How to write a product manager cover letter?
A product manager cover letter provides the hiring manager with a concise summary of why you are an ideal candidate for the job position.
The coveted space offers an overview of your skills, professional experience, education, certifications, volunteering experience, and other vital information.
A good cover letter must be compelling and should be able to catch the recruiter's attention at first glance.
The cover letter should highlight your expertise and potential for undertaking the product manager's responsibilities.
Here is what you must know to write an awesome product manager cover letter
- A cover letter serves as the actual cover page for the resume. Do not reitrate the resume information in your product manager cover letter
- Create an outline before you start to write the product manager cover letter so that you don't miss out on any important and relevant details
- Provide your contact details in the header section of your product manager cover letter. Also, add links to your LinkedIn and GitHub profile if they add value to your cover letter
- Ensure that your cover letter doesn't exceed a page. Write 3-4 short and crisp paragraphs in your product manager cover letter
Here's a summary of what you would find in this guide:
- Why is a product manager cover letter necessary?
- Steps to follow before you start to write a product manager cover letter
- The ultimate guide to writing a product manager cover letter
- How to organize your Cover letter body
Why is a Product Manager Cover Letter Necessary?
A cover letter and a resume is probably the most competitive step in the recruiting process. This is the step where most candidates are rejected. Crafting a personalized cover letter and a resume is very significant to get you to the interview.
Do not commit the mistake of recapitulating the information already available in your resume. Your cover letter is the same as your resume yet distinct in its own ways.
- Both cover letter and a resume are your marketing tools to a prospective employer.
- A resume demonstrates your potential by concrete numbers while a cover letter in a story form.
If your cover letter is not impressive, there are higher chances that the recruiter probably won't even look at your resume.
Writing a good cover letter needs a lot of planning and thinking to cater to the needs of the organization.
A recruiter would call you for the interview only if he is convinced with your story; that you have something valuable to contribute to the company.
Therefore, before you start to write a cover letter, you must do a proper research about the company and the specific job position. This would enable you to better pen down the skills and experience that the company is seeking.
Key Tips for Writing a Product Manger Cover Letter
A product manager plays an instrumental role in any company. A person who brings a company's product vision into reality is valuable.
Do your homework before you start to write a cover letter. Let's see what you must do on the to-do list before you begin to write a cover letter for a product manager job position-
Conduct Research About the Company
To write an effective cover letter, it is crucial to research the company. Try to gather as much information as you can.
It would enable you to understand better what the company expects from the prospective employee for the job position.
Research visiting their website and social media profiles to understand their work culture, goals, and missions. What industry do they operate in, and what are the key trends in the industry.
Probe further as to what pain they are trying to solve and how you can solve them.
Identify the skills and experience that draw a direct line between your value and how they can solve their significant problems.
Addressing a Cover Letter
Imagine reading a letter written to you but addressed by somebody else's name; how would you feel?
Not good, right.
Addressing a cover letter to the right person is crucial in the cover letter writing process to make the first impression right.
Finding the right person to address is a monumental task and requires a proper research. If you find the hiring manager's name to address your cover letter for the job position, all your research work is worth the time.
Sometimes even after hours of research, you might fail to definitively figure out who the hiring manager for the job position you are applying for is.
You can also try to find people working in the company via LinkedIn who can help you to address the cover letter to the right person.
But, if everything fails, you can address your cover letter to the head of the department. That would at least showcase that you have taken the pain to research the company.
Choose a Professional Template
Choosing a professional cover letter template is highly recommendable to ensure proper formatting.
An excellent professional template provides you with a framework for different job positions.
A poorly written cover letter is a surefire route to the rejected pile. Therefore, it is imperative to choose the right template design that can cover all that can increase your chances of securing the job.
In the provided frame with different sections, you can embody the letter in your voice and reflect on your skills and experiences vital for the job position.
If you are looking for a professional cover letter templates, Browse our vast library of cover letter templates and choose the one that works the best for you.
Create an Outline
It's imperative to customize your cover letter. Writing a generic cover letter for every company is an instant deal-breaker for the hiring manager.
Tailoring a customized cover letter is a mammoth task but is essential to get you shortlisted.
Consider a cover letter as an opportunity to exhibit a compelling narrative story about yourself and include the information cut out from your resume.
A solid personalized cover letter gives you an edge over your competitors and increases your chances of getting selected.
Create an outline of the cover letter you would be writing covering- why you, why product management, why company X, How your skills align with the job position, and its goals and missions.
How to Write a Product Manager Cover Letter?
A potent cover letter consists of several sections- The header, a salutation, the letter's body, closing paragraph, and a signature.
Let's have a look into what you should include in each section in brief:
Your header is the first thing that the hiring manager sees. If you mess it up, the entire letter will look unprofessional and not worthy the time.
A professional cover letter template would provide you with a separate header section for your contact information. You must include your name, address, phone number, and your email address.
It is a common practice to include a LinkedIn profile address so that the recruiter can have a access directly to your professional profile and gain useful insights.
If your LinkedIn profile is casual, don't mess it up by adding a LinkedIn address.
You can also add links to your GitHub and Twitter accounts, but that is optional.
Cover Letter Salutation
Finding the right person to address the cover letter is very important for avoiding using the generic "To whom it may concern", or a "Hello".
A generic cover letter is a stumbling block to your path to securing the job position.
But as we have discussed earlier, it might be the case that you might fail to find the person to address the cover letter even after hours of research.
In that case, You can address the letter to the head of the department to exhibit that you have put the effort to research the company.
Cover Letter Body
A cover letter comprises a maximum of three-four paragraphs. Once you have taken care of your header and the salutation, your cover letter has the power to either make or break the deal.
The cover letter body lets the employer decides why h/she should select you for the next round.
Hook yourself into the blog to learn how to structure a cover letter body to catch the recruiter's attention.
Your cover letter is a professional correspondence, therefore using a professional closing is recommended.
Finish your cover letter with formal letter closing like "sincerely" or "Yours Truly."
How to Organize Your Cover Letter Body?
As we have discussed earlier that a cover letter is a maximum of 3-4 paragraphs. Let's have a look into what you must include in each section
The First Paragraph
The first paragraph is the introduction. It covers the details like The company's name you are applying to, The job position you are applying for, and the summary of how you provide value to the company.
The Second Paragraph
It showcases what you have to offer to the company. It is a narrative about your experiences, skills, and achievements that can add value to the organization. It must align with what the company is looking for in a candidate, and for that a good research is imperative.
The Third Paragraph
It expresses your interest and enthusiasm to work with the company. Show that you have a done a proper research about the company and know where you are applying to. You can demonstrate your knowledge about the company and the industry and how you can contribute to its mission.
The Fourth Paragraph
It is the conclusion paragraph of the cover letter. You can summarize what you would bring to the table or Share your excitement about being a part of the team in the future.
Or, you can simply end your cover letter with a Request for call or a meeting to discuss further so that they can learn more about you and why you are the right person for the job position.
Creating a cover letter can feel nerve-wracking but henceforth we hope that this guide help you create a cover letter smoothly.
Crafting a personalized cover letter can be a tricky process. But with patience and the right guidance, you can ace the process.
Below are some crucial points you should not miss out on while drafting a product manager cover letter-
- Before you start to write a single word on a cover letter template, do a proper research about the company and prepare your thoughts.
- Your cover letter must be specific to the company and the job position- Do not make the mistake of using a generic cover letter for all companies.
- Add clear contact information in the header for the hiring manager to reach out to you without any trouble.
- The coveted space must showcase your skills and expertise to make the product a success.
- Proofread your cover letter and check for grammatical errors and spelling mistakes- as they can be a big turnoff
If you want to create a product manager cover letter, go to Hiration Cover Letter Builder and select from 20+ templates and create a professional cover letter all by yourself.
We have 20+ ATS-friendly design templates, and you can choose any that your think might work best for the job you are applying for. Get them in 15+ designs.
Hiration can also help you prepare for an interview and boost your confidence with an extensive database of 20,000+ interview questions and sample answers for 150+ work profiles.
You can also avail yourself of our Resume Review Service, where you can upload your existing academic resume on our Online Resume Builder and get insight from professionals on what changes you can make in your resume to make it shortlist-worthy.
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