Top Marketing Interview Questions with Example Answers [2022]

Question Overview: The goal is to understand the candidate's experience in the field.

Sample Answer: I have a lot of experience in the marketing field. I've worked with a variety of brands, including a tech company, a food company and an entertainment company. I've also worked on a variety of projects, including social media marketing, experiential marketing and brand awareness campaigns.

What the interviewer is looking for:
• - Are they able to name specific brands or companies they have worked with?
• - Are they able to name specific projects they have worked on?
• - Are they able to name specific skills they have learned

Question Overview: The goal is to understand how the candidate deals with negative feedback.

Sample Answer: I take criticism very seriously. I'm always looking for ways to improve my work, and I welcome feedback from my peers. I've found that the best way to deal with criticism is to address it head on. If someone has a complaint about my work, I try to find out what they're unhappy about and how I can make it better.

What the interviewer is looking for:
• - Do they take criticism personally?
• - Are they able to take criticism and turn it into a positive?
• - Do they have a plan for dealing with criticism

Question Overview: The goal is to understand how the candidate deals with failure.

Sample Answer: I'm not always the best at keeping up with the latest trends in the marketing field. I'm always trying to learn more, but I'm not always able to keep up with all the new developments.

What the interviewer is looking for:
• - Are they overly discouraged by failure?
• - Are they able to learn from failure?
• - How do they creatively implement these lessons

Question Overview: The goal is to understand how the candidate manages people.

Sample Answer: I'm a very hands-on manager. I like to be involved in the day-to-day operations of my team. I like to be available to my team and help them with any questions or concerns they have. I also like to be available to help my team members grow professionally, and I like to help them develop their skills and find new ways to apply them.

What the interviewer is looking for:
• - Do they have a style that is effective?
• - Do they have a style that is not effective?
• - Are they able to describe their style

Question Overview: The goal is to understand how the candidate stays current with the latest trends in marketing.

Sample Answer: I'm always reading about new trends in marketing, whether it's on blogs or in trade magazines. I also try to attend conferences and seminars to learn more about the latest trends.

What the interviewer is looking for:
• - Do they have a variety of sources for staying up to date?
• - Do they demonstrate a good knowledge of the latest trends?
• - Do they demonstrate an ability to stay up to date in a variety of areas

Question Overview: The goal is to understand how the candidate sees the role of marketing in the company.

Sample Answer: I'm looking for a position where I can help grow the business through my marketing efforts. I believe that marketing is a way to help the company grow, and I'm excited about the prospect of helping this company grow.

What the interviewer is looking for:
• - Do they see marketing as a way to help the business grow? Or do they see it as a way to help the customer?

Question Overview: The goal is to understand how the candidate deals with rejection.

Sample Answer: I try to see rejection as an opportunity to learn and improve. I take the time to understand why the customer rejected my product, and I use that information to improve my product or marketing strategy.

What the interviewer is looking for:
• - Do they feel comfortable discussing rejection?
• - Do they have a plan for dealing with rejection?
• - Do they see rejection as an opportunity or a setback

Question Overview: The goal is to understand how the candidate deals with conflict.

Sample Answer: I disagreed with my manager about the best way to market our product. I felt that we should focus on social media, while my manager felt that we should focus on traditional marketing channels. I was able to convince my manager that social media was the best way to reach our target audience, and we saw an increase in sales as a result.

What the interviewer is looking for:
• - Are they able to discuss the disagreement in a professional manner?
• - Do they have a plan for resolving the disagreement?
• - Do they have a plan for preventing future disagreements

Question Overview: The goal is to understand how the candidate deals with conflict.

Sample Answer: I was working with a team of developers who were very passionate about their work. I had to work with them to find a compromise that would satisfy everyone. I suggested that we create a new feature that would be appealing to both parties, and we were able to come to an agreement.

What the interviewer is looking for:
• - Do they appear to be diplomatic?
• - Do they have a plan for dealing with conflict?
• - Do they appear to be comfortable with conflict

Question Overview: The goal is to understand how the candidate thinks about pricing.

Sample Answer: I would consider the market and the competition, and then I would consider our brand's value proposition. I would look at the value we offer in terms of features and benefits, and then I would consider what our customers are willing to pay for that value. I would also look at our competitors' prices, and then I would consider what our customers are willing to pay for that value.

What the interviewer is looking for:
• - Do they have a clear understanding of the pricing strategy?
• - Do they have a good grasp of the market and the competition?
• - Are they able to give a clear and well-reasoned answer

Question Overview: The goal is to understand how the candidate feels about the products in the Google portfolio.

Sample Answer: I would remove Google Docs. I think it's a great product, but it's not one that I would use. I would rather invest in a product that I use and find valuable.

What the interviewer is looking for:
• - Do they have a strong opinion about a product?
• - Do they feel strongly about removing a product?
• - Do they feel strongly about keeping a product?

Question Overview: The goal is to understand how the candidate has used his or her education to prepare for this position.

Sample Answer: I've taken a few classes in marketing, and I'm particularly interested in the way that marketing is changing in the digital age. I've done a lot of research on how companies are using social media and other digital channels to market their products.

What the interviewer is looking for:
• - Do they have a project that demonstrates a good fit with the position?
• - Do they demonstrate a good understanding of the position?
• - Do they demonstrate an understanding of how their education relates to the position

Question Overview: The goal is to understand how the candidate deals with a negative quality.

Sample Answer: I'm a perfectionist, and I tend to get frustrated when I can't get something right the first time. I've learned that it's important to take a step back and look at the big picture, and not get hung up on small details.

What the interviewer is looking for:
• - Do they admit to a weakness?
• - Are they able to turn the weakness into a positive?
• - Are they able to demonstrate a plan for improvement