How to write a marketing head resume?

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A marketing head analyzes the data collected from marketing managers around market conditions, customers, competitor trends and different other sources to draft a marketing strategy which aligns with the business goals.

A marketing head is a senior level position, and a candidate have to gain years of experience in marketing to get to a marketing head position.

However, you can't get a job with only improving your skills and experience.

You need to highlight those skills and experience to the recruiter with a marketing head resume to land your dream job.

In this guide, we will tell you everything you need to know to create a marketing head resume.

*Table of Content:

Length of the Marketing Head Resume

Given the fact that the work experience is lengthy and you also have to showcase awards, educational qualifications, projects, etc. it is evident that length of the resume might consume many pages.

But the ideal length of the resume to catch recruiter's attention is between 1-2 page, especially since the profile is for an experienced candidate.

A 2-page resume should be made only if you have 10+ years of work experience.

This shall increase your chances of getting shortlisted with a glimpse of a recruiter.

Format of a Marketing Head Resume

The resume should be structured in a way that it clearly conveys why you are the best candidate for the job.

There are many formats of marketing head resumes available. It is important to choose an appropriate format for your situation so that you can emphasize the most relevant information about yourself.

The following are some of the formats you can use for your marketing head resume:

Reverse Chronological Resume Format

This is the most common resume format. Reverse Chronological Resume Format is used by people with a work history that is more stable and predictable than others. The reverse chronological resume starts with the most recent job and goes back in time, ending with the first job. This format works well for people who have been working for many years in the same industry or field.

Functional Resume Format

This type of resume is appropriate for people who have gaps in their employment history or who want to highlight specific skills rather than their work history. The content of a functional resume is organized around skills and accomplishments, rather than employers and dates of employment.

Combination Resume Format

Combination Resume Format combines elements of both chronological and functional resumes by listing work experience first and then listing skills under each job description (or vice versa).

Also Read: What format to use in a resume in 2022?.

Work Experience in a Marketing Head Resume

The work experience section is one of the most important parts of your marketing head resume. It’s where you can highlight your achievements and explain how you contributed to the company’s success.

Tips to Write the Work Experience Section of Marketing Head Resume

Here are some tips to help you write this section of your marketing head resume:

1. Frame one-liner bullet points

Start with a one-liner for each job, including a short description of what you did and how you did it. Then, add more detail in each bullet point that follows. You can also use numbers or statistics to emphasize your role in the company’s success.

2. Start the bullet points with power verbs.

Use power verbs verbs like “Memonstrated", “Managed”, "Spearheaded" instead of just “did” or “worked on” when describing what you did at each job.

This will make your resume sound stronger and more impressive than if you simply write down what tasks you performed at each position.

3. Add Statistics and Numbers in the Bullets Points.

Your resume won’t be as convincing if it doesn’t have any numbers or statistics in its work experience section — even if they are just estimates or approximations that are based on your own memory alone! If possible, try to find out some concrete numbers (like sales figures

4. Take Care of the Tenses

Use Present Tense for current work-experience and Past-tense for Previous Jobs.


Work Experience Section in Marketing Head Resume

Work Experience in a Marketing Head resume

Personal Information in a Marketing Head resume

Needless to say, first information on a resume is your personal information.

We have observed many candidates showcase all kinds of details in this section.

Candidates belonging to junior, mid and senior level management also write too much information in this section. Apparently, they include details like spouse's name, passport availability and the full address including the house number and street name.

Albeit there is no explicit rule for this, but according to research, minimalistic approach is suitable specifically in this section.

According to the recent trends in resume industry, 3 rules in the personal details section of a sales and marketing head resume are enough:-

  1. Do not write full address. Just the city and country is enough.
  2. Do not label the section as 'personal details'. It is redundant.
  3. Write your full name, mobile number, email id and present location.

Your full name and contact details are the only things which are absolutely important with minimal space consumption.

Given the fact that a marketing head resume would have heavy content, it is important to keep the space constraint in mind.

Refer the image below for the personal details section in a Marketing Head Resume:

Personal Information section in a Marketing Head resume

Also Read: How to write the contact information in resume in 2022?

Career Objective & Career Summary in a Marketing Head Resume

Out of 100 resumes we receive, 90 candidates tend to write a career objective in the resume.

Your resume is the summary of what you have pursued and what you have accomplished.

What is your career objective once you reach the interview table?

Before that, everything is about what you can deliver.

Let us take 2 examples demonstrating professional summary and professional objective in a marketing head resume:

Example 1:

Marketing leader with an ability to lead marketing teams for delivering peak performance while brainstorming, executing & optimizing marketing campaigns. Over a career of 21+ years, have worked with multiple organizations spanning Fortune 500 companies and early growth ventures. Proficient in key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers to ensure double digit growth and actualize the organizational vision.

Example 2:

Data-driven management professional armed with a practical approach for creative problem-solving & possessing a track record of liaising with key stakeholders to formulate & execute marketing strategies. Adept at deploying analytical tools to boost brand positioning & product marketing. A goal-oriented professional seeking challenging assignments in marketing which would enable personal growth along with the organization.

Out of these 2, no candidate can be called wrong or right.

But we are talking from a recruiter's perspective.

The recruiter is looking for a Marketing Head who can deliver what is there in the company's job description.

So an aspiring Marketing professional who writes a career summary in alignment with the job description shall win the game.

The company expects that if you are looking forward to utilizing your strengths as a creative workplace, then this obviousness shall not be stated.

Indeed what should be stated is what you have delivered in the past.

That way it will be easy for the recruiter to make a decision on the resume.

As we always say, the objective of a resume is to make the recruiter's work easier and to not leave him wondering what exactly the candidate can deliver.

We suggest that rather than writing a complete paragraph on your career objective, you could simply write your targeted designation just above the career summary.

This designation showcases a bit of what you are doing currently and what you are targeting in the future.

These 3 rules shall help you with the career summary section:-

  1. What: Career objectives are for freshers who are kick-starting their careers. For a senior position, like marketing head, write a career summary in not more than 3-4 lines.

  2. How: Write the career summary in alignment with the job description of your dream job. This shall immediately interest the recruiter in selecting your resume.

  3. Where: Give job title and career summary section just after the personal information section. This is because a quick snapshot will help the recruiter understand your career path without needing to scan the entire resume.

Let us see some examples of job title + career summary in a sales and marketing head resume:

Marketing Head resume example 1

Also Read: How to write a resume summary in 2022?

Marketing Head resume example 2

Also Read: How to write a resume objective in 2022?

Key Skills in a Marketing Head Resume

Skills essentially mean the ability to do something well.

The definition itself is enough to explain the importance of this section in a marketing head's resume.

A candidate aspiring to become marketing head must possess certain skills to accomplish the tasks in the next job.

Recruiters are targeting certain skills in a marketing head's resume.

If you are able to showcase these skills, you would land your dream interview.

3 important rules shall be kept in mind while writing your key skills section:

  1. What: Go easy on soft skills like communication and presentation. Soft skills are assumed to be there and the recruiter is looking for a more job-relevant skill like strategy formulation, campaign management, team leadership, etc. Soft skills are judged more at the time of face to face interview. But before you go there, they will judge you strictly on the job-relevant skills and technical skills.

  2. How: Write small phrases like "Strategic Planning & Execution". This holds true because it would be easy for the recruiter to read small phrases rather than long sentences. Also, small phrases will help you clear the ATS rounds of screening.

  3. Where: Keep the section just below career summary. This positioning becomes important because a recruiter barely has 5-7 seconds and the recruiter does not want to scan through an entire resume to find out your skillset. Correct positioning is as important as correct skills relevant to the marketing industry.

Let us see some examples of key skills in a marketing head resume:

Brand Building Product Launch Campaign Management
Partnerships/Alliances Team Leadership Marketing Strategy
Budgeting Business Growth & Sales Digital Marketing
PR & Sales Promotion Consumer Insights Market Research
Media Planning & Buying Training & Mentoring; Event Management

Get ready to land some fantastic interviews using the skills mentioned above. All these skills are relevant for a Marketing Head job profile. It helps if you are aware of latest trends in marketing, like geomarketing strategy, trend analysis, viral marketing, ambassador marketing, voice search optimization, etc. Do ensure that your work-ex is able to validate the same.

Rest, the skills shall be modified according to the job description mentioned.

Also Read: How to write the key skills section of a resume in 2022?

Education in a Marketing Head Resume

Marketing Head position normally requires a candidate to have acquired a masters degree apart from other certifications.

The best-observed trend which works here is to mention the education in the reverse chronological order.

Put the Masters in Business Administration degree first followed by a Bachelors degree.

As mentioned in the work-experience section, keep the college name and course name aligned to the left and keep the dates and location aligned to the right.

Like in this example:

Education section in a Marketing Head resume

Referring to the image above, please note that it is important to mention both the date of enrollment and graduation (month and year both)

Again, the objective behind everything we do in a resume is to make the recruiter's job easier.

We have compared many resumes and used different formats. However, this particular alignment of dates comes across as the most reader-friendly and comprehensible.

Additionally, since your work experience is long, no recruiter is interested in looking at what subjects and projects you managed in college. This section should not give too much information.

In fact, if there are some achievements which are relevant to your current profile, you can take it up as a separate section in the resume and club it there.

To recap:

  • What: Mention the degrees in reverse chronological order. In this section, you can just mention the CGPA achieved. Any other information shall not be mentioned.
  • How: Use dates and location aligned to the right while university/college name and course name aligned to the left.
  • Where: Add this section below the Professional Experience section.

Also Read: How to write the education section of a resume in 2022?

Certifications & Training in a Marketing Head Resume

Certifications hold a lot of value at this junction of career.

As a marketing head, you are climbing the corporate ladder and taking up bigger roles and it is important for you to take an added advantage in the form of certifications covering the latest market trends.

Clubbing certifications in the education section does not make sense as we have observed in many resumes we see every day.

This section holds so much importance that it is better to showcase it separately.

While certifications give you added skills and knowledge, you also undertake training sessions as well - both internally (organized by the company) and externally.

But not every training gives you a certificate.

This does not diminish the role of training in your career but it also does not mean that you put training as a certificate.

A better bet is to name the section as Training & Certifications and mention all your training and certifications in this section.

Again, it is of paramount importance to mention the month and year during which you pursued the same.

For example: let us look at this image below:

Certifications section in a Marketing Head resume

As seen in the image above, the certifications and training programs are listed in the reverse chronological order.

A recruiter is interested in knowing your latest certification first and the previous certifications can be mentioned post that.

Latest certification is more valid as technologies and theories keep changing.

Specifically, the field of digital marketing is so dynamic that only the recent certifications will impress the recruiter.

Highlight important information like name of the certification and use separators for placement of date and name of the certification.

It is important to mention the certifying authority in this section as mentioned in the image above.

By giving the name of the certifying authority, you give a lot of weight to the otherwise generic certification.

Also Read: How to write the certification section on a resume in 2022?

Awards & Achievements in a Marketing Head Resume

This section in a marketing head resume shall showcase the awards which are not associated with any work experience. There are multiple ways to do that:

Either you can mention the achievements of a particular job under that profile in the Professional Experience section.

Or if you want to highlight the achievements in a separate section, this section can be constructed which would also include any awards received outside of any workplace.

This section, in a way, showcases your extra-curricular achievements as well.

Just like the certifications section, this section shall also mention the most recent awards first followed by previous awards.

Just the year of receiving the award shall suffice in this section. If you mention the parameters on the basis of which the award was given and out of how many nominees you were awarded, then it will have a better impact on the recruiter.

In all the cases, we are interested in delivering a better impact on the recruiter and provide more clarity to enable swift decision making.

3 tips while writing the awards section:-

  • What: Mention the parameters on the basis of which you received the awards, along with the number of people who were nominated for the same.
  • How: Mention the year of receiving the award to provide better context.
  • Where: Either in the Key Achievements subheading within each profile in the Professional Experience section, or a separate Key Achievements section.

Also Read: 60+ Achievements to put in your resume in 2022?

Marketing Head Sample Resume

Refer to the image below for Marketing Head reverse chronological order resume.

21+ years experienced Marketing Leader with the ability to lead marketing teams and develop, execute & improve original marketing campaigns. Proficient at key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers, ensuring double digit user growth. Is a devoted leader with the ability to motivate teams to deliver at peak performance.
  • Brand Building
  • Product Launch
  • Marketing Campaigns
  • Campaign Performance Improvement
  • Partnerships Leadership
  • Team Management
  • Client Relationship Management
  • Awarded the “American Association of Marketing Achievers Award”, ‘15
  • Received the "Leader of the Month" for 2 consecutive months at Pink Cabs, '12
  • Awarded the “Little Scarf Retail President’s Award” in ’05
  • Certified 'International Marketeer' from the Sloan School of Management, MIT '12
  • Certified 'Marketing Thought Leader' by the International Institute of Marketing, London '07
    Marketing & Communication Strategy
    • Conceptualizing & implementing the overhaul of the communication strategy for the complete customer cycle
    • Handling Contract Lifecycle Management (CLM) of 1.5 mn. users to reach them on weekly basis
    • Planning the communication for 10 mn. users based on the usage pattern
    • Executing marketing campaigns to ensure that Pink Cabs reached no. 2 market share
    • Managing the introduction of data analytics into the marketing campaigns
    • Performing a key role in allocating of a $5mn. marketing budget per year, leading to 10% cost cutting
    Product Launch
    • Delivered the launch of the Premium Cabs product through a host of marketing initiatives
    • Headed the use of print & TV advertising as well as social media marketing over 5+ platforms for the launch
    User Growth
    • Drove demand marketing initiatives to drive repeat & user growth; resulted in 50% user growth in a year
    • Acquired a total of 7M+ new users for the firm & grew repeat users by 32% per month
    • Achieved 14% lower CAC than industry standards
    Team Management
    • Heading a team of 35 to run all the marketing activities for the promotion of the firm
    • Successfully hired 20+ team members including senior hires like SVP Marketing etc.
      • Directed a team of 3 marketing managers and 7 marketing associates for better management
      Marketing Campaigns
      • Supported 250+ restaurant clients on multiple campaign projects
      • Responsible for winning back 60+ clients by delivering exceptional results in the campaigns
      • Acted as the key relationship manager for 4 major food chains
      Campaign Performance Analysis
      • Spearheaded the in depth analysis of client specific data to continuously improve the campaign performance
      • Examined 10+ metrics such as page views, ad impressions etc.; resulted in 30% performance improvement
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            • Received the Fulbright Scholarship
              • Top 15 percentile of the class
              • Languages: English, Spanish, French

              Key Takeaways

              • Use reverse chronological order to construct the marketing head resume
              • Professional Summary section should be made in place of career objective and it should be aligned with your work history and target profile.
              • Use one-liner points, bolding, bucketing and power verbs in the professional experience section.
              • Key skills are important for a quick run through of your abilities and to make your resume ATS-friendly.
              • Certifications & Training section should be made separately. It should mention the certifying authority and date of certification (month AND year)
              • Use performance figures wherever possible to showcase the quantifiable impact of your contributions.

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