Top Sales Assistant Interview Questions with Example Answers [2022]

Prepare for your Sales Assistant interview by going through these most asked Sales Assistant interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: How would your friends describe you?
  • Question Overview: You want to hire someone who's friendly and outgoing, but not so much that they're pushy or aggressive. You want someone who's confident and comfortable with themselves.

    Sample Answer: My friends would describe me as a friendly person who is always willing to lend a hand.

      What the interviewer is looking for:
    • - Friendly
    • - Confident
    • - Outgoing

  • Question: What are your strengths and weaknesses?
  • Question Overview: You want to hire someone who can acknowledge their weaknesses and explain how they're working to improve them. You also want to hear about their strengths and how they've been able to use them to their advantage.

    Sample Answer: I'm a perfectionist and sometimes I get too caught up in making sure everything is perfect. I'm working on being more flexible and not getting frustrated when things don't go as planned.

      What the interviewer is looking for:
    • - Acknowledgement of weaknesses
    • - Examples of how they're working to improve
    • - Demonstrates strengths and how they've been used

  • Question: How do you keep up with the latest fashion trends?
  • Question Overview: This is an important question because you want your sales assistants to be able to help customers find the latest trends and products. You also want them to be able to make recommendations for customers who are looking for something new. Look for an answer that includes a few examples of how the candidate stays up to date with the latest trends.

    Sample Answer: I read fashion blogs and magazines, and I also follow a few brands on social media. I also watch TV shows that feature fashion.

      What the interviewer is looking for:
    • - Examples of staying up to date with fashion trends
    • - Ability to make product recommendations

  • Question: Tell me about your self.
  • Question Overview: You want to hire someone who's confident and comfortable with their own personal brand. You want to hire someone who's able to communicate clearly and effectively. You want someone who's able to express themselves in a way that makes you feel like they're a good fit for your store.

    Sample Answer: I'm a hard worker and I'm always looking for new ways to improve my skills. I'm always eager to learn new things and I'm always willing to help out my co-workers.

      What the interviewer is looking for:
    • - Confidence
    • - Ability to communicate effectively
    • - Good listener

  • Question: What are some qualities that you think would be useful for this job?
  • Question Overview: You want to hire someone who is enthusiastic and willing to go the extra mile. You want to hire someone who is a team player and can work well with others. You want a candidate who can demonstrate that they're able to work well under pressure and will be able to handle the stress of a busy store.

    Sample Answer: I think being a team player is important because it allows me to work with other employees to help customers find what they need. I am always willing to go the extra mile for my customers.

      What the interviewer is looking for:
    • - Ability to work well with others
    • - Team player
    • - Enthusiasm for sales

  • Question: How would you describe the Superdry brand and its differentiation from main competitors?
  • Question Overview: You want to hire someone who's familiar with the brand and can explain it to customers. You want a sales assistant who can answer questions about the brand and its products. You also want someone who can give you specific examples of how the brand is different from its competitors.

    Sample Answer: Superdry is a British brand that's known for its high-quality products. The company is known for its use of innovative fabrics and designs.

      What the interviewer is looking for:
    • - Knowledge of the brand
    • - Ability to explain the brand
    • - Knowledge of competitors' products

  • Question: Which two brands do we not have in the UK?
  • Question Overview: You want to hire someone who's familiar with your products and can answer this question without hesitation. Look for an answer that includes the brand names and the reasons why they're not available in the UK.

    Sample Answer: We don't carry brand X because it's not a very popular brand in the UK. We don't carry brand Y because it's a very expensive brand.

      What the interviewer is looking for:
    • - Familiarity with your product line
    • - Knowledge of your competitors
    • - Ability to think on their feet

  • Question: What do you know about us?
  • Question Overview: This question is a great way to see how much research your candidate has done on your company. You want someone who's familiar with your company and its products, and who's able to demonstrate that they know what you do and what sets you apart from your competitors.

    Sample Answer: I know that you are a family-owned business that has been in the community for over 30 years. I also know that you have a wide variety of products and services to meet the needs of all customers.

      What the interviewer is looking for:
    • - Demonstrates knowledge of company
    • - Products and services
    • - Knowledge of competitors

  • Question: How would you describe an AllSaints customer?
  • Question Overview: You want a sales assistant who can give you a detailed description of your customers. You want someone who can tell you how they dress, what they like to do, and what they do for a living. You want to hire someone who can paint a picture of your typical customer so that they can be more effective in their job.

    Sample Answer: AllSaints customers are typically in their 30s and 40s. They are trendy and fashionable, but still professional. They are usually well-educated and have a good income.

      What the interviewer is looking for:
    • - Knowledge of customer's age range
    • - Description of clothing styles
    • - Ability to describe customer's hobbies and interests

  • Question: How do you see yourself working in an open and communicative environment?
  • Question Overview: You want a candidate who can describe how they've worked in a team environment in the past and how they've been able to communicate with their coworkers. You want someone who's able to work well with others and has a positive attitude. You also want someone who's able to take criticism and learn from it.

    Sample Answer: I have always been a team player and have worked well with my coworkers. I am always open to constructive criticism and have learned from it in the past.

      What the interviewer is looking for:
    • - Ability to work well with others
    • - Positive attitude
    • - Ability to take criticism

  • Question: What would you do if you found a colleague stealing from the company?
  • Question Overview: You want to hire someone who will report the theft to you or the police. You don't want to hire someone who would steal from you or their coworkers. You also don't want to hire someone who would cover up for the thief or lie about what they saw.

    Sample Answer: I would report the theft to my manager and then call the police.

      What the interviewer is looking for:
    • - Willingness to report theft
    • - Willingness to report theft to the police
    • - Willingness to report theft to the police and not cover up for the thief

  • Question: What do you know about Zara?
  • Question Overview: You want to hire someone who's familiar with the products you sell and can answer questions about the products. You also want to hire someone who's familiar with the company and can answer questions about the company's history, mission, and values.

    Sample Answer: I know that Zara is a Spanish company that has a reputation for being innovative and on the cutting edge of fashion.

      What the interviewer is looking for:
    • - Familiarity with products
    • - Familiarity with company

  • Question: If you could pick 1 suit from any brand in the world which would you pick and why?
  • Question Overview: You want to hire someone who's going to be able to make a good impression on your customers. You want someone who's going to be able to dress appropriately for the position. You also want to hire someone who's going to be able to make good decisions about what clothes are appropriate for the position and the store.

    Sample Answer: I would choose a classic navy blue suit with a white shirt and red tie. I would choose this suit because it is a classic look that will never go out of style.

      What the interviewer is looking for:
    • - Knowledge of what is appropriate for the position
    • - Ability to make good decisions
    • - Demonstrates knowledge of current fashion trends

  • Question: Why did you leave your last company?
  • Question Overview: You want to hire someone who's motivated and not just looking for a job. You want someone who's enthusiastic about their career and wants to work hard. You also want someone who's honest and doesn't have a history of jumping from job to job.

    Sample Answer: I left my last job because I wanted to be able to work with a company that has a reputation for being the best in the industry.

      What the interviewer is looking for:
    • - Honest
    • - Motivated
    • - Hard-working

  • Question: How fast can you type?
  • Question Overview: This is a question that you should ask every candidate. You want to hire someone who can type quickly and accurately. You also want to hire someone who's comfortable using a computer and has experience with a variety of computer programs.

    Sample Answer: I can type at a rate of 60 words per minute. I have experience using Microsoft Word and Excel.

      What the interviewer is looking for:
    • - Ability to type quickly
    • - Accuracy
    • - Experience with a variety of computer programs

  • Question: Which brand do you prefer to work with?
  • Question Overview: You want to hire someone who's excited about the products you sell and is enthusiastic about helping customers find the right products for them. You don't want someone who's going to be negative about your products or the company. Look for an answer that mentions specific brands and why they're a good fit for your store.

    Sample Answer: I love working with our top-selling brand because it's a great product that customers love.

      What the interviewer is looking for:
    • - Knowledge of products
    • - Passionate about the brand
    • - Positive attitude about the brand

  • Question: What is your favorite movie?
  • Question Overview: You want an applicant who can be personable and friendly with customers and co-workers. You want someone who can make a connection with customers and relate to them on a personal level. Look for an answer that includes a movie that's popular and well-known.

    Sample Answer: My favorite movie is "The Notebook" because it's a love story that's timeless.

      What the interviewer is looking for:
    • - Popular movie
    • - Favorite genre

  • Question: What do you think about sales?
  • Question Overview: You want a candidate who's enthusiastic about sales and has a positive attitude about the job. You don't want someone who's negative or who doesn't have any passion for the position. Look for an answer that includes a few specific examples of how the candidate has been successful in sales.

    Sample Answer: I love working with people and helping them find the right products to meet their needs. I've always been good at making sales, and I'm excited to use my skills in this position.

      What the interviewer is looking for:
    • - Enthusiasm about sales
    • - Passion for the position
    • - Examples of past success