How to write a marketing manager resume?

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Write a perfect marketing manager resume to break free from the loop of job rejection and get shortlisted today!

You're a marketer or an aspiring marketer with a bunch of successful campaigns to your name. Your marketing acumen is on-point, and yet, you're unable to even land an interview call for the job of your dreams.

What are you doing wrong?

Your marketing project manager resume. That's what you're doing wrong.

Before we begin, here's one of our marketing manager resume samples illustrating the ideal marketing manager resume.

If you have the right skills and relevant professional experience, and you're still unable to get a shortlist, the problem is with your resume, not with you.

Your marketing manager resume needs to articulate your skills professionally and impressively. If you fail to do that, you fail to land a shortlist.

But don't worry about it. In this guide, we will be teaching you the art of concocting an impactful senior marketing manager resume from scratch.

Here’s a summary of our Marketing Manager Resume 2022 Blog:

• Your name is your default resume header. Do not title your resume header as "CV" or "resume". All it does is make your resume more prone to being misplaced in the pool of resumes that crowd the recruiter's email
• Use one-liner points to talk about your roles & responsibilities and club similar points together under unique subtitles. This makes your marketing manager resume more organized and reader-friendly
• Endorse your key achievements under each one-liner point using bolding. This makes it stand out and directs the recruiter's attention to the important highlights of your career
• If you have relevant certifications or volunteering experience, mention them in your resume. This gives you an extra edge over others with the same qualification and professional expertise as you

That's not all.

This blog holds the promise of transforming your resume-writing experience and make you adept at writing your shortlist-worthy resume from scratch.

All you have to do is follow the guidelines that we have laid out in this blog.

We have gone the extra mile and covered every section in a resume to give you professional guidance on how an industry-ready, job-winning marketing manager resume is written.

By the end of this blog, you will be able to write a job-winning marketing manager resume and you will learn:

• Why do you need a marketing manager resume?
• What are the marketing resume buzzwords for 2022?
• How to write the professional experience section in the markeitng manager resume?
• How to write the education section in the marketing manager resume?
• What are the key sections of the marketing manager resume?
• How to write the professional summary for marketing resume?

. . . All so you can get closer to your dream job!

If you are running out of time and want an instant solution to your resume writing needs, use Hiration's Online Resume Builder to write your marketing manager resume for a hassle-free experience.

Our Resume Builder is stocked with a pre-filled marketing manager resume template that you can customize to suit your needs.

All you have to do is fill the details and you’re done. Your perfect resume is good to go. It’s that simple.

Here’s a list of all that you will learn in this blog:

Marketing Manager Description

A Marketing Manager are defined in the following terms:

"Marketing Managers are responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) to attract potential customers and retain existing ones".

In simple words, marketing managers are marketing professionals with managerial responsibilities. They are responsible for leading and managing the marketing initiatives of an organization.

They work in MNCs, ad agencies, and almost any type of organization because of the simple reason that whether it is a service or a product, everyone needs to market themselves, which means that everyone needs marketers!

Marketing Manager Salary

• Glassdoor: USD 55.7k - 115k
• Payscale: USD 42.1k - 98.9k
• Salary.com: USD 77.2k - 137k

What is a Marketing Manager Resume & why do you need it?

A marketing manager resume is a profile-specific resume for marketing managers. It is the first point of contact between you and the recruiter. It is important because it is your first chance of making an impact on the recruiter.

Your resume gives you the chance to impress the recruiter even before you meet the recruiter. Thus, you need to compose a resume that does this for you.

Major companies today use ATS-system to meet their recruitment needs. The ATS a.k.a the Applicant Tracking System allots a rank to all the resumes that are sent by job applicants.

The higher you rank in the ATS, the higher is your chance of getting shortlisted.

If your marketing resume gets parsed (allotted a high rank) by the ATS system, your chance of getting shortlisted for the job increases. If it doesn't, you might not even come close to getting shortlisted for the job!

So the point we are trying to make here is this;

You need an ATS-targeted marketing project manager resume. An average resume will not get you shortlisted.

An ATS-targeted resume is a resume that is strategically designed to rank in the ATS system. This resume is one that meets the invisible criteria of the ATS. In short, it is a shortlist-friendly resume.

And in this guide, we will be teaching you the art of composing an ATS-targeted marketing manager resume.

In the meanwhile, feel free to get your existing resume professionally reviewed by Hiration’s AI-powered Resume Review Service.

All you have to do is keep an eye out on the bottom left corner of this page to get an in-depth and analytical review of your marketing manager resume within seconds!

What are the 2022 buzzwords for marketing resume?

The marketing space is always changing. Especially after the evolution of online marketing, recuriters are giving more importance to the digital marketing skills. Here are some of the hot marketing buzzwords for 2022:

• Digital Marketing Stratagy
• Product Marketing
• Event Marketing
• SEO
• Social Media Marketing
• Distribution channels
• Public Relation
• Brand Management
• Product Launch
• Budgeting
• Advertising Campaign
• Marketing Campaign

Marketing Manager Resume Sections

Composing the best marketing manager resume demands that at least the basic hygiene of the resume is met. In other words, you need to make sure that your resume has all the important sections that you need.

Mentioned below is a list of the resume sections that you need to endorse in your marketing manager resume:

• Header
• Personal Information
• Profile Title
• Summary/Objective
• Key Skills
• Professional Experience
• Education
• Certifications (if any)
• Awards & Recognition (if any)
• Additional Information (if any)

To know more about resume sections and how to perfect them, read Hiration's 2022 Guide to sections in a resume.

Additionally, you can also use Hiration’s Online Resume Builder for a hassle-free experience. It comes with 100+ design templates and 25+ content templates that you can use to put together the best marketing manager resume.

How to write your Marketing Manager Resume

To simplify resume-writing, mentioned below is a list of the 3 stages of resume-writing that you should follow:

• Stage 1: Master Marketing Manager Resume
• Stage 2: First Draft of Marketing Manager Resume
• Stage 3: Final Draft of Marketing Manager Resume

Master Marketing Manager Resume

In the first stage of resume-writing, you need to compose the master senior marketing manager resume. As part of this stage, all you have to do is collect all your career-relevant information and store them in one place.

Doing this ensures that you have met the twin object of resume writing in the present and resume update in the future.

Resume writing in the present

You cannot write a resume if you don't have all the information with you. This is taken care of in the master marketing manager resume stage. Compiling all your information in one place ensures that you have all the information that you can need to compose the best marketing manager in the current timeline. All you have to do is pick the information that is relevant to your target profile and lay them down in your resume and you're sorted. Your resume is good to go.

Resume update in the future

Resume update also becomes an effortless affair when you have an information-storehouse brimming with information at your disposal. Moreover, the fact that you have already compiled ALL your information in one place saves you both time and effort. The need to recollect information also gets eliminated as you don't need to explicitly look for information or rely on your memory anymore. Your only job here is to skim through the library of information and update your resume to suit the needs of your future target profile. That's it!

First Draft of Marketing Manager Resume

Composing the first draft of your marketing director resume is the second stage in the 3-stage process of resume-writing.

In this stage, you have to compose the sections that we have mentioned below:

• Header
• Personal information
• Profile title
• Work experience
• Education
• Certification
• Awards & Recognition (if applicable)
• Additional Information (if applicable)

Final Draft of Marketing Manager Resume

The final stage of drafting your marketing manager resume demands that you compose the sections that we have mentioned below:

• Key skills section: This section is to be composed at the second last. This ensures that it is easy to identify your core marketing manager skills for resume and replicate them in this section of your resume.

• Summary or objective section: You should compose your marketing manager resume summary or marketing manager resume objective in the end after concluding the rest of your resume. As a resume summary or objective is a conclusion of your resume, it has to be written at the end.

How to Write a Marketing Manager Resume: Analysis

To write the best marketing manager resume, you should follow the right approach. The 3 stages of resume-writing that we have mentioned above take care of this.

If you follow the above-mentioned sequence of resume-writing, you will be able to compose your resume correctly.

This will also save your time and effort as you will not need to unnecessarily spend too much time on one section just to go back and revamp it all over again.

If you want a more detailed guide, refer to Hiration's Guide on how to write a resume.

In the meanwhile, get an analytical review of your resume within minutes. Keep an eye out on the bottom-left corner of this blog for our AI-powered Resume Review Service.

Marketing Manager Resume: Professional Experience

The professional experience section of your senior marketing manager resume is the most important section of your resume. If you perfect it, you'll be able to write the best marketing manager resume.

Here's what you can do to perfect this section:

• Frame points
• Use the STAR format
• Use bucketing & bolding

We will now be explaining these points in detail.

STAR Format

STAR stands for the following:

• S stands for situation: The situation/backdrop/context of your contributions
• T stands for task: The actual task that was assigned to you
• A stands for action: The strategy you used to execute the assigned task
• R stands for result: The result/outcome of your action in the form of an achievement figure

Framing Points

When it comes to writing resumes, there are two types of people:

Type 1: Use paragraphs
Type 2: Use points

If you fall in the first category, it's high time to stop using paragraphs and switch to using points to talk about your roles & responsibilities.

Here are two marketing manager resume examples of summary to demonstrate this:

Example 1

As part of my roles & responsibilities as a marketing associate at Turn Media, I have had the privilege of working with a large number of highly talented and motivated people with whom I have seen multiple marketing campaigns to succession. Getting into the details, I have led over 20 successful affiliate programs and launched over 10 successful advertisement campaigns: this has led to a 95% increase in brand visibility and over 150% increase in revenue over a short period of 2 years. I also spearheaded many contracts with vendors at discounted prices saving over USD 150k worth of marketing budget.

Example 2

• Launched 10+ ad campaigns leading to a 95% increase in brand visibility
• Led 20+ affiliate programs & increased revenue by 150% over two years
• Organized 25+ drip campaigns and nurture campaigns to boost marketing initiatives
• Negotiated contracts with vendors saving USD ~150k of the marketing budget
• Steered the end-to-end product life-cycle within a budget of USD 50,000k

Framing Points: Analysis

The two examples that we have mentioned above shows that:

• Both examples are communicating the same things
• Example 1 which uses paragraphs, is bulky and hard to read
• Example 2 which uses points, is easy to read and easier to comprehend
• Using one-liner points makes your resume reader-friendly and clutter-free
• To conclude, use one-liner points instead of paragraphs to compose your resume

Bucketing & Bolding

When it comes to composing resumes, good readability is not enough.

Your marketing account manager resume needs to go beyond that. It should be readable and impactful, well-organized, and highly effective in the way it communicates information.

This is where bucketing & bolding comes in.

Here are two examples to demonstrate this:

Example 1:

• Launched 10+ ad campaigns leading to a 95% increase in brand visibility
• Led 20+ affiliate programs & increased revenue by 150% over two years
• Organized 25+ drip campaigns and nurture campaigns to boost marketing initiatives
• Negotiated contracts with vendors saving USD ~150k of the marketing budget
• Steered the end-to-end product life-cycle within a budget of USD 50,000k

Example 2:

Marketing Campaigns & Intiatives

• Launched 10+ ad campaigns leading to 95% increase in brand visibility
• Led 20+ affiliate programs & increased revenue by 150% over two years
• Organized 25+ drip campaigns and nurture campaigns to boost marketing initiatives

Budgeting & Vendor Negotiation

• Negotiated contracts with vendors saving USD ~150k of the marketing budget
• Steered the end-to-end product life-cycle within a budget of USD 50,000k

Bucketing & Bolding: Analysis

Given below is a list of the key takeaways from the above-mentioned examples:

• While using points (example 1) makes your resume more readable, it does not do enough to sufficiently endorse your roles & responsibilities
• Example 2 is better-organized and structured than example 1
• By grouping similar points under unique subheadings using bucketing and highlighting the key achievements under each point using bolding, example 2 can draw the recruiter's attention to the candidate's career highlights
• Highlighting the key achievements using bolding, makes your resume more relevant
• To conclude, use points alongside bucketing & bolding to enhance the appearance and the effectiveness of your resume

Marketing Manager Resume Samples for Professional Experience

A great professional experience can make or break your job application. Learn all about perfecting this section at Hiration's Blog on how to compose the work experience in your resume to optimize this section.

Here's one of the marketing manager resume samples illustrating the ideal professional experience for your resume:

Marketing Manager Resume: Header

Your resume header is an under-rated component of your marketing manager resume.

However, to compose the best marketing account manager resume, you need to perfect your resume header too.

Here is a list of the things you should know to perfect it:

• Your real full name is the default resume header
• This should feature at the topmost part of your resume
• You should write it in the largest font size (16-20 font size)
• Give a single space between your first name and last name
• Middle names should look like this: "Annalise P. Rivers"

Read Hiration’s 2022 Guide To Writing The Perfect Resume Header to write the perfect header for your marketing director resume.

Given below is one of the marketing manager resume examples illustrating the ideal resume header.

In the meanwhile, write the best marketing manager with stunning templates only on Hiration's Online Resume Builder.

Marketing Manager Resume: Personal Information

The personal information section of your marketing director resume consists of important contact details such as:

• Updated mobile number
• Professional email ID
• Current Location

These should be arranged in the format that we have mentioned below:

{Personal Mobile number} | {Professional E-mail Address} | {Current Location}

In the meanwhile, read Hiration's 2022 Guide to composing your contact information to optimize this section according to the best possible standards.

Updated Mobile Number

Some quick tips to remember while composing mobile numbers are listed below:

• Provide only that number on which you are available 24X7 (if you use multiple mobile numbers)
• Use your country’s ISD code as a prefix before your phone number
• Put a plus sign (+) before the ISD code
• Eg: +1 37648 21511

Professional Email Address

Since your email ID is a professional communication channel between you and your recruiter, you should write it as professionally as you can. For example, use your real full name in your email ID. Avoid using flimsy nicknames while drafting your email address in your resume.

Eg: Use Luke.smith@xyz.com instead of luckyluke@xyz.com as your email ID.

Fancy nicknames bring a bad name to you as it is seen as a sign of unprofessionalism. So do yourself a favor and don't use email IDs that look like that.

Current Location of Residence

Here are some things you should know about locations:

• The location means the location of your city and state
• Do not mention unnecessary details like your house number, street number, and your locality name in your marketing director resume
• If you are looking for a job in the country of your residence, simply mention your city and state. On the contrary, if you are looking for opportunities in another country, a quick reference to your city and country of residence is more than enough

Marketing Manager Resume Sample for Personal Information

You will find multiple marketing manager resume examples online but you won't find one that comes so close to perfection like the marketing manager resume sample that we have mentioned below.

The below-attached marketing manager resume example illustrates the ideal personal information section for your resume:

In the meanwhile, use our Online Resume Builder to put together a perfectly fashioned marketing resume. The marketing manager resume template that comes with our resume builder can be easily customized to suit your professional needs & preference.

Marketing Manager Resume: Profile Title

Your profile title is your professional identity in the job market. It should ideally be in the font range of 14-16 font size.

It communicates the following details regarding your profession:

• Current designation i.e. latest job title
• Functional industry
• Seniority level

If this interests you, here's our marketing manager resume sample illustrating the perfect profile title for your content marketing manager resume:

In the meanwhile, keep an eye out on our AI-powered Resume Review Service to get an analytical report on your marketing resume within minutes of uploading it on our tool!

Marketing Manager Resume: Education

Your educational background is important. It is part of your identity and in some cases, can champion your job quest.

The education section of your marketing resume communicates:

• School/university name
• Courses you have pursued
• Location of your school/university
• Enrolment & graduation date (in month and year format)

Compose the above-mentioned points in the format that we have mentioned below:

{Name of the school/university} | {Location} | {Dates} (in month and year format)
{Name of the degree} | {CGPA}

For a detailed guide on this section, read Hiration's 2022 Guide on how to list education on your resume. It is an exhaustive guide on the education section for fashioning resumes.

In the meanwhile, use Hiration's Online Resume Builder to write an impactful marketing manager resume without any hassle.

Moving on, the education section of your marketing resume should resemble the marketing manager resume example that we have mentioned below:

Marketing Manager Resume: Certifications

Certifications are a big add-on to your job application.

When it comes to choosing between two highly qualified professionals with the same educational background and professional experience, one with more certifications will be the first choice.

As such, your certifications can be a tie-breaker (and it will break the tie in your favor) and should be given equal priority when composing your resume.

This section communicates the following details about you:

• Certification course name
• Name of the institute of affiliation
• Location of the institute of affiliation
• Enrollment and completion date of the course in a month and year format

Arrange these points in the format that we have mentioned below:

{Name of certification} | {Affiliating Institution} | {Location} | {Date} (in month and year format)

Read Hiration's 2022 Guide on listing certifications on a resume to get a better understanding of this section.

Take a look at the marketing manager resume example below to learn what a perfectly composed certifications section should ideally look like:

Marketing Manager Resume: Additional Information

The additional section of your resume is where miscellaneous details about you go. This section is the place where you mention details about you such as:

• Your hobbies
• Languages you speak

Given below is a marketing manager resume example showcasing what the additional information section of your resume should ideally look like:

In the meanwhile, revolutionize your job hunt by building your marketing manager resume with Hiration's Online Resume Builder.

Marketing Manager Resume Key Sections

Marketing Manager Resume: Key Skills

The key skills are one of the most important components of your marketing manager resume. It is in this section that you have to endorse your marketing manager skills for resume.

This section is exclusively dedicated to your core skills as a professional and highlights all the skills that you have picked up over the years.

Here's what you can do to optimize this section:

• Identify the core skills of your career by thoroughly evaluating your resume. After identifying them, single them out in this section
• Taylor this section to suit your target profile. Identify the keywords used by the recruiter in your target job listing, and replicate those keywords in this section as long as you can justify them. For example, if a recruiter has listed "e-mail marketing" in the job listing, use this keyword only if you have actual working knowledge and experience in e-mail marketing

The idea behind this section is to effectively communicate your marketing manager resume skills in 2-3 words.

For example, the marketing manager skills for resume are:

• Marketing Strategy
• Campaign Optimization & Execution
• Leadership & Team Management
• Budgeting
• Market Research
• Digital Marketing
• Content Marketing
• Influencer Marketing
• Social-Media Marketing
• Email Marketing
• Competitor Analysis
• SEO & SEM

To get a detailed understanding of the key skills section and how to optimize it, use Hiration's 2022 Guide on what skills to put on a resume. This will educate you in the art and science of optimizing this section to your advantage.

An ideally composed key skills section should resemble the marketing manager resume example that we have mentioned below:

Marketing Manager Resume Summary

The professional summary for marketing resume is a conclusion of your entire career in a 1-2 page document. It is an overview of your professional engagements and tells the story of your career trajectory.

It communicates other important aspects of your career such as the skills that you have picked up, the highlights of your career, etc. But most importantly, it conveys all the reasons why you are the ideal candidate for the job.

In this capacity, your marketing manager resume summary is essential to your job application as it is a sales pitch for a potential job.

What you're selling here is your capabilities, and if you do it right, you will be able to successfully leverage your skills for the job of your dreams.

Here's what you can do to maximize the effectiveness of this section:

• Write your marketing manager summary at the end: This helps you effectively compose your resume summary as all you have to do now is analyze your resume and pick the highlights of your career and endorse them in your summary. Make sure that this section is well-composed with enough endorsement of your marketing manager resume skills
• Keep your summary limited to a paragraph of 3-5 lines: Long summaries do nothing to advance your job application. Besides, you have already given a detailed explanation of your resume in other sections of your marketing resume such as the professional experience section & all other sections. Writing a long resume summary unnecessarily takes up resume space and gets too repetitive: something you should try to cautiously avoid
• Write a marketing manager resume summary if you have 3 years of work experience: This point is self-explanatory. If you have relevant work experience of 3 years and above, write a resume summary. If you don't, write a marketing manager resume objective instead

For a more detailed guide on resume summaries, head over to Hiration's 2022 Resume Summary Guide. This guide consists of all the dos and don'ts of resume-writing which will help you write an impactful marketing manager resume summary.

Here's our marketing manager resume example illustrating the perfect resume summary for your resume.

In the meanwhile, make resume-writing an effortless affair with Hiration's Online Resume Builder!

Marketing Manager Resume Objective

You should write a marketing manager resume objective if you have very limited work experience of 0 to less than three years.

If you fall into this category, you have to write a resume objective instead of a resume summary.

Since you will be writing a marketing manager resume objective ONLY if you have very limited work experience, you need to be very particular with the words you pick and the things you decide to talk about in your resume objective as you don't have a lot of professional experience that you can talk about.

As a result, in this section, you need to address what you can do for the recruiter and your target company instead of blatantly communicating your interest in joining the organization.

You need to demonstrate that you have the relevant skills and explain how you can benefit the organization. You need to show that despite the dearth of work experience, you are a better fit than any other A, B, C candidate.

To conclude, the role of your resume objective is to convince the recruiter that you are "the one" that they're looking for.

Does this make sense? Would you like to read more about resume objectives?

If the answer is, head right over to Hiration's 2022 Guide on Resume Objectives to acquaint yourself with helpful insights to compose the perfect marketing manager resume.

Resume Review

We believe that the best trick to writing an impeccable resume is to first know what you're doing wrong in the first place. This is why we have come up with our Resume Review Service.

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• Compliance with industry norms
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• Design Compatibility
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• Performance Assessment
• Resume Formatting (font, margins, the order of sections, etc.)

You will get 2 resume templates for free!!!

Online Resume Builder for Marketing Manager Resume

We talked about the importance of writing an ATS-targeted marketing manager resume earlier in this blog.

You need it to thrive in your job application.

And here's something we haven't told you yet:

If you don't have the time to compose your resume on your own, our Online Resume Builder can help you effortlessly curate an ATS-targeted marketing manager resume. Moreover, it comes with the below-mentioned resources:

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Key Takeaways

• Write dates in the month and year format across all sections in your marketing manager resume - Education, Professional Experience, Certifications, etc.
• Use the reverse-chronological order across all sections of your resume as this order of organizing resumes makes it more relevant.
• Write your summary at the end: It helps you conclude your resume most effectively. This saves you the unnecessary trouble of writing a resume summary in the beginning just to edit it again at the end.
• Keep your key skills section crisp and to the point. Phrases like 'experienced in' or 'expertise in' is a strict NO.
• Use one-liner points to talk about your roles & responsibilities and begin each one-liner point with a power verb. Eg: Adept, Proficient, Spearheaded, etc.
• Group similar one-liner points under unique subheadings and highlight your key achievement under each point using bolding.
• Mention performance figures throughout your professional experience section wherever possible. This demonstrates not just your roles & responsibilities but the result of your contributions to the recruiter.
• Use power verbs in the past tense for past profiles and present continuous tense for present profiles.
• If you were recognized or awarded in any of your work profiles, make a 'Key Achievements' bucket at the end of that respective work profile and write your award or recognition under that bucket.
• Use resume objective if you have less than 3 years of work experience and a professional summary for marketing resume if you have over 3 years of work experience.

This brings us to the end of this blog.

Go to Hiration resume builder and create a professional resume for yourself. Additionally, reach out to us at support@hiration.com and you can get 24/7 professional assistance with all your job & career-related queries.