Want your LinkedIn profile reviewed?
A study shows that about 47% of recruiters prefer not to consider the applications of those who do not have an online presence. Now, add this to another study that says that 95% recruiters use LinkedIn to find the right employees.
Bit of a deal-breaker isn’t it?
Apart from other social media platforms, LinkedIn is a professional networking social media platform that allows individuals from all industries to grow their reach. Not only does it provide scope for growth as a professional, but allows you to gain more knowledge from valuable connections.
You may already have a LinkedIn profile, but to reap the benefits, you need to put in the extra effort. In this guide, you will learn exactly how bringing small changes to your LinkedIn profile can help your career!
Here is a short summary of the guide to get you started:
- Include crucial details like your industry and profile title to increase your chances of getting noticed by recruiters
- Refrain from using stock pictures or random images as your profile picture and make sure that your face takes up at least 60% of the image
- Mention your work and target audience on your profile headline to give your viewers a clear idea of your professional details
- Optimize your professional summary by adding your experiences as a bulleted list of one-liners instead of drafting elaborate paragraphs
- Provide your academic credentials in the dedicated Education section and find potential connections from your educational institutions’ LinkedIn pages
- Add additional sections to complement your unique trajectory
Peruse these frequently asked questions to get a well-rounded outlook:
- Is LinkedIn really worth it?
- How to improve your LinkedIn profile?
- Should you put high school on LinkedIn?
- How do I see my LinkedIn reviews?
If you want a thorough guide to optimizing your LinkedIn profile, you can check our LinkedIn Review tool to get tips that fall in line with industry standards!
Do Employers Prefer LinkedIn?
Such a thorough explanation of your professional personality makes matters a ton easier for recruiters who want to find out the same thing. Around 70% of recruiters check LinkedIn profiles before moving forward with candidacies.
This makes it vital for you to keep your LinkedIn profile updated at all times and be on the lookout for innovative ways to increase the reach of your profile. The more effort you put in, the greater opportunities will bear fruition.
Also read: How to Reach Out to Recruiters on LinkedIn
How To Improve Your LinkedIn Profile?
Such methods could be actively reaching out to people or writing impactful content that strikes a chord in people. Stick with those techniques that work for your profile and innovate wherever you can.
Once you feel like you have done all you can, go to our LinkedIn Optimization tool to receive valid feedback on what you can do!
LinkedIn Review Sections
LinkedIn profiles are divided into distinct sections to aid LinkedIn search so that viewers easily land where they want to. As a user, it is your role to make sure that you fill in your details in all of the sections appropriately.
Create an Excellent First Impression
As viewers land on your profile, the first few sections they see are rudimentary to create a great impression and hook them to know more.
You need to make sure that you follow the right methods to hook them to your profile. Here are some tips on how you can improve those sections:
If you have considerable experience being on social media, you would understand the appeal of adding a profile picture.
It increases the authenticity of your profile and makes it 14 times more likely to be viewed by other users. Make sure that your face takes up at least 60% of the picture and that your background is not too busy.
As you join LinkedIn, you would have a profile URL by default. It will mostly be an incomprehensible bunch of letters and numbers.
Since your LinkedIn profile is an asset that you can share with other people or platforms, you have to make sure that the URL is neat. If you go to your settings, you will find an option to edit your profile URL like so:
Current Role and Industry
LinkedIn is one of the, if not the largest employment website which recruiters tend to go to because of the extensive features it offers.
For LinkedIn jobs, it is crucial that you add your industry and role to your profile. About 1.2M LinkedIn searches for users are based on industry every month, and that is not something you want to miss!
Even if you are not a job seeker, you can drastically grow your reach if you provide any external links to your personal websites or other social media platforms.
Since LinkedIn does not allow direct messages without connecting, it will be easier for such viewers and recruiters to contact you through other means.
Along with that, make sure that you add your location. Doing so will feed the algorithm, hence making your profile visible to recruiters who conduct location-specific recruitment calls.
After adding the small details comes the section where you properly introduce yourself. Your profile headline will tell your viewers what your professional career is.
An ideal LinkedIn profile headline will contain the following details:
- Who you are
- What services you provide
- For whom
In a line or two, you can explicate these details to give a concise introduction to your profile.
If you cannot figure out if your profile headline is correct, you can check our LinkedIn Optimization tool to get suggestions!
Provide Your Career History
Much like a resume, your LinkedIn profile must contain updated information about your career. This is especially for advantageous for seekers of LinkedIn jobs who either want to get noticed by recruiters or want to apply to companies on LinkedIn.
Since LinkedIn does not have many sections where you can introduce yourself properly, make maximum use of the summary feature. You will have 2000 characters to talk about yourself and your purpose to be on LinkedIn.
Make sure that it is engaging and drafted in a way that hooks the recruiter to know more about you. Once you are done with your summary, leave some space to include a CTA.
If you are seeking LinkedIn jobs, mention where recruiters can contact you. However, if you are a business owner, you can provide details of your business.
Check our LinkedIn Review tool to ensure that you land with an error-free summary!
The LinkedIn Skills & Endorsements section is catered to seekers of LinkedIn jobs for exhibiting their areas of expertise. You can add skills from their drop-down menu and feed your skills into the LinkedIn jobs system.
Make sure that you cover all of your industry knowledge, tools that you are familiar with, soft skills, etc. to provide a well-rounded explanation of your character.
Not only that, with the endorsement feature, you can get your connections to validate your skills to add strength and legitimacy, instead of blankly stating them. Check out this guide on LinkedIn Skills & Endorsements to know more about how you can utilize this feature.
Instead of providing long descriptions of your work experience, you can draft them in a concise manner by solely focusing on relevant details.
Additionally, you can follow tips like:
- Use a bulleted list of one-liners
- Start each one-liner with power verbs
- Maintain a cause-effect relationship
- Quantify details of your work experience
Along with that, you can link your previous employers to their LinkedIn business pages. Doing so will give your recruiters background information on your knowledge and work experience.
For more details, you can check out this guide on optimizing your LinkedIn work experience section.
Albeit changing in recent times, most recruiters conventionally require a degree before you join their company. For this reason, you must list your academic details in your LinkedIn profile by using their dedicated features.
Instead of manually entering your School/University name, you can select options from the drop-down menu. The idea behind this is that you will be able to find your former classmates on their page, allowing you to increase your connections.
We encourage you to provide details of every educational experience you have had, especially since there aren't strict space restrictions. A LinkedIn study also says that having an updated education section makes your profile 10 times more likely to be viewed by users.
If you have more information about your career that you think is vital to your professional identity, feel free to create extra sections to include them!
Here are some sections that you can include in your LinkedIn profile:
- Honors & Awards
- Volunteer Experience
Also read: LinkedIn Career Advice
Network on LinkedIn
Even if you have a perfect LinkedIn profile, it would be challenging for people to notice you if your profile is inactive. Networking on LinkedIn can yield great results if you remain consistent with your efforts.
Not only will it help you reach LinkedIn jobs, it will give you more exposure to people in the same field as yours. Other than that, if you decide to give your LinkedIn profile in your resume, the recruiters would be pleased to see an active account!
Now that you know the benefits, here is how you can enliven your profile:
Post Regular Content
Treat LinkedIn as another social media platform that you use, only this one is closely tied to your professional life. Posting content on LinkedIn, be it written by yourself or other websites that you find interesting, can be a great way to attract more connections.
Provided it is a highly researched and factually correct writeup, posting your written content on LinkedIn can never go wrong. Since it can appear on search results outside of LinkedIn, you have a solid chance of appealing to people outside of your circle.
Follow all of LinkedIn's publishing guidelines and make sure that you do not post mediocre content for the sake of posting. It can leave a bad impression on recruiters, maybe even exhibit the lack of professionalism.
Join LinkedIn Groups
Being a fairly professional social platform, LinkedIn groups is a feature that allows people with the same interests or careers interact in a like-minded environment. As someone who wants to grow connections on LinkedIn, this is the way to go!
You can find groups by searching at the top of your homepage or even create a new one for a specific topic or the industry you work in.
As a group member, you can share written or media content on your group's feed. Use this to your advantage and make sure that you only post acceptable and legible content. If you are interesting enough, you could bag a whole lot of connections and further your career in unexpected ways.
Also read: LinkedIn Search
Interact with Personalities
If your mind is set on improving the visibility of your LinkedIn account, you might have to do a lot more than just post content and join groups. You need to make sure that you perform virtual small talk with everyone you find interesting.
Even when you join groups, make sure that you are an active contributing member by interacting with others' posts and having conversations with other people. You can also do the same with people outside of the groups.
However, since LinkedIn disabled the message feature with people who are not connected, you must send connection requests to notable personalities and other like-minded people. Not only is it vital to keep enhancing your knowledge base, it will be useful for you to establish an amiable personality on LinkedIn.
Also read: How to Connect With People on LinkedIn
LinkedIn Review Tool by Hiration
With our LinkedIn Review tool, you can make sure that your LinkedIn profile is up to the mark based on industry standards! With the profile scorer, we review LinkedIn profiles based on several parameters and provide suggestions on how you can improve it.
Here is one of the LinkedIn review examples:
Here are some of the benefits of our LinkedIn profile review tool:
- Instant Review of LinkedIn profile
- Scoring system based on industry standards
- Section-wise review & score
- Get Pro-tips from Linkedin experts
- Export your profile in One-Click
- Choose from over 100+ designs
With recruiters and popular companies using LinkedIn as a powerful tool to further their reach, having an updated LinkedIn account can help you further your career as well!
Here is what you can take away from this guide to optimize your LinkedIn profile:
- Make sure that you include relevant contact information such as your email address or other websites for viewers to reach out to you
- Include a concise headline with brief details on your professional career
- Add details like your industry role, location, and profile picture to increase the likelihood of your profile being viewed
- Ensure that you add your previous employment experience and educational details to meet recruitment standards
- Provide a detailed summary of your career and include a call to action based on where you want to redirect your viewers
For any queries, contact us at firstname.lastname@example.org to get it resolved asap!
With Hiration’s complete career service platform and 24/7 chat support, you will find all the guidance you need from cover letter and resume building, CV, interview preparations, and LinkedIn review to building a digital portfolio.