Free Marketing Head Resume Sample [2022]

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    Director of Marketing
    Experienced & result oriented Marketing Leader the ability to lead marketing teams and develop, execute & improve original marketing campaigns. Over a career of 21+ years, have worked with multiple organizations. Proficient at key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers, ensuring double digit user growth. Is a devoted leader with the ability to motivate teams to deliver at peak performance.
    • Brand Building • Product Launch
    • Marketing Campaigns • Campaign Performance Improvement
    • Partnerships • Leadership
    • Team Management
    Pink Cabs Inc.
    Director & VP of Marketing
      Pink Cabs is the 2nd largest cab aggregator app in the USA with a presence in 70+ cities
      Marketing & Communication Strategy
      • Conceptualized & implemented the overhaul of the communication strategy for the complete customer cycle
      • Effectively handling CLM of 1.5 mn. users to reach them on daily basis
      • Planned the communication for 10 mn. users based on the usage pattern
      • Responsible for executing marketing campaigns to ensure that Pink Cabs reached no. 2 market share
      • Handling the introduction of data analytics into the marketing campaigns
      • Responsible for the allocation of a $5mn. marketing budget per year
      Product Launch
      • Delivered the launch of the Premium Cabs product through a host of marketing initiatives
      • Spearheaded the use of print & TV advertising as well as social media marketing for the launch
      User Growth
      • Led demand marketing initiatives to drive repeat & user growth
      • Acquired a total of 7M+ new users for the firm & grew repeat users by 32% per month
      • Achieved 14% lower CAC than industry standards
      Team Management
      • Leading a team of 35 to run all the marketing activities of the firm
      • Successfully hired 20+ team members including senior hires like SVP Marketing etc.
      Alph Foods
      Senior Marketing Manager
        Alph Foods is the leading provider of restaurant reviews to users across North America
        • Led a team of 3 marketing managers and 7 marketing associates
        Marketing Campaigns
        • Supported 250+ restaurant clients on multiple campaign projects
        • Responsible for winning back 60+ clients by delivering exceptional results in the campaigns
        • Acted as the key relationship manager for 4 leading food chains
        Campaign Performance Analysis
        • Spearheaded the in depth analysis of client specific data to continuously improve the campaign performance
        • Analyzed multiple metrics such as page views, ad impressions etc.
        Little Scarf Retail
        Marketing Manager
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          Good Phone Inc.
          Marketing Manager
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            BBA - Marketing
            UC Berkeley
              The University of California, Berkeley is the top public university in the United States
              • Top 15 percentile of the class
              Harvard Business School
                The Harvard Business School is the leading business school in the world.
                • Received the Fulbright Scholarship
                • Languages: English, Spanish
                AWARDS & RECOGNITIONS
                • Awarded the “American Association of Marketing Achievers Award”, ‘15
                • Received the "Leader of the Month" for 2 consecutive months at Pink Cabs, '12
                • Awarded the “Little Scarf Retail President’s Award” in ’05
                • Certified 'International Marketeer' from the Sloan School of Management, MIT '12
                • Certified 'Marketing Thought Leader' by the International Institute of Marketing, London '07
                • Speaker, Association of Professional Marketeers for Startups convention, '12
                • Speaker, Venture Cap Conference, SF organized by Wire Crunch, '06
                • Published: “Digital Marketing Solutions for Hyper Growth”, YouPub, '12
                • Published: “Marketing Hacks”, Seamless Press, '06
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