Transforming Lives Through Workforce Development
MUST Ministries Achieves 93% Increase in Job Placements with Hiration
How a faith-based nonprofit revolutionized career services for 70,000+ individuals, leading the Atlanta region as the first to implement AI-powered workforce development
93%
Increase in Job Placements
147%
Increase in Combined Wages
$80.3M
Total Wage Impact (3 Years)
Organization Type
Faith-based Nonprofit
Founded
54+ Years Serving Community
Annual Impact
70,000+ Individuals Served
Services
Food, Clothing, Housing, Healthcare, Workforce Development
MUST Ministries has been a cornerstone of community support for over 54 years, serving more than 70,000 individuals annually through comprehensive services including food, clothing, housing, healthcare, and workforce development. When they set out to revolutionize their career services, they partnered with Hiration to become the first organization in the Atlanta region to implement AI-powered workforce development tools.
The Challenge: Building a 24/7 Career Support System
MUST Ministries' Workforce Development program serves a unique population: adults facing significant employment barriers, including individuals experiencing homelessness, those transitioning from crisis, and underserved community members seeking to rebuild stability through sustainable employment.
Key Challenges:
- •Need for 24/7 accessible career support, independent of staff availability
- •Clients requiring immediate, personalized support outside traditional hours
- •Building a scalable Workforce Development Portal integrated with existing systems
- •Ensuring technology could deliver self-guided resources for diverse skill levels
"Hiration stood out because of the AI-powered tools and how intuitive the platform was… It delivered exactly what it promised and felt like a top-tier solution built with integrity and purpose."
Nate Marsh
Director, Workforce Development
MUST Ministries
The Solution: Pioneering AI-Powered Workforce Development
MUST Ministries chose Hiration not just for its technology, but for its integrity and purpose-driven approach. As Director Nate Marsh noted, "It wasn't one of those platforms that lures people in with a 'free' version, only to hit them with a charge when they try to download their resume."
Seamless Salesforce Integration
First-ever Salesforce integration, making Hiration accessible through their custom Workforce Development Portal
24/7 Year-Round Access
Clients can build resumes and practice interviews anytime, breaking down traditional service hour barriers
AI-Powered Support
Smart, guided assistance that adapts to each client's needs and skill level
Comprehensive Implementation
Integrated into orientations, one-on-one sessions, resume clinics, and workshops
Join the AI-Powered Career Services Revolution
Be like MUST Ministries - the first in Atlanta to implement AI workforce development
The Results: Transformative Impact at Scale
The numbers tell a powerful story of transformation. MUST Ministries' three-year comparison reveals unprecedented growth in both job placements and economic impact for their community.
Three-Year Performance Comparison
| Metric | Before Hiration (2019-2022) | With Hiration (2022-2025) | Growth |
|---|---|---|---|
| Total Jobs | 1,206 | 2,331 | +93% |
| Combined Wages | $32.5M | $80.3M | +147% |
| Average Hourly Wage | $13.54 | $17.83 | +32% |
| Clients Served | 1,003 | 1,976 | +97% |
"Our placement rate is now 3X the national average."
— Nate Marsh, Director, Workforce Development
📊Impact Snapshot (2022–2025)
93% increase in job placements (2,331 vs. 1,206)
147% growth in combined wages ($80.3M vs. $32.5M)
31.7% rise in average hourly wage ($17.83 vs. $13.54)
47% job reporting rate — 3X the national average
801 jobs reported last year alone — $28.6M wage impact
1,976 clients served in 3 years — up 96.9%
70,000+ individuals supported annually across all programs
47%
Job Reporting Rate
More than triple the national average
801
Jobs Last Year
With $28.6M in combined wages
31.7%
Wage Increase
Average hourly wage growth
96.9%
Client Growth
Nearly doubled clients served
Success Stories: From Crisis to Career
"One story that stands out is a client who had been unhoused and unemployed for several years. They used our portal and Hiration's resume and interview tools to prepare, landed an interview, and got the job. That moment marked a major turning point, not just professionally but personally."
- Nate Marsh, Director of Workforce Development
Leading the Way in AI Innovation
MUST Ministries takes pride in being the only Workforce Development program in the Atlanta region to have implemented AI in their service model. For nearly three years, they've led the way in using AI to enhance career readiness, making these tools accessible to clients who might otherwise be left behind.
Impact on Team Efficiency
Hiration has transformed how the MUST Ministries team operates:
- Employment Specialists freed from repetitive resume building tasks
- More time for personalized coaching, job matching, and follow-up
- Reduced back-and-forth on formatting and structure issues
- Smoother experience for both clients and team members
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A Mission-Driven Partnership
The partnership between MUST Ministries and Hiration exemplifies how technology can serve a higher purpose. As Nate Marsh reflects, "We appreciate tools like what Hiration provides, AI powered resources that help our clients take control of their job search and build toward a more stable future. For those facing significant challenges, these tools are more than just technology. They create access, restore dignity, and give people the structure and support they need to take the next step."
Conclusion: Technology with Purpose
MUST Ministries' success with Hiration demonstrates the transformative power of purposeful technology implementation. By combining AI-powered tools with compassionate service, they've created a model for workforce development that not only achieves remarkable metrics but also restores hope and dignity to those who need it most. Their journey from serving 1,003 clients to nearly 2,000, while tripling the national average job placement rate, proves that when technology is implemented with integrity and purpose, it can truly transform lives and communities.