Free Marketing Manager Resume Sample [2022]

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5+ years experienced Marketing Expert highly skilled in marketing, communications, branding, campaign management, campaign analysis and team management. Adept at launching multiple marketing initiatives resulting in significant sales and user acquisition. Skilled at analyzing & improving the performance of campaigns through data analysis, competitive bench-marking etc..

• Brand Building

• Product Launch

• Marketing Campaigns

• Partnerships

• Campaign Performance Improvement

• Leadership

• Team Management

Brand BuildingProduct LaunchMarketing CampaignsCampaign Performance Improvement Team Management
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PROFESSIONAL EXPERIENCE
    • Directing a team of 4 associates within the Marketing Department & increased performance up to 90%
    Marketing & Communication Strategy
    • Conceptualizing & implementing the communication strategy for the complete customer cycle
    • Systematizing CLM of 850k users to reach them on a weekly basis and strive to achieve 200k on daily basis
    • Deploying multiple modes of communication for customer acquisition & engagement
    • Superintending marketing communications of 5+ premium brands & customer satisfaction through fast issue resolution
    • Planning communication for 400k+ customers based on the usage pattern
    User Growth
    • Performing an uninstall campaign via email & other campaigns to re-acquire 115k+ users
    • Led demand marketing to drive repeat & user growth; coordinated with 5 Supply Managers
    • Acquired 32k+ new users/month & grew repeat users by 12% per month by employing Print advertising
    • Launched a referral program to increase user acquisition from 3% to 18%
    • Achieved 40% lower CAC than usual, with a conversion rate of 2%
      Marketing Campaign Management
      • Supported 50+ clients on multiple campaign projects
      • Responsible for winning back 30+ clients by delivering exceptional results in the campaigns
      • Managed the entire spectrum of 50+ clients ranging from small to key accounts
      Campaign Performance Analysis
      • Conducted in depth analysis of the market & client specific data to improve the campaign performance
      • Scrutinized multiple metrics such as page views, ad impressions etc. which led to 90% performance improvement
      • Drove the competitor benchmarking exercise for key accounts to assist them ; resulted in 70% performance improvement
      INTERNSHIPS
        • Led analysis of search engine data & 4 M&N brands to derive best product-platform-promotion patterns
        • Revised social media investments to reduce costs by 35%
        EDUCATION
          • Top 15 percentile of the class
          • Languages: English, Spanish, French
          • Secured 2nd position out of 200+ participants, Razzi-matazzi, National level Fashion Show ’11
          • Achieved 2nd position out of 10 global teams, Business Games, Ecole Centrale, France ’10
          • Secured 1st position in Inter College Debate Competition out of 100 participants, NYU '09
          • Won 5th position in National Level Elocution Competition, Harvard University '08
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