume that communicates your suitability for the vacant post to the recruiters.

Draft a resume that highlights your expertise in digital marketing by listing your skills like data analysis, SEO, SEM, CRM, social media, and email marketing.

You should also provide details of your work experience to make the recruiters recognize you as a professional with an in-depth knowledge of digital marketing.

Also Read: How to Draft a Job Winning Digital Marketing Resume

Key Takeaways

  • Digital marketing jobs are booming, so if you are looking for a career in this industry, you are on the right path.
  • Research the job market and look for digital marketing job profiles that suit your interests to build a strong career.
  • Gain hands-on experience to enhance your digital marketing skills and knowledge.
  • Draft professional resumes for landing digital marketing jobs.

Visit Hiration's 360 degree career platform that has 24x7 chat support to provide you professional assistance in upgrading your impact in the job market.

You can also write to our experts at support@hiration.com for any career-related queries.