What do top firms rely on to manage business operations better?

That’s right. CRM and cloud-computing solutions.

Salesforce platform stands out to be one of the best all-in-one solutions for sales, services, customer management, and more. Spotify, Amazon Web Services, U.S. Bancorp, Toyota, The New York Post, to name a few multinational companies that put trust in this platform.

What is Salesforce? Salesforce started as a Software as a Service (SaaS) company and is now one of the largest CRM solution providers worldwide.

Before Salesforce, companies were burdened with building their own CRM solutions on their servers. It involved millions of dollars, and a massive amount of time was invested in generating it.

Salesforce CRM changed this equation and delivered an affordable cloud computing system. They changed the business model with paperless contracts and deals and the entire process taking place on the internet.

Let us address the FAQ’s about the Salesforce platform and draw an outline to derive its importance:

What is Salesforce?

Salesforce is a cloud-based software company providing enterprise applications. These applications are focused on customer service, marketing automation, and business analytics.

Consider a business that is rapidly changing or a business that’s been in the market for a long time, Salesforce is scalable to its growth.

Whether you want to integrate Salesforce with your accounting software or emails, it will seamlessly integrate with third-party applications.

Moreover, its subscription is affordable in a way that even startups and small businesses can make good use of it.

What is Salesforce CRM?

Customer relationship management (CRM) is a database for managing a company’s relationships and interactions with its existing and potential customers. A CRM system not only helps companies to streamline processes and connectivity but also improves profitability.

Salesforce ranks on top among other CRM platforms because it creates an ecosystem for all departments (marketing, sales, IT, and more) to work together from anywhere in the world, resulting in enhanced customer service.

What is Salesforce Lightning?

Salesforce Lightning is a component-based framework for application development from SFDC that is designed to simplify processes for business, both for technical and non-technical users.

Lightning is the latest iteration from Salesforce. It features new and advanced functionalities with an updated, easy-to-use user interface.

Lightning offers a better UI experience as it includes features like key account updates and performance charts, which were unavailable in the original version.


Core Functions of Salesforce

Salesforce allows companies to track real-time analytics, customer support and complaints, and various other CRM functions with the ease of cloud storage which provides access from anywhere, anytime.

According to SFDC, companies subscribing to them have witnessed (on average) 27% increase in sales revenue and 34% increase in customer satisfaction.

The core functions of Salesforce are:

  • Marketing automation
  • Streamlining sales
  • Generating deals and contracts
  • Documentation
  • Managing deliverables
  • Customer account management

The list goes on and on.

Simply put, Salesforce highly impacts the growth of businesses as it enhances operational efficiency.

In essence, Salesforce is the one-stop solution for businesses to maintain, communicate with and grow their customer base and revenue streams.

Salesforce Products to Upgrade Business Procedures

Salesforce products have different features and capabilities that allow businesses to choose the ones that best suit their needs. Stated below are the most popular Salesforce products currently in use:

Sales Cloud

Sales Cloud is the flagship product of Salesforce. It primarily focuses on accelerating the sales cycle for companies.

Its tools help to manage leads, opportunities, and both B2B and B2C aspects of companies. It is a great source for sales managers for product management and forecasting.

Service Cloud

Service Cloud supports a business’s customer support team. It helps customers get in touch with a company via email, phone, or live chat. The customer agent or technician then finds and processes a resolution for the customer’s issue.

If you have ever reached out to a business by creating a support ticket or via live chat, the company has likely subscribed to a system such as Service Cloud.

Marketing Cloud

The Salesforce Marketing Cloud is a digital marketing platform that helps businesses connect with their customers. This product has a range of features that enable marketing via email, SMS, and advertising.

Marketing Cloud can connect with the Sales or Service Cloud, allowing CRM data to flow freely.


Slack is a messaging app for businesses, acquired by Salesforce in December 2020. It provides a messaging facility through which you can connect with your colleagues directly or communicate with them via dedicated channels.

Salesforce purchased Slack to revolutionize how businesses communicate in this new remote world in which we find ourselves.

Experience Cloud

Previously named Community Cloud, Experience Cloud is used to develop diverse platforms for a company’s customers, partners, or even employees, to establish an interactive space.

This means it can create portals, forums, websites, and help desks, inbuilt on the Salesforce platform, seamlessly integrating with CRM data.

Analytics Cloud

Businesses need to handle large amounts of data. For that, Salesforce offers Analytics Cloud solutions that go beyond standard lightning reports and dashboards to provide deeper insights into your data.

Analytics Cloud provides Tableau and Tableau CRM to help businesses perform data analysis.

Salesforce Platform

Previously termed Force.com, the Salesforce platform is the backbone that allows businesses to create powerful customizations to standard Salesforce products.

You can purchase Salesforce Platform licenses that come at reasonable prices to build customized applications on the Salesforce platform.

4 Promising Profiles for Salesforce Professionals

Salesforce has expanded extensively over the years, and organizations are looking for professionals to keep it going. If you have reasonable experience with Salesforce, here are 4 popular Salesforce job profiles you can target:

  • Salesforce Developer: Individuals adept at developing cloud-based applications through force.com and possessing an in-depth understanding of the Salesforce platform.

  • Salesforce Administrator: Professionals who can take charge of the administrative rights and duties for the Salesforce platform of a company.

  • Salesforce Architect: They are the technical architects armed with expertise in structural understanding of the entire Salesforce. These professionals earn the highest among other specializations.

  • Salesforce Consultant: Individuals who are business savvy and understand the up-to-date market trends. They must advise accordingly on Salesforce platform updates.

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Key Takeaways

  • Salesforce started as a Software as a Service (SaaS) company and is now one of the largest CRM solution providers worldwide.
  • Lightning is the latest iteration from Salesforce. It features new and advanced functionalities with an updated, easy-to-use user interface.
  • Sales Cloud is the flagship product of Salesforce. It primarily focuses on accelerating the sales cycle for companies.
  • Slack is the latest and the costliest purchase made by Salesforce to elevate remote working and digital communication for businesses.
  • Force.com changed into the Salesforce platform or SFDC to customize applications and intelligent workflows.
  • Salesforce professionals can opt for these job profiles: Salesforce Developer, Salesforce Administrator, Salesforce Architect, and Salesforce Consultant.

We have now covered the important aspects of Salesforce for you to get a fair idea about it. You can also drop us a mail at support@hiration.com for any queries or concerns, with 24/7 chat support.

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