Free Regional Sales Manager Resume Sample [2022]

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~10 years experienced Senior Management Professional & Regional Sales Head with a track record of spearheading cross-functional teams to formulate strategies and effectively execute key project deliverable. Proficient in combining an entrepreneurial drive with management skills to drive gains in revenue, market share and profitability. Highly skilled in cultivating excellent relationships with new prospects and existing customers.

Project Management & Revenue Maximization

Stakeholder Management & Training

Sales & Business Development


Leadership & Team Management

Strategy Formulation & Implementation

Product Management & Compliance

Client Servicing & Retention

Market Penetration & Expansion

Operations Management

TECHNICAL SKILLS: Oracle CRM, SAP SD, MS Project, MS Office Suite, Oracle DBA, VBA for Excel, SPSS Minitab, Flash, CorelDraw
    Sales & Business Development
    • Spearheading the Retail Direct Dealer Channel & on-boarding ~5 HNI clients/month to generate business of USD 60 million+
    • Acquired the accounts of the biggest Retail Channel Partners in the US
    Stakeholder Management & Client Servicing
    • Prospecting and serving HNI clients for presenting Walmart products and directing installation of the same in their homes
    • Liaising with prospective architects for presenting Walmart products and generating business
    • Delivering ~13 presentations/month for architects and internal teams to provide updates on Walmart products & strategies
    Project Management & Delivery
    • Incubating the Builder & Designer teams, pitching Walmart products for their projects & liaising with 120 builders
    • Partnering with builders & Marketing team to convey USP of Walmart products & obtain a premium price vis-à-vis competition
    • Identifying top builders & conducting regular meetings for demonstrating product portfolio & future orders
    • Supplying Walmart products at all the major builders like Myhome, Aptrec etc.
    Key Achievements – Sales & Business Development
    • Launched 40+ products across 30 stores and effectively on-boarded 60 architects
    • Expanded the Retail Business by 3.5x times, from USD 40 million to USD 140 million in 4 years
    • Bagged the account of Dos Brothers, the biggest retail partner valued at USD 120 million of Retail business
    • Quadrupled the direct dealer network from 6 to 24 within 4 years covering 8 major cities across 2 states
    • Achieved the distinction of becoming the highest growing Retail Zone for 2 consecutive years out of 7 zones
    • Awarded the Best Retail Zone in Valect‘17 with a target achievement of 148%
    • Received the distinction of executing most number of store launches in a calendar year (11)
    • Directed the team to successfully sell 11 Veil Intelligent Toilets worth USD 600k each in ‘17
    • Released Walmart products in the State legislature, community halls and for various celebrities
    Key Achievements – Project Management
    • Doubled the growth in the commercial segment while capturing a 30% market share in upcoming commercial establishments
    • Handled the Projects team to create a pipeline worth USD 500 million of PO Wins to be executed in the coming years
    • Boosted the Projects business from $4m to $22m in 4 years & served 100 clients to generate business of $140m in 3 years
    • Attained an LOI valued at USD 4 million from Lanco for 100% Walmart products in ‘14
    • Secured an LOI of USD 18.5 million from premium buildings in SF and bagged their projects worth USD 10 million
    • Accomplished the single biggest PO in the history of Walmart worth USD 13.5 million from Myhome in Aug ‘17
    • Registered 110% growth to be selected for the Highest Growing Zone in Projects over last year out of 7 zones
    • Won 5+ high profile commercial contract such as Apple Development Center, Myhome RMZ, Novartis, Tishman Spyer, etc.
      • Led a team of 4 across Sales, Marketing, Finance & Warehousing for Tropicana, Gatorade & Haze Mineral Water brands
      • Championed Business Development & championed initiatives to explore, and penetrate untapped markets
      • Executed SAMNA, the Sales Force Automation project for 15 distributors across 7 cities
      Key Achievements
      • Boosted the market share of Tropicana from 46% to a leadership position of 50%, through strategic interventions
      • Managed a business of USD 40 million & prioritized market expansion, new account placement & distribution range
      • Successfully achieved 103% of the targets outlined in Annual Operating Plan
      • Scored an 80 percentile for the Manager Connect Score against the average score of 71% out of 11 Managers
      Territory Development Manager - Miami Apr ’10 – Dec ’11
      • Headed a team of 6 PI to lead direct warehouse operations in addition to marketing, Sales, finance and Supply Chain
      • Steered GTM Initiatives like Sales Automation System, Segmentation, opening Accounts, establishing Hub & Spokes, etc.
      • Classified routes into segments and allocated the best salespersons accordingly to enhance service levels
      • Automated Sales as a pilot project which was subsequently implemented across other territories
      • On-boarded 2 Hub distributor & 8 spokes distributors to serve vacant areas & effectively add 1100 outlets in the process
      Key Achievements
      • Played an instrumental role in achieving the Best Unit of the Year Award at the Annual Conference out of 12 units
      • Effectively managed marketing spends & bolstered the distribution network to record 10% growth in ’11 over previous year
      • Increased share in CSD by ~2% & LRB by ~5% over the previous year by opening new accounts and retaining key accounts
      • Recruited new talent into the PepsiCo Culture by inducting and training 4 new CEs
      • Registered a jump in Cooler scores from 33% to 49% & acknowledged as the Highest Growing TDM in ’10 out of 7 territories
      • Guided the implementation of Systems & Processes as per the Company policy & uplifted the Process score
        Area Sales Manager - Jersey City Oct ’09 – Mar ’10
        • Led a team of 4 Sales Officers, 20 Distributors and 3 Depot to generate a turnover of USD 200 million/year
        • Honoured with appreciation from VP - HR for demonstrating innovation in building blocks for sales development
        • Achieved growth in value of >17% over the previous year & registered highest monthly value of business worth USD 50.4 million in Oct ‘09
        Area Sales Manager - Chicago Apr ’09 – Oct ’09
        • Supervised a team of 8 Sales Officers & 47 Distributors to initiate Super Distributor Network for increasing rural coverage
        • Appointed 5 super distributors with 60 sub-distributors under each to lead the operations for up-country distribution & expansion
        Key Achievements
        • Increased value of business by 12% over previous year through the super distributor model for boosting penetration in cities
        • Conceptualized & conducted 200+ demonstrations across towns and villages to promote ACT II popcorn and Sundrop oil
        • Secured an 70% growth in ACT II Popcorn & launched Sundrop Peanut Butter across 100 outlets & Sundrop Goldlite Oil across 350 outlets
        Area Sales Executive Oct ’08 – Mar ’09
        • Led a team of 4 Sales Officers, 36 Active Distributors and 2 Depot to conceptualize & pilot, deployment of alternate channels
        • Drove country-wide operations in alternate channel development through distribution expansion by wholesale activation
        • Introduced new products & monitored the results to develop a framework for nationwide launches
        • Formulated sales strategy to place ACT II in the wholesale market & developed a pricing strategy to increase penetration
        • Designed & executed promotional activities for ACT II Popcorn like Drawing Competition for Children, School Sampling, Christmas and New Year Carnivals and Demonstrations in Parks and Zoos, Kids Entertainment Locations, etc.
        Key Achievements
        • Secured ~60 outlets as part of wholesale activation & achieved an overall growth of 305% for ACT II popcorn
        • Procured highest ever sales of ACT II Popcorn in the months of November, December & January via robust BTL activities
        • Obtained the highest throughput from demos across the country of 300 boxes per demo in a rural village
        • Bagged appreciation from CEO & National Sales Manager for driving the country on wholesale activation out of 10 territories
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            • Organized Six Sigma Excellence Awards ‘07 (National Award Ceremony for industries following Six Sigma)
            • Part of the team for coordinating Integrated Marketing Campaign
            • Member, Coordinating Team for Banking Conclave
            • Organized RFID event, in association with SCAFI
            • Chairman, IEEE Students Chapter & Academic Council
            • Sports Secretary of Electronics & Communication Branch
            • Founder Member of an NGO called Caring for Friends (CFF)
            • Cleared the NCC ‘A’ Certificate Exam
            • Associated with a ‘Deaf n Dumb’ school
            • Six Sigma Green Belt | ‘07
            • Global Supply Chain Management | CGN Associates | ‘07
            • RFID | NXP Semi-conductors | ‘07
            • Published a paper on Moderate Resolution Imaging Spectroradiometer at an International Conference | Hyderabad, ‘06
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