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How to write a product manager cover letter?

A product manager cover letter provides the hiring manager with a concise summary of why you are an ideal candidate for the job position.

The coveted space offers an overview of your skills, professional experience, education, certifications, volunteering experience, and other vital information.

Here's a summary of what you would find in this guide for product manager cover letter:

  • Avoid repeating every detail from the resume to your product manager cover letter.
  • Ensure that the greetings and salutations are placed wherever necessary.
  • Create an outline before you start to write the product manager cover letter.
  • Add your LinkedIn/GitHub profile links as they add value to your product management cover letter.
  • Stick to 3-4 short paragraphs while drafting your product manager cover letter.

A good cover letter must be compelling and should be able to catch the recruiter's attention at first glance.

The cover letter should highlight your expertise and potential for undertaking the product manager's responsibilities.

Through this guide you will have a clear understanding of the following questions:

You can get your product manager cover letters crafted at Hiration's Cover Letter Builder.

We can help you frame the best product manager cover letter.

Here are some blogs that can help you while framing your product manager cover letter as well as a product manager resume:

Cover Letter Examples
Product Manager Resume
Technical Product Manager Resume

Why is a Product Manager Cover Letter Necessary?

A cover letter and a resume is probably the most competitive step in the recruiting process. This is the step where most candidates are rejected. Crafting a personalized cover letter and a resume is very significant to get you to the interview.

Do not commit the mistake of recapitulating the information already available in your resume. Your cover letter for product manager job profile is the same as your resume yet distinct in its own ways.

  • Both cover letter and a resume are your marketing tools to a prospective employer.
  • A resume demonstrates your potential by concrete numbers while a cover letter is in a story form.

You can also include an entry-level product manager cover letter or a junior product manager cover letter for the stated level of job profiles.

So do not worry if you do not have extensive work experience highlighted in your resumes because the goal of including a cover letter is to elevate your professional presence.

  • If product manager cover letter template is not impressive, there are higher chances that the recruiter probably won't even look at your resume.
  • Writing a good cover letter needs a lot of planning and thinking to cater to the needs of the organization.

A recruiter would call you for the interview only if he is convinced with your story; that you have something valuable to contribute to the company.

Therefore, before you start to write a cover letter, you must do proper research about the company and the specific job position. This would enable you to better pen down the skills and experience that the company is seeking.

Key Tips for Writing a Product Manager Cover Letter

A product manager plays an instrumental role in any company. A person who brings a company's product vision into reality is valuable.

Do your homework before you start to write a cover letter. Let's see what you must do on the to-do list before you begin to write a cover letter for a product manager job position.


Conduct Research About the Company

To write an effective cover letter, it is crucial to research the company. Try to gather as much information as you can.

It would enable you to understand better what the company expects from the prospective employee for the job position.

Research visiting their website and social media profiles to understand their work culture, goals, and missions. What industry do they operate in, and what are the key trends in the industry.

Probe further as to what pain they are trying to solve and how you can solve them.

Identify the skills and experience that draw a direct line between your value and how they can solve their significant problems.

Addressing a Product Manager Cover Letter

Imagine reading a letter written to you but addressed by somebody else's name; how would you feel?

Not good, right.

Addressing a cover letter to the right person is crucial in the cover letter writing process to make the first impression right.

Finding the right person to address is a monumental task and requires proper research. If you find the hiring manager's name to address your cover letter for the job position, all your research work is worth the time.

Sometimes even after hours of research, you might fail to definitively figure out who the hiring manager for the job position you are applying for is.

You can also try to find people working in the company via LinkedIn who can help you to address the cover letter to the right person.

But, if everything fails, you can address your cover letter for product manager job profile to the head of the department. That would at least showcase that you have taken the pain to research the company.

Choose a Professional Product Manager Cover Letter Template

Choosing a professional cover letter template is highly recommendable to ensure proper formatting.

An excellent professional template provides you with a framework for different job positions.

A poorly written cover letter is a surefire route to the rejected pile. Therefore, it is imperative to choose the right template design that can cover all that can increase your chances of securing the job.

In the provided frame with different sections, you can embody the letter in your voice and reflect on your skills and experiences vital for the job position.

If you are looking for professional cover letter templates, Browse our vast library of cover letter templates and choose the one that works the best for you.

Create an Outline of Your Product Manager Cover Letter

It's imperative to customize your product manager cover letter template. Writing a generic cover letter for every company is an instant deal-breaker for the hiring manager.

Tailoring a customized cover letter is a mammoth task but is essential to get you shortlisted.

Consider a cover letter as an opportunity to exhibit a compelling narrative story about yourself and include the information cut out from your resume.

A solid personalized cover letter gives you an edge over your competitors and increases your chances of getting selected.

Create an outline of the cover letter you would be writing covering- why you, why product management, why company X, How your skills align with the job position, and its goals and missions.

How to Write a Product Manager Cover Letter?

A potent cover letter consists of several sections- The header, a salutation, the letter's body, closing paragraph, and a signature.


It does not matter if you are writing an assistant product manager cover letter, entry-level product manager cover letter, or junior product manager cover letter.

There are certain details that needs to be mentioned in your product management cover letter.

Let's have a look into what you should include in each section in brief:

The Header of Your Product Manager Cover Letter

Your header is the first thing that the hiring manager sees. If you mess it up, the entire letter will look unprofessional and not worth the time.

A professional cover letter template would provide you with a separate header section for your contact information. You must include your name, address, phone number, and your email address.

It is a common practice to include a LinkedIn profile address so that the recruiter can have access directly to your professional profile and gain useful insights.

If your LinkedIn profile is casual, don't mess it up by adding a LinkedIn address.

You can also add links to your GitHub and Twitter accounts, but that is optional.


Product Manager Cover Letter Salutation

Finding the right person to address the cover letter is very important for avoiding using the generic "To whom it may concern", or a "Hello".

A generic cover letter is a stumbling block to your path to securing the job position.

But as we have discussed earlier, it might be the case that you might fail to find the person to address the cover letter even after hours of research.

In that case, You can address the letter to the head of the department to exhibit that you have put the effort to research the company.


Product Manager Cover Letter Body

A cover letter comprises a maximum of three-four paragraphs. Once you have taken care of your header and the salutation, your cover letter has the power to either make or break the deal.

The cover letter body lets the employer decides why h/she should select you for the next round.

Hook yourself into the blog to learn how to structure a cover letter body to catch the recruiter's attention.


The Closing of Your Product Manager Cover Letter

Your assistant product manager cover letter is a professional correspondence, therefore using a professional closing is recommended.

Finish your product manager cover letter template with formal letter closing like "sincerely" or "Yours Truly."


How to Organize the Best Product Manager Cover Letter

As we have discussed earlier that a cover letter is a maximum of 3-4 paragraphs.

Let's have a look into what you must include in each section and how to organize a cover letter:

The First Paragraph

The first paragraph is the introduction. It covers the details like The company's name you are applying to, The job position you are applying for, and the summary of how you provide value to the company.


The Second Paragraph

It showcases what you have to offer to the company. It is a narrative about your experiences, skills, and achievements that can add value to the organization. It must align with what the company is looking for in a candidate, and for that a good research is imperative.


The Third Paragraph

It expresses your interest and enthusiasm to work with the company. Show that you have done proper research about the company and know where you are applying to. You can demonstrate your knowledge about the company and the industry and how you can contribute to its mission.


The Fourth Paragraph

It is the conclusion paragraph of the cover letter. You can summarize what you would bring to the table or Share your excitement about being a part of the team in the future.

Or, you can simply wrap up your cover letter with a request for a call or a meeting to discuss further so that they can learn more about you and why you are the right person for the job position.


Creating a cover letter can feel nerve-wracking but henceforth we hope that this guide helps you create a cover letter smoothly.

Hiration Cover Letters & Other Services

Hiration's Cover Letter Builder provides:

  • 10+ ready to use templates
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  • Create multiple cover letters
  • Easy downloading

Apart from cover letters, you can also customize your resumes and other profiles through the following features of Hiration that can make you stand out in a crowd:

Product Manager Cover Letter Sample

Check out the given product manager cover letter example to visually understand the format of the best product manager cover letter:

Robert Jonas
Product Manager
15th March 2021

Hiring Manager
Click Global Services Ltd.
57, Brooks Lane,
San Francisco, CA

Re: Product Manager

Dear Hiring Manager,

I am a meticulous and result-oriented product management professional armed with a B.S. degree in Computer Science from St. Clarontz College. I am certain that my qualifications and interests align with the company's goals and vision. I am extremely interested in the profile of product management role in Click Global Services Ltd.

Over the course of my stint as a product manager intern at Omega foods Ltd., I gained expertise in understanding the requirements of the potential users for both current and future products. I rendered support in collecting valuable market and customer data while liaising with the marketing team to maximize launch effectiveness. Additionally, I assisted in recommending features for upgrading the user interface on the food delivery app leading to a 25% rise in average order value.

Owing to the values and passion for transcendence that Click Global Services Ltd. displays have been nothing short of extraordinary. I am amazed by Click Global Ltd's work culture that encourages teamwork, coordination, Trust, and undying fidelity towards its employees. Coupled with enthusiasm and dedication to achieving success in product management, I believe I will swiftly surpass your expectations for this role. Hence, I consider Click Global Services to be my most valued employer.

Enclosed for your consideration is my resume. I’d appreciate the opportunity to further discuss my suitability and qualifications with you on call or in person.

Robert Jonas

Enclosures: Resume

Additionally, you can also get your existing resume reviewed by professionals of Hiration or simply create a new one viaHiration's Online Resume Builder.

So waste no time and work on your resume while creating the best product manager cover letter on our Online Cover Letter Builder.

Key Takeaways

Crafting a personalized cover letter can be a tricky process. But with patience and the right guidance, you can ace the process.

Below are some crucial points you should not miss out on while drafting a product manager cover letter-

  • Before you start to write a single word on a cover letter template, do proper research about the company and prepare your thoughts.
  • Your cover letter must be specific to the company and the job position- Do not make the mistake of using a generic cover letter for all companies.
  • Add clear contact information in the header for the hiring manager to reach out to you without any trouble.
  • The coveted space must showcase your skills and expertise to make the product a success.
  • Proofread your cover letter and check for grammatical errors and spelling mistakes- as they can be a big turnoff

If you want to create a product manager cover letter, go to Hiration Cover Letter Builder and select from 20+ templates and create a professional cover letter all by yourself.

We have 20+ ATS-friendly design templates, and you can choose any that your think might work best for the job you are applying for. Get them in 15+ designs.

Hiration can also help you prepare for an interview and boost your confidence with an extensive database of 20,000+ interview questions and sample answers for 150+ work profiles.

You can also avail yourself of our Resume Review Service, where you can upload your existing academic resume on our Online Resume Builder and get insight from professionals on what changes you can make in your resume to make it shortlist-worthy.

Go to Hiration career platform which has 24/7 chat support and get professional assistance with all your job & career-related queries. You can also write to us at and we will make sure to reach out to you as soon as possible.

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