Top Copywriter Interview Questions with Example Answers [2022]

Prepare for your Copywriter interview by going through these most asked Copywriter interview questions. Additionally, get access to sample answers and interviewer's expectations.

Interview Practice

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  • Question: What have you done to improve yourself in the last year?
  • Question Overview: This question is a test of the applicant's drive and initiative. You want a copywriter who is always looking for ways to improve. If they say that they have not done anything to improve themselves, then they are not likely to be a good fit for your company.

    Sample Answer: I've taken several classes on copywriting and have read several books on the subject. I've also been networking with other copywriters in my field.

      What the interviewer is looking for:
    • - A list of things they have done to improve themselves
    • - An indication that they are always looking for ways to improve
    • - A willingness to learn and grow

  • Question: How did you become a professional copywriter?
  • Question Overview: This question is important because it will give you insight into the applicant's background. You want to know if they have a formal education in writing, or if they learned the trade on their own. You also want to know if they have experience in the field.

    Sample Answer: I have a bachelor's degree in English and a master's degree in copywriting. I've been working as a professional copywriter for three years.

      What the interviewer is looking for:
    • - A formal education
    • - Experience in the field
    • - A desire to learn

  • Question: How would you balance quality and quantity?
  • Question Overview: This question is a test of the applicant's work ethic. You want a copywriter who is willing to work hard, but also knows when to take a break. The right candidate will be able to tell you how they would balance these two important elements of a successful copywriting campaign.

    Sample Answer: I would make sure that I was meeting deadlines and delivering quality work. I would also make sure that I was taking time out for myself and my family.

      What the interviewer is looking for:
    • - A willingness to work hard
    • - A recognition that quality is more important than quantity
    • - An understanding that breaks are important

  • Question: What was the biggest challenge you've faced in your previous positions?
  • Question Overview: This question is a test. You want to see how your applicant handles challenges. If they are unable to overcome obstacles, they will not be able to overcome the obstacles of your business. You want a copywriter who can handle the unexpected.

    Sample Answer: The biggest challenge I've faced in my previous positions was the need to meet deadlines. I've learned that it is important to manage my time well and to always be prepared for an emergency project.

      What the interviewer is looking for:
    • - An ability to overcome challenges
    • - A recognition that challenges are part of the job
    • - A willingness to take on the unexpected

  • Question: What kind of work environment do you prefer?
  • Question Overview: This question is a test. You want to see if the applicant will be a good fit for your company. If they say they prefer to work alone, you may want to reconsider. A good copywriter works well in a team environment. They need to be able to communicate with other departments and work well with others.

    Sample Answer: I prefer a team environment where I can bounce ideas off of others and collaborate on projects.

      What the interviewer is looking for:
    • - A willingness to work in a team environment
    • - An ability to communicate with others
    • - A desire to work in a collaborative environment

  • Question: Where do you see yourself in 5 years?
  • Question Overview: This question is a test of the applicant's goals. You want to hire someone who has a clear vision of where they want to be in the future. You also want to hire someone who is willing to put in the work to get there.

    Sample Answer: I see myself as a successful copywriter with your company. I have big plans for your company and I am willing to put in the work to make it happen.

      What the interviewer is looking for:
    • - A clear vision of the future
    • - A willingness to work hard
    • - A desire to grow with your company

  • Question: How is your experience in higher education relevant to copywriting and marketing?
  • Question Overview: Higher education is not always necessary to be a good copywriter. However, if your company has a formal educational requirement, this question will help you determine if the applicant meets that requirement. If they do not have the required degree, you can ask them to explain why they are qualified to do the job.

    Sample Answer: I have been an active member of my university's copywriting club. I have also written for the school newspaper and literary magazine.

      What the interviewer is looking for:
    • - An understanding of the relevance of higher education
    • - An explanation of how they are qualified
    • - A demonstration of their writing ability

  • Question: What other companies have you interned at?
  • Question Overview: This question is a test. You want to see if the applicant has experience in the field. If they have not had any experience, you need to ask yourself if they are ready to take on the responsibilities of a copywriter. If they have had experience, you want to see how that experience has prepared them for your company.

    Sample Answer: I have interned at several companies in the past, including XYZ and ABC. I have learned a lot from my experiences and am ready to take on more responsibility.

      What the interviewer is looking for:
    • - Experience in the field
    • - An indication that they are ready for the job
    • - A demonstration of their ability to learn

  • Question: What are your strengths and weaknesses?
  • Question Overview: This is a very common question, and it is important to see how the applicant answers it. You want to see how they view themselves and how they view their work. If they are humble, they will list their weaknesses first. If they are confident, they will list their strengths first.

    Sample Answer: My strengths are my ability to write clear and concise copy that gets results. My weakness is that I am a perfectionist and I have a hard time letting go of projects once I start them.

      What the interviewer is looking for:
    • - An honest approach to self-evaluation
    • - A recognition of strengths and weaknesses
    • - An indication of how they will improve

  • Question: Why do you want to work for us?
  • Question Overview: This is a question that can help you determine if the applicant is really interested in your company or just interested in the position. The applicant's answer will also give you insight into how well they know your company.

    Sample Answer: I've been following your company for some time now and I am impressed with your commitment to customer service. I want to be part of a company that values its customers.

      What the interviewer is looking for:
    • - A genuine interest in the company
    • - A recognition of the company's strengths
    • - A desire to work for a company that shares their values

  • Question: What makes you enjoy working?
  • Question Overview: This question is a test. You want to know what motivates your copywriter. If they are motivated by money, they may not be as dedicated to your business as you would like. If they are motivated by the challenge of their work, they will be more dedicated to your business.

    Sample Answer: I love the challenge of creating good copy. I'm always looking for ways to improve my writing and my skills.

      What the interviewer is looking for:
    • - A love of the work itself
    • - A desire to do good work
    • - A willingness to work hard

  • Question: What was one occasion where you felt your management or supervisor was incorrect, and how did you address the situation?
  • Question Overview: This question is a test of the applicant's ability to work with others. You want to hire a copywriter who can work well with others and who can stand up for themselves when necessary. If the applicant is passive and does not stand up for their own ideas, they may not be a good fit for your company.

    Sample Answer: I once had a manager who was not open to my ideas. I approached him about it and we were able to come to a compromise.

      What the interviewer is looking for:
    • - An ability to work with others
    • - A willingness to stand up for their own ideas
    • - A demonstration that they can work well with others

  • Question: What do you like to do in your free time?
  • Question Overview: This question is a test of the applicant's personality. You want to hire someone who is passionate about what they do, and that passion will translate into their work. If the applicant's answer is dull and boring, it may be a sign that they are not passionate about copywriting.

    Sample Answer: I like to spend time with my family and friends. I also like to read and watch movies.

      What the interviewer is looking for:
    • - An indication of passion for their work
    • - A willingness to share their interests
    • - A demonstration of a good personality

  • Question: What made you apply for this job?
  • Question Overview: This question is a test. You want to know if the applicant is really interested in your company or just applying for any job. If the applicant is not interested in your company, they may not be a good fit for your business.

    Sample Answer: I am very interested in your company's products and services. I am impressed with your reputation and have been following your work for some time.

      What the interviewer is looking for:
    • - A genuine interest in the company
    • - A desire to work for a company that they believe in
    • - A knowledge of the company's products or services

  • Question: What is your experience?
  • Question Overview: This question is a broad one. You want to know what the applicant has done in the past. You are looking for a copywriter who has experience in your industry. You also want to know if they have experience with your type of business. For example, if you are a small business, you want to know if the applicant has worked with small businesses before.

    Sample Answer: I have worked with many different types of businesses and industries. I have worked with small businesses and large corporations alike.

      What the interviewer is looking for:
    • - Experience in your industry
    • - Experience with your type of business

  • Question: What are your core values?
  • Question Overview: This is a question that will give you insight into the applicant's personality. You want to know if they are a good fit for your company. You want to know if they are honest, hardworking, and loyal. The answer will also give you an idea of what kind of person you are hiring.

    Sample Answer: I am honest and hardworking. I am loyal to my clients and my employers.

      What the interviewer is looking for:
    • - A demonstration of core values
    • - A willingness to work hard
    • - A demonstration of honesty
    • - A demonstration of loyalty

  • Question: How do you manage your work/life balance?
  • Question Overview: This question is important because it shows how well the applicant can manage their time. You want a copywriter who can work hard and play hard. If they are always working, they may not be able to deliver your project on time. If they are always partying, they may not be able to meet your deadlines.

    Sample Answer: I am a hard worker who knows how to manage my time. I know how to balance my work and my social life. I'm always on time with my work, and I'm always ready to take on new challenges.

      What the interviewer is looking for:
    • - A balance between work and play
    • - An understanding of the importance of deadlines
    • - A willingness to work hard

  • Question: What's an example of a good advertisement?
  • Question Overview: This question is a test. You want to know that your copywriter has a good understanding of what makes a good advertisement. If the applicant says, "I don't know," then you may want to reconsider hiring them. A good copywriter will have an answer for this question.

    Sample Answer: I think the best advertisements are those that are simple and direct. They don't try to be clever or cute; they just get the job done.

      What the interviewer is looking for:
    • - An understanding of the elements of a good advertisement
    • - An ability to recognize the qualities of a good advertisement
    • - An ability to apply those qualities to your company

  • Question: Tell me about your experience at (company name).
  • Question Overview: This question is a test. You want to know that your applicant has the experience to handle the job. If they have not worked at a company similar to yours, you want to know that they have the skills and knowledge to succeed.

    Sample Answer: I worked at (company name) for two years. I learned a lot about the industry and was able to apply my knowledge to my work.

      What the interviewer is looking for:
    • - A demonstration of knowledge about the company
    • - A recognition of the company's strengths and weaknesses
    • - An indication that they can handle the job