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Mitchell Johnson
Marketing Graduate
SUMMARY
Meticulous & enterprising marketing graduate seeking to employ proven ability in digital marketing and social media to deliver compelling business value in a reputed marketing firm. Skilled at web-based advertising, publishing, and data analysis as part of bolstering brand visibility and enhancing online presence for both entry-level growth ventures and conglomerates.
KEY SKILLS
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Management
• Google Webmaster
• Marketing Management
• Google Analytics
• Email Marketing
• Brand Management
• Publishing
• Business Operations
CERTIFICATIONS
  • Certified Digital Marketing Professional | the American Marketing Association | Nov '19
  • Completed Marketing Management certification | American Marketing Association | Feb '19
  • Certified Content Management Professional | eCornell Oct '18
PROFESSIONAL EXPERIENCE
Digital Marketing Intern
Lounge Lizard
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    Lounge Lizard is one of the leading marketing companies in the USA
    Client Servicing, Events & Communication
    • Assisting 50+ clients in understanding marketing plans, branding, and remodeling
    • Representing the organization at 10+ trade shows, fairs, and events across the state

    Publishing, Surveys & Press Releases
    • Drafting 2 press releases on weekly basis which has led to a 10% increase in traffic on the company's website
    • Preparing 50+ surveys and questionnaires to compile data pertaining to target consumers

    Social Media Marketing & Campaign Management
    • Managing in-house social media campaigns under the supervision of marketing associate
    • Boosting in-house social media traffic by deploying customer engagement activities such as quizzes and AMAs
    • Monitoring internet channels for ideas, memes, trending material to conceptualize brand promotion

    Competitor Analysis & Market Research
    • Gathering data about the competitors via interviewing 5 consumers' group on monthly basis
    • Administrating internal and external correspondence letters for marketing announcements and products
    EDUCATION
    Bachelor in Business Administration
    St. Joseph University
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      St. Joseph's University is among the top 10 universities for management courses in the USA
      • Top 10 percentile of the class
      AWARDS & RECOGNITION
      • Received Certificate of Appreciation from the Marketing Head among a team 7 interns | Jul '19
      • Secured 1st Prize in Intra-college Business Quiz Competition | Jul' 18
      • Was part of Soccer Team which won DIAA State Championship | May '16
      • Captained Field Hockey Team for the inter-schools championship | Aug '15
      ADDITIONAL INFORMATION
      • English, Spanish

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