There is no single approach to writing an effective networking email.

[Click here to directly see the follow up email template. ]

. . . but knowing the right approach can help.

An ideal networking email is not always 'too professional' or uptight. It strikes a healthy balance between approachable and professional. It communicates your true intention without sounding too desperate. Most importantly, it makes a sales pitch without being too obvious.

And guess what?

It's not that easy to curate an ideal networking email.

But a few email tips & tricks can help.

We have uncovered the best-kept email secrets in this blog.

Read on to furnish the best-written emails that get noticed.

To write an effective networking email, you should know the answer to these questions:

Guess what?

We have answered all these questions in this blog!

Here's a list of the top things we will cover in this blog:

How to compose a Networking Email

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What is a networking email?

To put it in simple words, a networking email is an introductory email that you send to prospective clients, customers, or employers. As the first point of communication, you need to strike the perfect balance between a professional and a friendly approach.

Make it too informal, and you won't be taken seriously.

Make it too salesy, and you'd come across as 'just another opportunist'.

You're walking on thin ice as far as networking emails go.

Here's a list of the top 3 steps to writing a perfect networking email:

  1. Your networking email subject line should be effective
  2. The body of your networking email should not be too long
  3. You should write a networking follow-up email within 2 weeks

Perfecting the Subject Line for Networking Email

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Your networking email subject line should be crisp and effective.

It should communicate your true intention in one go.

Anything that sounds too unprofessional or spammy can hurt the chances of hearing back from the recipient of your email.

Trust us, you don't want that.

While the motivation behind writing a networking email is getting leads - be it for your product, services, or content; being patient and showing tactfulness can help in the long run.

If you don't know how to write a networking email, don't worry.

Here's a list of the top networking email subject line examples:

  • Let's discuss our mutual love for xyz
  • Friend of xyz hoping to get your advice
  • XYZ referred me to seek your professional guidance

Perfecting the Networking Email Body

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The email body of your networking email should strike the perfect balance between:

  • Too short and too long
  • Too direct and too vague

It should also have the following points:

  • The body of your networking email should quickly communicate the purpose of your email. It should specify what you want them to do.
  • The networking email body should answer any questions the recipient might have, enough to get them to say yes to a phone call, a business meeting, or a proposal.
  • It should discuss a common link. If you and your email recipient have a common friend, client, business partner - don't feel shy to discuss them.
  • An impeccable networking email body should have a final call to action at the end of the email.

Here's a networking email sample:

networking-email-example

Image Source: Hubshot

Perfecting the Follow Up Email

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What if the recipient didn't read my email?
Should I reiterate my previous networking email in a fresh email thread?
What should networking follow up email look like?

These are some commonly-asked questions regarding networking follow up email that people tend to ask.

It can be heartbreaking and demotivating to not hear back from a potential client, employer, or business partner. We've all been there.

But don't lose heart.

While most professionals are likely to take their emails seriously, it is not guaranteed that they will respond to every email.

There can be many reasons for not hearing back from a potential client such as forgetfulness, disinterest, or simply that they did not read your email.

In such a situation, you can do one of two things:

  • You can let it go
  • You can send professional networking follow up email

We advocate the latter.

The worst that can happen is not hearing back from them again, which isn't that big of a loss.

But if they do respond, you can win over a potential customer, client, business partner, or employer... you never know!

So here's a list of the do's and don'ts of networking follow up email:

  • Don't be too impatient. Wait at least 2 weeks before you write a follow up email.
  • While drafting a follow up email, don't use a new thread to begin a new conversation as though the old one never happened.
  • Use your original networking email thread to frame a follow up response. Doing this is more professional + it allows you to start on the right foot.

Not sure what a follow up email should look like?

Check out the follow up email examples we have illustrated below:

Networking Follow Up Email Sample 1**

Writing a follow up email can be as easy and effortless if you strike the right tone.

Context: You get a notification showing that a prospect read your email after months of leaving it on unread.

networking-follow-up-email-sample

Image Source: Hubshot

In this follow up email sample, you will find that:

  • The follow up email example refers to a campaign initiative discussed by the sender and the business prospect. Doing this reminds the prospect of a potential business partnership.
  • Instead of using a 'buy my service' approach, this follow up email example tries to offer a solution to the prospect's business problem.

Networking Follow Up Email Sample 2

Is writing a follow up email too tricky for you?

Here's another example of a follow up email.

Context: The sender of this email has missed a phone call of the prospect and sends a follow up email to keep the conversation following.

networking-follow-up-email-sample-2

Image Source: Hubshot

In this follow up email sample, you will find that:

  • In this follow up email example, the sender apologizes for missing the recipient's phone call.
  • The sender shows his/her commitment to following up and continuing the conversation. This leaves scope for collaboration.
  • This follow up email example gives time and date for the next follow up. This builds anticipation.

Sending a follow up email after no response is not embarrassing.

The sooner you accept this, the easier it will be to curate effective follow up emails. For all we know, you might get lucky the second time around.

How to write an email to a stranger or potential client

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Emailing someone you have never met is not that big a deal.

Businessmen do it all the time.

Striking the right tone can help you compose an email that gets answered. If you do it to perfection, the chances of the recipient marking your email as spam goes down. And guess what? The chances of getting a response increase too.

Point is email introductions matter.

Those networking emails that do not have an introduction have a higher chance of getting ignored. You don't want that.

So here's a tip:

Hiration Pro Tip: Introduce yourself in a networking email within the first paragraph itself. Doing this gives the recipient a chance to get to know you. It also helps them gauge the utility of your email within the first 3 seconds of opening your email.

But the question persists:

How do you introduce yourself in a formal email?

To answer this, there are two kinds of people when it comes to curating introductions for a formal email.

Let's take a look at two examples:

Sample Email Introduction 1

sample-email-introduction-1

Sample Email Introduction 1 Analysis:

  • This email is written by Steve to the recipient Jenny.
  • Jenny does not know who Steve is.
  • Steve has not given a proper introduction of himself in this email.
  • He simply reveals his name and hopes to land a telephonic discussion with Jenny.
  • Jenny is not likely to answer to this email because of the bad introduction and because she does not know the credibility of Steve.
  • This is a bad example of introduction emails.

Sample Email Introduction 2

sample-email-introduction-2-1

Sample Email Introduction 2 Analysis:

  • This email is written by Steve to the recipient Jenny.
  • Jenny does not know who Steve is.
  • Steve gives a proper introduction in this email sample.
  • He mentions Sarah, a friend of Jenny's thus establishing a common link. Doing this gives credibility to Steve.
  • The email goes on to discuss the background or the context that led to him sending an email to Jenny.
  • In this email sample, Steve suggests that he can be of help.
  • He also gives a clear-cut CTA.
  • After reading this email, Jenny can either collaborate over email or on the phone because Steve mentioned his phone number and kept the room open for introductions.
  • This is a good example of introduction emails.
  • Follow this model when you send an email to someone you have never met.

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How to write an email to a recruiter

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Believe it or not, composing a job application email is easy.

It is straightforward and direct.

Read on to learn how to write an email to a recruiter.

Primarily, there are 3 steps to writing an email to a recruiter:

  • Find the email of the HR or concerned authority
  • Send an email to the HR or concerned authority
  • Follow up if you don't hear back from the HR

Emailing a Resume Step 1: Find the email of the HR in your target company

If you're applying for a job, then here are some tips you can follow:

  • Look for the official website of your target companies.
  • Check for the vacancy section.
  • If they have a vacancy section, look for an email ID on the website's 'about us' section.
  • Some websites have a generic company email ID.
  • Some websites with a vacancy page will have the email of the HR within the page.
  • You can send your resume to this email.
  • You can also lookup your target company on LinkedIn, scrutinize the professionals who work in this company and get the HR's LinkedIn name and email ID in their LinkedIn profile.

After you do this, you can move to step 2.

Emailing a Resume Step 2: Write an email to the HR of your target company

Now that you have the HR Manager or recruiter's email ID, the next step is to send them an email.

If you don't know how to email a resume, don't worry.

If you don't know how to write an email to a recruiter, we've got you covered.

Read on to find the answers to your questions in the sub-section below.

Emailing a Resume Step 3: Write a follow up email to the recruiter

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Not hearing back from the recruiter or the hiring organization can seem embarrassing.

But it does not have to be.

The worst that can happen is not hearing back from them again. In other words, you have nothing to lose.

Writing a sample follow up email after no response can be

emailing-a-resume-follow-up-email

Conclusion

Here's a list of what to write in an email when sending a resume to a recruiter:

  • Address the HR or the recruiting person by name.
  • Establish a relation.
  • Since you are emailing a resume for a job application, communicate your interest in the vacant job position at the hiring organization.
  • After you do this, attach a resume and mention it to the recruiter.
  • Attach a link to your portfolio if you have one.

Here's a resume email sample illustrating the correct format for writing formal emails for a job aplication:

emailing-a-resume-1

If your resume is out of shape, using the right templates can help.

Use our resume building tool to curate shortlist-worthy resume for your target jobs.

Choose from 25+ design templates and 200+ profile-specific content templates to get the right resume template for your industry.

When should you send a network email?

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Is there a good or bad time to send an email?

We'd say yes and no.

For those professionals who take their emails very seriously, any time is a good time. You can shoot them an email at 3 AM on a Sunday and they will revert back.

Then there are those professionals who end up with a cluttered email and a response rate of 0.00000000%

Based on the recipient's discretion, you might or might not hear back from them.

But guess what?

It does not hurt to use tried & tested timings for email sending.

Timing is everything.

According to this article by Business Insider, Tuesdays and Saturdays are suggested as the ideal days for sending an email.

when-should-you-send-an-email

What to write in a networking email

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Sending business emails can be tricky, especially when you can't make heads or tails of it. Luckily, a few tips can help.

Have you been asking yourself the question:

"What should I say in a networking email?"

If you have, then here's a quick list of what to write in a networking email:

  1. Be human: Do not begin an email with a "to whom it may concern". Use the name of the recipient, and always start your email with a "Hi (recipient name)".
  2. Introduce yourself: Providing an introduction is an age-old trick to curating effective emails. Give an outline of who you are and your reason for reaching out.
  3. Give a call to action: Outlining your expectation to the recipient is a fantastic way to close your email. For example: 'I would appreciate the chance to connect on a professional network. Let's connect on LinkedIn and take this conversation there. Here's the link: https://www.linkedin.com/in/xyz-profile/'.

Key Takeaways

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Now that you have reached the end of this blog, here are the key takeaways of our Networking Email 2020 Blog:

  • Keep your networking email professional.
  • Always begin your emails with a proper introduction.
  • Talk about how you can help the email recipient instead of aggressively pitching your products or services.
  • When writing an email to someone you don't know, an introduction is a must. Mention the name of the common link if you were referred to the recipient by a mutual friend.
  • Always end your email with a CTA or call to action.
  • Do not begin your emails with "to whom it may concern".
  • If you don't know how to write an email to a recruiter, don't panic. Keep it short and informative. You can inquire about a job opening or communicate your interest in the job vacancy in an email to a recruiter.
  • Sending a follow up email after no response does not have to be difficult or embarrassing. All you have to do is remind them of your last conversation and pick the pace from there.
  • When applying for a job via email, attach a resume and a link to your portfolio in the email body.
  • To conclude, be human. Do not write emails that sound overly promotional or robotic.

Be it an email to a recruiter or a stranger, there's nothing you cannot perfect if you use the right approach.

The tips we have covered in this guide will help you draft effective networking and follow up emails.

Write to us at team@hiration.com to share your thoughts or to simply say hi!