Free Marketing Analyst Resume Sample [2022]

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    Experienced & result-oriented Marketing Expert skilled at marketing campaign management, campaign performance improvement, metric analysis, competitor analysis, team management & training. Possesses the ability to work with small as well as large clients on marketing campaigns. Have supported 200+ clients till date. Skilled at analyzing & improving the performance of campaigns through data analysis, comparing key metrics, competitive bench-marking etc. Also adept at liaising with multiple internal & external team to ensure smooth on-boarding as well as service delivery of clients. Strong at managing as well as training team members.
    • Marketing Campaign Management • Campaign Performance Improvement • Campaign Analysis • Key Metric Analysis • Competitive Bench-marking • Marketing Strategy • Advertisements • Business Development • Liaising • Training • Team Management
    International Conference | Feb ‘14
    • Presented a research paper on ‘Impact of Financial Statement & Accounting Practices towards Drivers of Sustainability in Retail Sector’
    • Wrote a research paper on ‘Need of Performance Appraisal to enhance the development of Sales Personnel in Retail Industry’
    • Abstract of both the papers were selected & published in Conference Proceedings Journal
    • Conducted extensive study of Levi’s Retail Outlet, NY with regard to current trends in management & consumer behavior
    • Recommended major updates (which were implemented) to the store by considering the consumer behavior aspect
    Project Reports
    • Project Report on Foreign Direct Investment in Retail- A study of entry of Walmart in US
    • Project Report based on Total Quality Management in Educational Institution with UCB as a case study
    • Class Representative of Accounting & Finance Section of UCB, ’13 - ‘14
    • Core Committee Member of Starks, The Dance Club of UCB, ’13 - ‘14
    • Member, Mentor-Mentee System (introduced by anti-ragging committee), UCB, ’13 - ‘14
    • Member of Organizing & Management Team of International Conference on “Issues & Challenges in retail Sector & Foreign Direct Investment in the US” at UCB, ’13 - ‘14
    • Contingent Leader of the team that represented UCB at Prayes, 2011, Business Fest of UCB, US
    • Won the overall Runners-up Trophy, ’13 - ‘14
    • Member of International Cell, The Buddy Program Committee of UCB, ’13 - ‘14
    • Assistant Core Committee Member of Starks, The Dance Club of UCB, ’10 - ‘11
    • Core Committee Member of SPLURGE, The Music Club of UCB, ’10 - ‘11
      • Appointed as the 1st Associate in NY team to support the Sales team on processes related to client advertisements
      • Mentored & led a team of 6 client managers to ensure ensure constant support to the sales team
      Marketing Campaign Management
      • Supported 100+ clients on campaign projects including clients such as:
      • Barbeque Nation, Marriott, Papa John’s, key taco shops & major breweries like Prost, Big Brewsky, etc.
      • Increased revenues from Barbeque Nation by 70x
      • Responsible for winning back 120+ clients by delivering stellar results in the campaigns
      • Handled the entire spectrum of clients ranging from small accounts, to key accounts & then to strategic accounts
      Campaign Performance Analysis
      • Conducted in-depth analysis of market & client specific data to improve the performance of campaigns
      • Monitored the digital campaign performance (pre & post campaign) by calculating & comparing key metrics
      • Analyzed metrics such as page views, ad impressions, calls analysis, customer reviews, etc.
      • Prepared 150+ business reports per month highlighting campaign results to maximize potential of every campaign
      • Led the competitive benchmarking exercise for strategic accounts to assist them in improving their overall performance
      • Assisted Senior Managers in numerous data-analysis projects to aid the top management in decision-making
      • Liaised with the Graphics, Finance, Sales, Sales Operations, Content & Tech teams to ensure smooth service delivery
      • Conducted trainings for Sales & Client Management teams on process & quality analysis related to pre/post sales activities
      • Trained ~30 members of the Client Management team & ~60 members in the Sales team
      Client On-boarding & Management
      • Implemented & executed the following processes to on-board the clients effectively
      • Qualitative analysis of all documents & quality checks to assist internal auditors
      • Raised the proforma invoices by liaising with the Operations team in NY
      • Followed up payments with the Finance team to identify potential issues
      • Created 1,200+ graphics as per the company’s guidelines & client approval
      • Activated 50+ campaigns every month in relevant segments on mobile app & website on clearance of payment
        • Drove the Marketing & Business Development segments & strengthened the company's reach in the assigned market
        • Implemented marketing & promotional strategies for organizational promotion & development
        • Played key role in networking with Institutions & key decision makers to generate walk-ins within branch.
        • Established & maintained the company's presence in target markets, including top schools, colleges, tuition centers etc.
        • Rendered inputs for the development of a new knowledge app Knapp (now live) as a content analyst
          • Collaborated with a team in Accounts & Finance Department to assist in the following processes:
          • Finalization of Financial Statement of the Council, Maintenance of Accounts, Income Tax matters etc.
            • Taught ~150 students (grade 7th, 8th, 9th & 10th) in one school & identified ways to improve the quality of education
            • Documented the research & presented findings in the form of a report with the multiple recommendations
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