Is it hard to become a product manager?

Although bagging product manager jobs is not a walk in the park, it can be a rewarding career if you have the right blend of skills and experience to make the cut.

In a broad perspective, the duties of a product manager involve identifying customer needs, defining the product vision, and ensuring the end product meets the user requirements.

And since they oversee the entire product lifecycle, they need to have fundamental knowledge about UX, business, and tech.

This combination of skills can often be difficult to find in a candidate and therefore, the demand for product managers is high and so is their salaries.

In other words, the factors that make product manager jobs difficult to bag are the same facets that make it unique and rewarding.

Studies have shown that there has been a growth of over half a million product manager jobs over the past 6 years and is considered as one of the top 10 best jobs in the US.

Read on to learn more about product manager jobs and the following related FAQs:

Product Manager Job Duties

To become a great candidate for product manager jobs, you must have a clear understanding of all the responsibilities that this position entails.

While the role of a product manager can change depending on the size of the company and the industry, listed below are some of the common duties of a product manager:

  • Identifying user requirements and monitoring current market trends and tracking competitors
  • Strategizing product vision and generating new product ideas
  • Overseeing the product life cycle at all stages to ensure the product meets user requirements
  • Determining future requirements of the product and anticipating customer needs
  • Liaising with cross-functional teams and ensuring their work is aligned with the product vision
  • Outlining product roadmaps and identifying possible loopholes
  • Preparing budgets, collecting feedback from users, and coordinating with internal and external stakeholders

Also read: What are some of the top product manager interview questions?

Best Product Management Jobs

Depending on the level of the hierarchy, background, and the focus of the role, there are various product manager roles in the industry.

Given below are the most common product manager jobs that you’ll come across:

Associate Product Manager Jobs

When it comes to entry-level product manager jobs, becoming an associate product manager is the ideal option for candidates who lack experience.

Associate product managers work closely with senior product managers and liaise with engineering teams and also the customers to identify their needs and optimize the user experience.

Technical Product Manager Jobs

The role of a technical product manager is focused more on the technical side of product management.

To bag technical product manager jobs, candidates need to have a solid knowledge of software development concepts, making candidates with a background in IT, engineering, and computer science a good fit for this role.

Technical product managers work closely with internal stakeholders during the product life cycle than the external stakeholders like customers.

Also read: How to write a compelling technical product manager resume?

Product Marketing Manager Jobs

You can say that the role of a product marketing manager is a fusion of the traditional marketing role and product management.

They are responsible for formulating and executing strategies to market a product based on the value it offers to users.

Unlike the role of a technical product manager, product marketing managers do not have to focus on the technical side of product development.

Instead, they focus on working with external stakeholders.

In large-scale companies, it’s common to have a designated product marketing manager for each of the company’s products.

Also read: How to draft a good marketing manager resume?

Group Product Manager Jobs

Group product managers are often titled senior product managers in different companies.

They are in charge of leading various product teams within a specific group of products and have more authority than product managers within the organization.

If you have exceptional strategizing and interpersonal skills, this role could be a fit for you.

However, you must possess rich work experience in the industry to qualify for this role.

Also read: How to write a job-winning product manager resume?

How to Bag Product Manager Jobs?

Given the fact that it’s not easy to get hired as a product manager, you need to put in extra effort to land these roles.

Here are tips that will streamline the process for you:

Do Your Research

Ideally, the first thing you need to do to kick start your career as a product manager is to learn the nitty-gritty about this role.

From their responsibilities to job expectations, you must research the role and ideally learn more about the specific requirements of the company you are targeting.

You can join professional product manager groups on sites like LinkedIn or Facebook to get a deeper insight into their role and even stay updated on the latest trends.

Also, consider reading about how other product managers landed their jobs and get inspiration on what path you can follow to get there.

Meet the Requirements

The minimum educational requirement to become a product manager is a bachelor’s degree in product design, engineering, or a related field.

Apart from having this degree, aspiring product managers need to possess work experience in the industry, along with exceptional communication skills, critical analysis skills, and solid knowledge in SEM.

Polish and Acquire Necessary Skills

Take a look at the following skills and prerequisites that a candidate must meet to bag product manager jobs:

Market Expertise: Having a thorough knowledge of market trends and customer needs is one of the most important requirements of a product manager.

Business Skills: Ensuring that the company’s product is bringing in good revenue for the company is a part of a product manager’s role. And to keep the product profitable, product managers need to have good business skills.

Leadership skills: Product managers need to have great leadership and delegation skills, as they are responsible for managing various cross-functional teams during the product lifecycle.

Get Certified

A great way to fine-tune your potential as an aspiring product manager is by taking additional certification courses that will make you job-ready.

Here are some of the in-demand certification courses that you can consider taking:

  • Product Owner Certificate - PMHQ
  • Product Management Certificate - Product School
  • Digital Product Management Certification by Boston University (edX)
  • Product Strategy (Northwestern Kellogg School of Management)
  • Digital Product Management Certification: Modern Fundamentals by University of Virginia (Coursera)
  • Brand and Product Management Certification Course (Coursera)
  • The Certified Product Manager Credentials (AIPMM)
  • Software Product Management by University of Alberta (Coursera)
  • Product Management Certification with Lean, Agile, and System Design Thinking (edX)
  • Certified Product Manager (280Group)

Build an Outstanding Product Manager Resume

Having an outstanding product manager resume is one of the most important factors that can determine your chances of landing product manager jobs.

Your resume has to showcase your skills and experiences in line with the requirements of the company that you are targeting.

Only then will the recruiters consider your candidacy.

Also, since most of the high-scale companies now use the Applicant Tracking System (ATS) to select the best-suited resumes to fill their job vacancies, you need to ensure that your resume ranks high in the ATS.

You can do so by making sure that your product manager resume has enough industry-related keywords.

Also read: How to write an ATS-friendly resume?

Concluding Points

  • A product manager is responsible for identifying customer needs, defining the product vision, and ensuring the end product meets the user requirements.
  • Since the role of a product manager requires the candidates to have an array of skills, landing product manager jobs can be difficult.
  • Technical product manager, group product manager, and product marketing manager are some of the common job titles under product management roles.
  • The minimum educational requirement to become a product manager is a bachelor’s degree in product design, engineering, or a related field.
  • To land product manager jobs, you must have great communication skills, domain expertise, and business skills.
  • Getting certified and building a compelling product manager resume are important steps that will help you bag product managers jobs.

If you need expert guidance to kick-start your career as a product manager, head on over to Hiration’s career platform with 24x7 chat support and reach out to us at