Free Brand Manager Resume Sample [2022]

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6+ years experienced Brand Management professional highky skilled in marketing, brand & product management. Proficient in conducting extensive market and consumer research and then drafting a unique marketing & communication plan around it. Adept in the hands-on execution of both both ATL & BTL marketing including print, radio, TV etc. Also, skilled in conducting all relevant activities for the development of new products.

Brand Management

Market Research Advertising

Integrated Marketing

Communication

Agency Management

Media Planning & Buying

Sales Promotion

Quizzing:
  • Secured 1st position in International Sports Quiz out of 50 participants, NYC ’10
  • Achieved 1st Runner Up award in Inter College Science Quiz out of 200 participants, UCLA, ’09
Literary:
  • Won 1st position in Inter College debate competition out of 50 teams , NYU ' 08
PROFESSIONAL EXPERIENCE
    • Playing a key role in 90% YoY growth in the sales revenue through complete brand ownership
    • Organizing and deploying a total marketing budget of $ 5mn. across multiple channels
    Marketing Communication
    • Driving research on consumer trends using techniques such as the mining of consumer insights, need gap analysis etc.
    • Creating the brand’s entire communication plan; launched the pan US TV campaign including multiple commercials
    • Performing 10+ ATL & BTL marketing initiatives including Print, Radio, Digital, Events & other channels
    • Conducting end to end effective media evaluation & targeting maximum RoI by synchronizing with key media providers
    • Synchronizing with 20+ agencies for conducting ATL, BTL implementation as well as other media work
    Collaboration & Stakeholder Management
    • Liaising with the packaging department for feasibility around packaging shapes & printing etc.
    • Working with internal & external designers to create marketing collaterals for the brand range
    • Coordinating with the Legal department for claims & partnerships with other companies
    Sales - Marketing Integration
    • Collaborating with the sales team to implement as well as analyze marketing initiatives through sales analysis etc.
    • Engaging regularly with different channels (approx 5), the sales teams, Regional Managers etc.
    Brand ManagementMarket Research AdvertisingIntegrated MarketingCommunicationAgency Management
    Enter text here..

    INTERNSHIPS
      • Led analysis of search engine data & 4 M&N brands to derive best product-platform-promotion patterns
      EDUCATION
        • Top 10 percentile of the class
        • Languages: English, Spanish, French
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