Top Product Manager Interview Questions with Example Answers [2022]

Prepare for your Product Manager interview by going through these most asked Product Manager interview questions. Additionally, get access to sample answers and interviewer's expectations.

Interview Practice

Search Product Manager Questions:


  • Question: What are your strengths and weaknesses?
  • Question Overview: This is a classic interview question that gives you a chance to see how the candidate thinks on his or her feet.

    Sample Answer: I'm a perfectionist, which can be a strength and a weakness. I want to do things right the first time, so I spend extra time on tasks and I'm not always as fast as I'd like to be. On the other hand, I'm very thorough and I don't leave anything to chance.

      What the interviewer is looking for:
    • - Self-aware
    • - Honest
    • - No "I don't have any weaknesses"

  • Question: What was a challenging situation you faced?
  • Question Overview: This question is a great way to see how the candidate reacts to stressful situations. It also gives you insight into how the candidate thinks and makes decisions.

    Sample Answer: I was working on a project that was running over budget and behind schedule. I had to work with my team to find ways to cut costs and get the project back on track. We had to make some tough decisions, but we were able to finish the project on time and under budget.

      What the interviewer is looking for:
    • - Logical thinking
    • - Problem-solving skills
    • - Communication skills

  • Question: How much budget do you think is required to maintain Facebook Photos?
  • Question Overview: This question checks that the candidate has researched your products and knows enough to speak about them with familiarity. It also gives you real-time insight into the candidate's communication and prioritization skills.

    Sample Answer: I would say at least $10 million per year. For example, Facebook Photos is used by more than 500 million people, and they upload more than 300 million photos every day. The site is also available in more than 50 languages.

      What the interviewer is looking for:
    • - User testimonials
    • - Specific product features
    • - Cost-benefit overvie

  • Question: Why should we hire you over other candidates?
  • Question Overview: This question is a great way to see how the candidate thinks on his or her feet. It's also a good way to see how the candidate will sell your product to others.

    Sample Answer: I'm a great fit for this position because I have a proven track record of working with teams to develop products that are both innovative and profitable. I've also worked with a variety of different companies, so I know how to adapt my approach to fit with different cultures and work styles.

      What the interviewer is looking for:
    • - Specifics
    • - Confidence
    • - Passion

  • Question: What would you change about the product?
  • Question Overview: This question checks that the candidate is a good listener and can think critically.

    Sample Answer: I'd change the color of the packaging. I know that sounds superficial, but it's a proven way to increase sales. Consumers are more likely to buy a product if it's in a color they like.

      What the interviewer is looking for:
    • - Logical answer
    • - Reasoning
    • - No "I wouldn't change anything"

  • Question: Why do you want to work for us?
  • Question Overview: This question is a great way to find out if the candidate is really interested in your company.

    Sample Answer: I'm interested in working for your company because I love the products you make. I've been using them for years, and I think they're the best on the market. I also love the company culture, which is very friendly and collaborative.

      What the interviewer is looking for:
    • - Genuine interest
    • - Specifics
    • - Cultural fit

  • Question: How would you find the number of times 1 appears on a digital clock in a 24 hour period?
  • Question Overview: This question tests the candidate's ability to work with numbers and to think creatively.

    Sample Answer: I would use a formula that multiplies the hours by the minutes, then divides by 60.

      What the interviewer is looking for:
    • - Creative solution
    • - Knowledge of basic math
    • - Knowledge of time

  • Question: How will you output a tree in column sequence from left to right?
  • Question Overview: This question is a test of the candidate's logic and problem-solving skills.

    Sample Answer: I would first output the leftmost column, then the rightmost column. I would then output the leftmost column again, but this time from right to left.

      What the interviewer is looking for:
    • - Logical answer
    • - Explanation of the why
    • - Algorithm

  • Question: What's your favorite product and how would you improve it?
  • Question Overview: This question gives you insight into the candidate's creativity and ability to think outside the box.

    Sample Answer: I love the Kindle because it's so light and easy to read. I'd improve it by making it waterproof and adding a backlight so that it's easier to read in the dark.

      What the interviewer is looking for:
    • - Originality
    • - Practicality
    • - Thoughtfulness

  • Question: Tell me about a project where you had the greatest impact and how did you use data to drive your decision making process.
  • Question Overview: This question checks that the candidate has a track record of using data to make decisions.

    Sample Answer: I was able to increase sales by 20 percent by using data to target a new demographic. I analyzed the data and discovered that we were missing out on a large group of consumers. I used this information to create a new marketing campaign that targeted this group.

      What the interviewer is looking for:
    • - Specific project
    • - Data-driven decision making
    • - Impact on the company

  • Question: How would you estimate the number of piano tuners in a city?
  • Question Overview: This question tests the candidate's quantitative skills. The answer should be based on research and data.

    Sample Answer: I would look at the number of pianos in the city, the number of piano teachers and the number of piano students. I would also consider the number of pianos that need tuning and the frequency with which they need tuning.

      What the interviewer is looking for:
    • - Research
    • - Data analysis
    • - Quantitative reasoning

  • Question: How will you design a dashboard for your boss?
  • Question Overview: This question checks that the candidate understands the importance of a dashboard and how to create one.

    Sample Answer: I would design a dashboard that's easy to read and understand. I would also make sure it's visually appealing and doesn't take up too much space on the screen. I would include metrics that are important to my boss, such as sales, customer satisfaction and profit. I would also include metrics that are important to me, such as customer retention and new product development.

      What the interviewer is looking for:
    • - Logical dashboard
    • - Designing for the right audience
    • - Practicality

  • Question: Do you think that you are a good fit for this position?
  • Question Overview: This question is a good way to find out if the candidate is self-aware.

    Sample Answer: I think I'm a great fit for this position because I have the skills and experience you're looking for. I've been working in this field for five years and have been a product manager for three. I've worked on products that have sold millions of units, and I've also worked on products that have been failures. I think that's given me a good perspective on what works and what doesn't.

      What the interviewer is looking for:
    • - Confidence
    • - Self-awareness
    • - Explanation of how the candi

  • Question: How do you prioritize features as a PM?
  • Question Overview: You want a candidate who prioritizes features based on the needs of the customer.

    Sample Answer: I always start by looking at the customer's needs and how they can be met. I prioritize features based on how much they'll be used and how much revenue they'll generate. I also consider how much time it will take to develop each feature and how much it will cost to implement.

      What the interviewer is looking for:
    • - Customer-centric
    • - Logical order
    • - Explanation of the w

  • Question: Think of a new product or business for Amazon, and describe how you would decide to create the product and launch it.
  • Question Overview: This question checks that the candidate has researched your company and knows enough to speak about it with familiarity. It also gives you real-time insight into the candidate's communication and prioritization skills.

    Sample Answer: I would start by researching the market and identifying a need that's not being met. I'd then develop a prototype and test it with potential buyers to see if they'd be willing to pay for it. If so, I'd start a marketing campaign and launch the product.

      What the interviewer is looking for:
    • - User testimonials
    • - Specific product features
    • - Cost-benefit overvie

  • Question: What do you think about this role?
  • Question Overview: The question is a good way to see how the candidate views the role. If he or she doesn't seem excited, that's a red flag.

    Sample Answer: I think it's a great opportunity to work with a great team and help the company grow. I've been looking for a position that gives me more responsibility and challenges me to grow my skills.

      What the interviewer is looking for:
    • - Excited
    • - Interested
    • - Passionate

  • Question: Describe a product that does not go well and how you would change it.
  • Question Overview: This question gives you insight into the candidate's ability to identify and resolve problems.

    Sample Answer: I would change the product's design so that it's more intuitive. I would also change the way it's marketed so that it appeals to a wider audience. I would also make sure that the product is available in stores near where consumers live.

      What the interviewer is looking for:
    • - Logical answer
    • - Explanation of the why
    • - How to improve

  • Question: How would you maximize your chances of winning the jackpot in a slot machine setup?
  • Question Overview: The candidate's answer should show that he or she knows how to use data to make decisions.

    Sample Answer: I would play the machines that have the highest payout percentage. I would also play the machines that have the lowest payout percentage. I would play the machines with the highest payout percentage until I won, then switch to the ones with the lowest payout percentage.

      What the interviewer is looking for:
    • - Data-driven decision
    • - Practical application
    • - Creative solution

  • Question: How will you calculate the time it takes for Street View car to collect footage in a city?
  • Question Overview: This question tests the candidate's ability to work with numbers and to think through a problem.

    Sample Answer: I would start by researching the number of miles of roads in the city and the average length of a road. Then I would estimate the time it takes to drive along a road and multiply that by the number of roads. Finally, I would multiply that by the number of miles of roads in the city.

      What the interviewer is looking for:
    • - Logical approach
    • - Ability to work with numbers
    • - Knowledge of Street View