Accomplished, determined, courageous and enterprising.
These are some of the many attributes used for someone who has reached this reigning position of Marketing Head in the corporate world.
Roles in a Marketing Head resume should mainly reflect your skills at strategizing.
They analyze the data collected from marketing managers around market conditions, customers, competitor trends and many such things to finalize the Marketing strategy aligning with business goals.
Be it any industry - niche or generic - each company requires a Marketing Head and there is a huge scope of job change and growth in this domain.
So if you are a Marketing Head who is on a job hunt, this article about Marketing Head resume will offer you valuable insights.
To build your awesome marketing head resume without any hassles, use our Resume Builder.
The position of Marketing Head is attained after spending many years in the field of marketing, gaining expertise, observing nuances and finally learning to strategize the marketing function.
To create a resume of a marketing head, you have to capture all the duties performed in the last few decades in a crisp and a precise manner.
This article will guide you on:
- Length of the Marketing Head resume
- Ideal resume format of a Marketing Head resume
- Designing a recruiter-friendly professional experience section
- How to effectively showcase your awards and achievements
Length of the Marketing Head Resume
The position of Marketing Head is attained after 12-14 years of work experience.
According to the industry standards, this position has an educational qualification criterion of Masters in Business Administration (M.B.A) or other certifications related to marketing.
Given the fact that the work experience is lengthy and you also have to showcase awards, educational qualifications, projects, etc. it is evident that length of the resume might consume many pages.
But the ideal length of the resume to catch recruiter's attention is not more than 2 pages.
Resume exceeding 2 pages gives an impression that the applicant is not aware of industry standards.
A 2-page resume should be made only if you have 10+ years of work experience and you possess certain technical skills which can be showcased only through a separate section for the same.
Resume can be extended to 3 pages only if you have a list of patents, training, several certifications and so on besides your exhaustive work experience.
In all the cases, it is safer to keep your Marketing head resume restricted to 2 pages.
This shall increase your chances of getting shortlisted with a glimpse of a recruiter.
We understand that it is difficult to incorporate so much information in such little space. You can try our ready-to-use template to solve this problem and prepare a concise marketing head resume.
Also, we have a Traditional Blue template.
This template is very useful for professionals with more than 10+ years of experience. So it suitable for a Sales & Marketing Head resume.
Format of a Marketing Head Resume
Marketing Head is someone with a long list of accomplishments and has driven companies to achieve their goals and objectives within fixed budget.
It is evident that without a concrete solid upward-moving career journey, this position cannot be achieved.
For this fact, the best format for a resume of marketing head would be a reverse chronological resume.
This format establishes a clear structure of your work experiences stating dates alongside.
Recent job, recent awards and recent certifications are stated first followed by the previous ones.
For more information, visit our Guide on Chronological Resume.
Refer to the image below for Marketing Head reverse chronological order resume.
Now let's break down the different sections in a marketing head resume and talk about each one of them separately.
Work Experience in a Marketing Head Resume
Work experience, as they say, is the strongest section in the entire resume because this is what defines you. This is what would be discussed once you reach the interview table.
More importantly, this section will be scanned for important highlights to help recruiter make the decision.
Work-experience section includes all the information of the tasks performed in each profile along with important accomplishments.
Marketing head resume would showcase no less than 15+ years of experience.
Given the fact that it is increasingly important to limit the resume to 2 pages, the question is how to incorporate so much information.
Framing One-liner Points in a Marketing Head Resume
Let us understand by reviewing a resume in that case:-
Our aspiring marketing head George Costanza has worked in 2 companies, 1 for 3 years and 1 for 8 years (still continuing).
11 years of experience has to be incorporated in less than a page - given the fact that the remaining page shall be dedicated to other sections.
Let us see how:
Referring to the image above, you will notice that we have used 1 liners to describe the work experience. That is to say, that any marketing head aspiring candidate should summarize the tasks performed in not more than 1 line each.
Sometimes 2 tasks shall be clubbed in 1 line to take care of the space constraint.
The important thing to remember is that each line should make complete sense in itself. That is to say, that each line should bring a cause-effect relationship.
Taking an example of a digital marketing manager:
Referring to the image, you will see that our digital marketing manager has mentioned most of the points describing a cause-effect relationship.
This helps the recruiter in making a lot of sense as you provide clarity in what you did and what outcome was achieved.
Bolding & Bucketing
Then another important rule of thumb while constructing this section is to put the related points in a bucket (sub-heading).
For example, in the image above, the recruiter would immediately scan the resume for, say, Search Engine Optimization, as this is the skill that the recruiter necessarily wants in the candidate.
If the candidate makes buckets for different points, this makes the recruiter's job very easy as the subheadings/buckets are nothing but key skills which the recruiter is looking for.
So if the recruiter has mentioned in the job description that the candidate must have the experience of SEO, Content Marketing, and Social Media Marketing, then the above candidate will surely receive the interview call.
While you are making bucketing and constructing one-liner points out of the tasks you are performing each day in office, it is important to keep highlighting important points.
Given the fact that recruiter hardly has any time to read all the one-liners you have written, bolding important words/figures will increase readability.
Work experience with no bolding:
Work experience with adequate bolding:
Which work-experience would you be interested in reading if you have just 5 seconds?
Highlighted words will give more accurate information and register more in the human mind.
Quantifiable Impact of your Contributions
Another valuable tip which will make your resume stand out of the lot is to express your contribution in terms of numbers, quantities, and figures.
Numbers and performance figures are more quickly registered in our memory and are able to make a better impression on us.
Same holds for a marketing head who is dealing with numbers all the time.
The importance of numbers cannot be underestimated in case of a marketing head whose performance is often measured with numbers unlike in the field of academia, law, etc.
Let us look at the same example of a digital marketing head wherein we have tried removing all numerical information:
The difference is as clear as day.
The trick is to include as much quantifiable information as possible to make the best impression on the recruiter.
Action Verbs in a Marketing Head Resume
Verbs play an extremely important role in expressing your work experience.
Look at this:-
"Handling a digital marketing team of 10 associates to create campaigns worth half a million dollar and manage SEO"
and look at this:-
"Spearheading a digital marketing team of 10 associates to execute campaigns worth USD 500k and direct end-to-end SEO"
This is how it works.
A power verb gets its name because of the power it lends to your contributions.
It drives more value out of the facts and presents the data to the recruiters in an effective manner.
✔ "Spearheading" is definitely a power verb
✘ "Handling" comes across as very generic
✘ "Responsible for"
Start each point with a power verb and make a powerful impression on the recruiter.
Also, what plays a huge role in giving a lot of clarity in a work experience is the correct alignment of job profile, dates, and location to make it appear more user-friendly and readable.
We would suggest you keep the job profile aligned to the left just under the company name and keep dates and city aligned to the right-hand side.
Such a display of information will surely be in line with current recruitment trends. A lot will also depend on the specific design template you choose.
As mentioned in the example above, it is very important to mention a one-liner description of the company you have worked in.
This again makes it easier for the recruiter to make a decision which is our end goal.
Lastly, take care of tenses.
If you are presently working in a company, start with verbs like "leading, managing, over-seeing, spearheading..." in present continuous tense.
Of course, if there is an accomplishment which has already happened in the current work experience, then it is always safe and better to club it in a separate heading like "Key Achievements" while using past tense for the same.
Achievements section will also give a quick snapshot of what you achieved which is of great value from the perspective of the hiring manager.
When you are describing a previous job, use past tense verbs like "Led, Managed, Over-saw, Spearheaded..." and so on.
Professional Experience Section - Key Takeaways
- Use quantifiable information (ratios, percentages, and numbers) over words which describe services.
- Bucket similar points in a sub-heading
- Bold the important information and numbers to make a quick impression
- Use present tense to convey information in the present work experience
- Start all the duties performed with a power verb and not a casual verb
- Use present tense for current work-experience and past-tense for all the previous jobs
- Bucket the accomplishments in each profile as a separate sub-heading of 'Key Achievements'
Personal Information in a Marketing Head resume
Needless to say, first information on a resume is your personal information.
We have observed many candidates showcase all kinds of details in this section.
Candidates belonging to junior, mid and senior level management also write too much information in this section. Apparently, they include details like spouse's name, passport availability and the full address including the house number and street name.
Albeit there is no explicit rule for this, but according to research, minimalistic approach is suitable specifically in this section.
According to the recent trends in resume industry, 3 rules in the personal details section of a sales and marketing head resume are enough:-
- Do not write full address. Just the city and country is enough.
- Do not label the section as 'personal details'. It is redundant.
- Write your full name, mobile number, email id and present location.
Your full name and contact details are the only things which are absolutely important with minimal space consumption.
Given the fact that a marketing head resume would have heavy content, it is important to keep the space constraint in mind.
Refer the image below for the personal details section in a Marketing Head Resume:
Career Objective & Career Summary in a Marketing Head Resume
Out of 100 resumes we receive, 90 candidates tend to write a career objective in the resume.
Your resume is the summary of what you have pursued and what you have accomplished.
What is your career objective once you reach the interview table?
Before that, everything is about what you can deliver.
Let us take 2 examples demonstrating professional summary and professional objective in a marketing head resume:
Marketing leader with an ability to lead marketing teams for delivering peak performance while brainstorming, executing & optimizing marketing campaigns. Over a career of 21+ years, have worked with multiple organizations spanning Fortune 500 companies and early growth ventures. Proficient in key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers to ensure double digit growth and actualize the organizational vision.
Data-driven management professional armed with a practical approach for creative problem-solving & possessing a track record of liaising with key stakeholders to formulate & execute marketing strategies. Adept at deploying analytical tools to boost brand positioning & product marketing. A goal-oriented professional seeking challenging assignments in marketing which would enable personal growth along with the organization.
Out of these 2, no candidate can be called wrong or right.
But we are talking from a recruiter's perspective.
The recruiter is looking for a Marketing Head who can deliver what is there in the company's job description.
So an aspiring Marketing professional who writes a career summary in alignment with the job description shall win the game.
The company expects that if you are looking forward to utilizing your strengths as a creative workplace, then this obviousness shall not be stated.
Indeed what should be stated is what you have delivered in the past.
That way it will be easy for the recruiter to make a decision on the resume.
As we always say, the objective of a resume is to make the recruiter's work easier and to not leave him wondering what exactly the candidate can deliver.
We suggest that rather than writing a complete paragraph on your career objective, you could simply write your targeted designation just above the career summary.
This designation showcases a bit of what you are doing currently and what you are targeting in the future.
These 3 rules shall help you with the career summary section:-
What: Career objectives are for freshers who are kick-starting their careers. For a senior position, like marketing head, write a career summary in not more than 3-4 lines.
How: Write the career summary in alignment with the job description of your dream job. This shall immediately interest the recruiter in selecting your resume.
Where: Give job title and career summary section just after the personal information section. This is because a quick snapshot will help the recruiter understand your career path without needing to scan the entire resume.
Let us see some examples of job title + career summary in a sales and marketing head resume:
Key Skills in a Marketing Head Resume
Skills essentially mean the ability to do something well.
The definition itself is enough to explain the importance of this section in a marketing head's resume.
A candidate aspiring to become marketing head must possess certain skills to accomplish the tasks in the next job.
Recruiters are targeting certain skills in a marketing head's resume.
If you are able to showcase these skills, you would land your dream interview.
3 important rules shall be kept in mind while writing your key skills section:
What: Go easy on soft skills like communication and presentation. Soft skills are assumed to be there and the recruiter is looking for a more job-relevant skill like strategy formulation, campaign management, team leadership, etc. Soft skills are judged more at the time of face to face interview. But before you go there, they will judge you strictly on the job-relevant skills and technical skills.
How: Write small phrases like "Strategic Planning & Execution". This holds true because it would be easy for the recruiter to read small phrases rather than long sentences. Also, small phrases will help you clear the ATS rounds of screening.
Where: Keep the section just below career summary. This positioning becomes important because a recruiter barely has 5-7 seconds and the recruiter does not want to scan through an entire resume to find out your skillset. Correct positioning is as important as correct skills relevant to the marketing industry.
Let us see some examples of key skills in a marketing head resume:
|Brand Building||Product Launch||Campaign Management|
|Partnerships/Alliances||Team Leadership||Marketing Strategy|
|Budgeting||Business Growth & Sales||Digital Marketing|
|PR & Sales Promotion||Consumer Insights||Market Research|
|Media Planning & Buying||Training & Mentoring;||Event Management|
Get ready to land some fantastic interviews using the skills mentioned above. All these skills are relevant for a Marketing Head job profile. It helps if you are aware of latest trends in marketing, like geomarketing strategy, trend analysis, viral marketing, ambassador marketing, voice search optimization, etc. Do ensure that your work-ex is able to validate the same.
Rest, the skills shall be modified according to the job description mentioned.
Education in a Marketing Head Resume
Marketing Head position normally requires a candidate to have acquired a masters degree apart from other certifications.
The best-observed trend which works here is to mention the education in the reverse chronological order.
Put the Masters in Business Administration degree first followed by a Bachelors degree.
As mentioned in the work-experience section, keep the college name and course name aligned to the left and keep the dates and location aligned to the right.
Like in this example:
Referring to the image above, please note that it is important to mention both the date of enrollment and graduation (month and year both)
Again, the objective behind everything we do in a resume is to make the recruiter's job easier.
We have compared many resumes and used different formats. However, this particular alignment of dates comes across as the most reader-friendly and comprehensible.
Additionally, since your work experience is long, no recruiter is interested in looking at what subjects and projects you managed in college. This section should not give too much information.
In fact, if there are some achievements which are relevant to your current profile, you can take it up as a separate section in the resume and club it there.
- What: Mention the degrees in reverse chronological order. In this section, you can just mention the CGPA achieved. Any other information shall not be mentioned.
- How: Use dates and location aligned to the right while university/college name and course name aligned to the left.
- Where: Add this section below the Professional Experience section.
Certifications & Training in a Marketing Head Resume
Certifications hold a lot of value at this junction of career.
As a marketing head, you are climbing the corporate ladder and taking up bigger roles and it is important for you to take an added advantage in the form of certifications covering the latest market trends.
Clubbing certifications in the education section does not make sense as we have observed in many resumes we see every day.
This section holds so much importance that it is better to showcase it separately.
While certifications give you added skills and knowledge, you also undertake training sessions as well - both internally (organized by the company) and externally.
But not every training gives you a certificate.
This does not diminish the role of training in your career but it also does not mean that you put training as a certificate.
A better bet is to name the section as Training & Certifications and mention all your training and certifications in this section.
Again, it is of paramount importance to mention the month and year during which you pursued the same.
For example: let us look at this image below:
As seen in the image above, the certifications and training programs are listed in the reverse chronological order.
A recruiter is interested in knowing your latest certification first and the previous certifications can be mentioned post that.
Latest certification is more valid as technologies and theories keep changing.
Specifically, the field of digital marketing is so dynamic that only the recent certifications will impress the recruiter.
Highlight important information like name of the certification and use separators for placement of date and name of the certification.
It is important to mention the certifying authority in this section as mentioned in the image above.
By giving the name of the certifying authority, you give a lot of weight to the otherwise generic certification.
Awards & Achievements in a Marketing Head Resume
This section in a marketing head resume shall showcase the awards which are not associated with any work experience. There are multiple ways to do that:
Either you can mention the achievements of a particular job under that profile in the Professional Experience section.
Or if you want to highlight the achievements in a separate section, this section can be constructed which would also include any awards received outside of any workplace.
This section, in a way, showcases your extra-curricular achievements as well.
Just like the certifications section, this section shall also mention the most recent awards first followed by previous awards.
Just the year of receiving the award shall suffice in this section. If you mention the parameters on the basis of which the award was given and out of how many nominees you were awarded, then it will have a better impact on the recruiter.
In all the cases, we are interested in delivering a better impact on the recruiter and provide more clarity to enable swift decision making.
3 tips while writing the awards section:-
- What: Mention the parameters on the basis of which you received the awards, along with the number of people who were nominated for the same.
- How: Mention the year of receiving the award to provide better context.
- Where: Either in the Key Achievements subheading within each profile in the Professional Experience section, or a separate Key Achievements section.
- Use reverse chronological order to construct the marketing head resume
- Professional Summary section should be made in place of career objective and it should be aligned with your work history and target profile.
- Use one-liner points, bolding, bucketing and power verbs in the professional experience section.
- Key skills are important for a quick run through of your abilities and to make your resume ATS-friendly.
- Certifications & Training section should be made separately. It should mention the certifying authority and date of certification (month AND year)
- Use performance figures wherever possible to showcase the quantifiable impact of your contributions.
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